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Blog postKeynote Speaker Authority and Authenticity. Can they only speak? A Brand Messaging Strategist Loren Weisman FSG Messaging and Optics Blog.
Is that Keynote Speaker only a talker? That speaker takes the stage and they are working to pump people up, entertain, excite and make them think. Those are all wonderful elements, but after they leave the stage and begin to pitch services or products, do they have the knowledge and authority that goes beyond the stage?
It confuses some. Th -
Blog postPrecision Door Service Review. Our experience in Orlando. A Brand Messaging Strategist review of Precision Door Service of Central Florida.
Precision Door Service Review. Our experience in Orlando that… included a top notch team, outstanding communication and very professional work.
When a business is as strong in their communication as they are in their authority, it makes all the difference.
I am impressed by the communication, the authority and the authenticit -
Blog postMK Men Skin Care 55 day offseason endeavor. The first half of it. 27 days tracked of the experience so far. Starting on NFL Super Bowl 55 Sunday and running for 55 days thru opening weekend of MLB. I have been committing to use the MKMen skincare line and see how it feels as well as reporting the results.
MK Men Skin Care 55 day offseason endeavor. And… to be clear, I do not work for this company. This is an exploration journey for my skin and myself. Been reading up on skincare optio -
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Blog postSubjective Messaging Podcast Season Eight Recap and Review for the Wait What Really OK Podcast from Fish Stewarding Group’s Brand Messaging Strategist and Podcaster Loren Weisman.
Subjective Messaging Podcast Season Eight Recap Below is the Season Eight list of The brand messaging podcast Wait Wait What Really OK. This includes the images, IMDb links to the episode information as well as a link to each of the episodes on Pandora.
Wait What Really OK Podcast Season Eight Episode Li -
Blog postA life of amplification and not restriction with food and eating it is a blog and podcast featuring Dawn Tucci. She shares thoughts and ideas about healthy eating, taking guilt off the table and eating for both health and enjoyment.
A life of amplification and not restriction with food is a blog and podcast featuring Dawn Tucci. Dawn Tucci is a personalized and inclusive health advocate that shares an individualized and inclusive approach to eating that honors cultural and personal pr -
Blog postAn Individualized and inclusive approach to healthy eating is the topic and touch point for s8. E10. n133. of the Wait What Really OK brand messaging podcast.
Dawn Tucci is a personalized and Inclusive Health Advocate. Below is Dawn’s information and her philosophy when it comes to food and wellness.
“Growing up, I never had any psychological association with food, we just ate.”
“Chocolate is not a problem till we make it a problem.”
“It's not -
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Blog postIs PEMF subjective pseudoscience or is it objectively proven? A blog podcast discussing Pulsed Electromagnetic Frequency and benefits of it.
Is PEMF subjective pseudoscience or is it objectively proven? Digging into the vetted, verified and valuable intelligence surrounding PEMF as well as the hearsay, hype and hoopla with Tim Daniels, a well versed and in the know guy when it comes to PEMF Therapy.
PEMF Therapy has been on the scene for longer than some people realize, howeve -
Blog postIs PEMF objectively proven or a subjective pseudoscience? The topic and touch point for s8. E9. n132. of the Wait What Really OK brand messaging podcast.
PEMF Therapy has been on the scene for longer than some people realize, however with mixed messages, mixed signals and a series of very strong opinions mixed with the results and factual data, it is still not completely understood. Tim Daniels shares intelligence on the proven elements as well as some of the stereotypes and assumpt -
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Blog postExploring and engaging autism with Doctor Todd Peter Levine is the topic and touch point for s8. E8. n131. of the Wait What Really OK brand messaging podcast.
Todd is amplifying the stories and experiences of autism through an engaging format.
Dr. Todd Peter Levine is the host of a new podcast called the Otherness Podcast. The show is exploring and engaging autism through experienced stories. Todd joins me on this episode to talk about his approach to sharing stories a -
Blog postAmplified authentic opinions and intelligence to consider is the topic and touch point for s8. E7. n130. of the Wait What Really OK brand messaging podcast.
From the fixed focus groups to the ability to vote as much and as often as you like, the authentic voice and authentic opinion has trouble shining through. From artificial intelligence delivering data that can be artificially altered to the opinions of a paid influencer, we are missing out on authentic opinions from real people -
Blog postShop Local Shaming and small business messaging missteps is the topic and touch point for s8. E6. n129. of the Wait What Really OK brand messaging podcast.
If you are telling me how terrible I am for shopping somewhere else and how I need to shop local or shop at your place, where does that create a desire to do so? Using guilt, shaming and passive aggressive tactics to try to attract customers tends to deliver the opposite results.
