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About Loren Weisman
Weisman has stayed up to date with the constant changes inside and outside of the entertainment industries over the past three decades as well as keeping up with the pulse and optics of content creation, marketing, promotion, and social media trends, allowing for the most effective, and up to date consideration when applying the individualized and personalized methods, approaches and plans.
Starting his career in music and behind the scenes as a drummer and then music producer, Weisman got to see the ins, outs, ups and downs of music. He wrote both "The Artists Guide to Success in the Music Business" (Greenleaf Book Group) and "Music Business for Dummies" (Wiley & Sons).
Shifting to TV production as well as authoring a few books on the music business, Loren gravitated toward the strategic production elements as much as he did the psychological ones. From speaking and counseling on brand messaging to brand discovery, analyzing the two sides of artistic vision while igniting the investor confidence, as well as brand protection and amplifications approaches for marketing, sales and retention, Weisman helps across the array of the story and the messaging experience.
Loren's speaking and talks focus on the brand messaging strategies, marketing perceptions, audience optics and authentic engagement methods.
Audible Page: Audible.com/author/loren-weisman/B003JU21WI
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Music Business For Dummies explains the ins and outs of the music industry for artists and business people just starting out. You'll learn how file-sharing, streaming, and iTunes have transformed the industry, and how to navigate your way through the new distribution models to capitalize on your work. It all begins with the right team, and this practical guide explains who you need to have on your side as you begin to grow and get more exposure. Coverage includes rehearsing, performing, recording, publishing, copyrights, royalties, and much more, giving you the information you need to start your career off smart.
Music industry success has never been easy to achieve, and recent transformations and disruptions to the business side have made the whole idea even more daunting than before. This guide gives you a roadmap around the landmines, and provides expert advice for starting out on the right foot.
- Find the right players, agents, and business managers
- Make more money from your work with smart distribution
- Build your brand and get people talking about you
- Get gigs, go on tour, and keep on growing
If music is your calling, you need to plan your career in a way that sets you up for success from the very beginning. Put the right people in place, get the most out of your investments, and learn how to work the crowd both virtually and in person. Music Business For Dummies is your companion on your journey to the music career you want.
Take your music from passion to profession
From promotion and performance tips to marketing and career-building advice, Loren Weisman serves up lessons culled from his twenty years as a working musician and a music business consultant.
Get straight-talk from the road and the studio in areas such as:
•Creating the best plan for their career
•Recording from pre- through post-production
•Branding a band
•Fundraising and working with investors
•Marketing and promotions