When we take a step back and look at -
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Blog postA brand messaging mission statement or brand messaging mandate of sorts from Loren Weisman sharing his views from the culmination of his experiences and education that leads him to approach brand messaging this way.
Brand messaging mission statement and message methodology is the topic and touch point for s8. E5. n128. of the Wait What Really OK brand messaging podcast.
There is a Mission Statement shared in a famous movie that is titled as the things we think and do n -
Blog postStrategic patience and pressure when preparing a launch is the topic and touch point for s8. E4. n127. of the Wait What Really OK brand messaging podcast.
There are thousands out there ready to share their perfect ways to launch your business, service, podcast, product, brand and what not. The problem with many of these methods is that they often times take a limited view of the elements and metrics that go in to a solid launch.
The right launch includes an array of fa -
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Blog postTransparency and accountability in air conditioning repair? Is the topic and touch point for s8. E3. n125. of the Wait What Really OK podcast.
From air conditioning repair to any other kind of repair service, often times the communication is off for both the provider and the customer. With a mutual awareness of the others perception, comes a faster resolve and better transparency.
In accountability for both sides in the initial conversation, better expectations can be set. < -
Blog postDo not vote if you do not want to vote. Voting is a right is the topic and touch point for s8. e2. n124. of the Wait What Really OK brand messaging podcast.
The toxicity and force placed into telling people to vote has backed fired for many years and in many elections. Taking a more engaging, respectful approach might bring more people to the table, while allowing others to feel less attacked.
“Voting is a right and if you do not want to exercise that right, who am I o -
Blog postMary Poppins Messaging and Practically Perfect Perceptions is the topic and touch point for S8 E01 #124 of Wait What Really OK.
By keeping your intended messaging personal, humble and professional when it comes to the perception elements, it will not make your message clear to everyone, but you will have a better chance to engage that many more with a greater understanding. All too often, many of us are focused on our intention but we miss the mark when it comes to the perception of -
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Blog postA great deal of networking has reduced in authenticity while being amplified in the popularity and number count of making as many contacts as possible over making the right type of connections.
Authentic messaging introductions and impression perceptions is topic for S7 E10 #123 of Wait What Really OK.
Creating an authentic connection with a new contact these days seems more challenging than ever. With so many rushing to reach so many as fast as possible and find out a -
Blog postDigging into the ideas of standing out as an authentic host or how showcasing yourself as an authentic guest can make for better shows, better engagement and better conversations. Especially in this new sea of some hosts just trying to get everyone they can on their show, while some guests with or without authority, spamming to get on every show they can.
Podcast guest soliciting and podcast host booking tactics is S7.E9.#122 from the brand messaging podcast; Wait What Really OK. -
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Blog postCoaching with accountability and finding honorable coaches is S7.E8.#121. of the brand messaging podcast; Wait What Really OK.
All too often, an excited individual might be attracted to the hype, the promises and the flash that is presented in the promotion of a certain coach, but then find out all too late that the substance, the accountability and the experience is missing.
Consider taking the time to vet, double check and practice the due diligence before taking that -
Blog postSome considerations and a perspective on the tone, tempo, temperature and transitions in the performance as well as the delivery of the information you want to get across.
The same words can be said by different people and create different results. Wait What Really OK S7.E7.#120 spotlights the morning show messaging, performance and delivery at Fox 35.
While they are a news team, in some ways, they are more of a messaging team. And in their performance and delivery of -
Blog postYes, marketing involves messaging. At the same time, my view is that many less than moral or ethical marketing organizations will run with a service, product or business and bring that client to the public prior to the foundational messaging being in place.
S7.E6.N119 Messaging before marketing to create a sound foundation is an authentic messaging and methodology perspective on the impact and the results of creating brand messaging as a first step.
Of course, messagin -
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Blog postWith the high level of authority on review sites as well as the views of images and reads that attract a very wide audience to sites like Trip Advisor, Yelp, Facebook and Google, adding reviews can do more than you might realize.
S7.E5.#118 Reviewing authentically over demanding them for popularity digs in to the stewarding aspects of indirect connection and engagement through content that can be seen by that many more eyes than you may realize. At the same time, that tone, tempera -
Blog postComing to terms with the terms and conditions you agreed to. With all that you get to access with their site, app or service, do you really want to give up all the access that they take from you?
S7.E4.N117 Coming to terms with the terms and conditions you agreed to with Brand Messaging Strategist Loren Weisman. Loren shares some of the issues and privacy problems that have been showing up more and more when we skip over the details.
In our rush to experience the resul -
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Blog postBrand Messaging Strategist Loren Weisman on success books. Looking at the issues, the contradictions, the over saturation, the scams and even some of the good that come from this genre that is pumping out new books everyday.
S7.E3.N116 Brand Messaging Strategist Loren Weisman on success books take a deep dive in to a world of literature where the quantity outweighs the quality and even the term author has seen a reduction in authority.
Success is a very personal and at -
Blog postFish Stewarding Group is stewarding strategic solutions in order to create wealth communities by educating, developing and transitioning businesses through strategic guidance and process architecture.
Fish Stewarding Group and FSG Messaging and Optics explained is the title of The Brand Messaging Podcast Wait What Really OK S7.E2.N115 hosted by Brand Messaging Strategist Loren Weisman. In this episode Loren discusses a series of the touch points and fundamentals of Fish Stewarding G -
Blog postIdentifying, auditing and reviewing a series of common approaches to modern campaigning that are hurting the messaging, the authenticity and authority more than helping it.
Authenticity of a candidate and the politics of authority is the title of The Brand Messaging Podcast Wait What Really OK S7.E01.N114 hosted by Brand Messaging Strategist Loren Weisman. In this episode Loren digs into some of the messaging touch points of what invites engagement and what is pushing away and anno -
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Blog postSo many claiming they know exactly what to do to make you successful and yet many of them have no clue themselves with little to no experience or authority. Many are selling exactly what people want to hear but are unable to deliver what they claim. Here are some core touch points to look and look out for.
Validation and vetting validity for those you want to hire is the title of The Brand Messaging Podcast Wait What Really OK S6.E10.N113 hosted by Brand Messaging Strategist Loren -
Blog postMusic business ghost drumming occurred very often as well as a number of other session players that were paid to track parts, be silent and have another name credited on a song or album.
Music Business ghost drumming. Being a ghost in the machine is the title of The Brand Messaging Podcast Wait What Really OK S6.E09.N112 hosted by Brand Messaging Strategist Loren Weisman who was a former ghost drummer at one time.
On a completely different level, these ghost players n -
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Blog postIt is very easy to write a book and very easy to publish a book these days. It is also very easy to get it up on Amazon. However, it is not as easy to write a good book and it is not as easy to write an authentic and authoritative book.
Authoring an authentic book to spotlight your knowledge is the title of The Brand Messaging Podcast Wait What Really OK S6.E08.N111 hosted by Brand Messaging Strategist Loren Weisman.
If you are looking to write a book rooted in the au -
Blog postConversations and debates where both people are as as passionate and prepared to share their views as they are to listen and hear some one with differing views and information, can create greater change than just screaming, insulting and attacking.
Stewarding strategic solutions in opinionated conversations is the title of The Brand Messaging Podcast Wait What Really OK S6.E07.N110 hosted by Brand Messaging Strategist Loren Weisman.
Are you ready to hear another side -
Blog postAre you staying on top of the temperature and the optics of the perceptions of your tone, messaging and content online? Are you keeping in mind that what might feel good in a moment could create problems in the future?
Online Reputation Management for your Brand Messaging Optics is the title of The Brand Messaging Podcast Wait What Really OK S6.E06.N109 hosted by Brand Messaging Strategist Loren Weisman. Loren digs in to a series of thoughts to consider and keep in mind when adding -
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Blog postExperiencing premature communication needs with your vision is the title of The Brand Messaging Podcast Wait What Really OK S6.E05.N108 hosted by Brand Messaging Strategist Loren Weisman.
Do you tend to share too much, too soon, by accident?
Are you telling people about your business, dream or vision too soon? Has it become an issue? Sometimes screaming from the mountain tops can create an avalanche of problems.
Experiencing premature communication needs -
Blog postSubjective and objective clarification for brand messaging is the title of The Brand Messaging Podcast Wait What Really OK S6.E04.N107 hosted by Brand Messaging Strategist Loren Weisman.
Loren digs into how the awareness and clarification of the subjective to the objective as well as the intention to the perception inside your brand messaging can increase the authenticity and authority in your delivery.
In this brief episode, Loren takes a 30 thousand foot look at the -
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Blog postBrand Messaging Strategy Questions for Brand Discovery. Questions to answer about yourself, your brand and your direction for partners, investors, customers and marketing.
Brand Messaging Strategy Questions for Brand Discovery is the title of The Brand Messaging Podcast Wait What Really OK S6.E03.N106 hosted by Brand Messaging Strategist Loren Weisman.
The last episode was very brief and simple, while this one digs into the brand messaging strategy questions we like t -
Blog postBrand Messaging Podcast Trailer for Wait What Really OK.
An Introduction from Brand Messaging Strategist Loren Weisman about The Brand Messaging Podcast Wait What Really OK.
The Brand Messaging Podcast Trailer for Wait What Really OK is the title of S6.E02.N105 of Wait What Really OK hosted by Brand Messaging Strategist Loren Weisman.
This episode is really a mini introduction to the show if you have not heard it before.
Or if you have hear
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