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Losers: The Road to Everyplace but the White House Paperback – July 28, 1998
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Michael Lewis is a master at dissecting the absurd: after skewering Wall Street in his national bestseller Liar's Poker, he packed his mighty pen and set out on the 1996 campaign trail. As he follows the men who aspire to the Oval Office, Lewis discovers an absurd mix of bravery and backpedaling, heroic possibility and mealy-mouthed sound bytes, and a process so ridiculous and unsavory that it leaves him wondering if everyone involved—from the journalists to the candidates to the people who voted—isn't ultimately a loser.
The contenders:
Pat Buchanan: becomes the first politician ever to choose a black hat over a white one.
Phil Gramm: spends twenty million dollars to convince voters of his fiscal responsibility.
John McCain: makes the fatal mistake of actually speaking his mind.
Alan Keyes: checks out of a New Hampshire hotel and tells the manager another candidate will be paying his bill.
Steve Forbes: refuses to answer questions about his father's motorcycles.
Bob Dole: marches through the campaign without ever seeming to care.
Losers is a wickedly funny, unflinching look at how America really goes about choosing a President.
- Print length320 pages
- LanguageEnglish
- PublisherVintage
- Publication dateJuly 28, 1998
- Dimensions5.15 x 0.82 x 7.94 inches
- ISBN-109780679768098
- ISBN-13978-0679768098
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Editorial Reviews
Review
"A fresh, hilarious must read... [Losers] is a winner."- Time
"Hilarious, genuinely funny, and insightful, the work of a truly gifted writer."- The Wall Street Journal
"A great book... Hilarious, unsettling... [and] wonderfully observed."- Dave Eggers, Salon
"Unveils the pomposities and absurdities of spinning campaign life with wit and restraint, with a touch, in other words, that is all the more devastating for its lightness."- Newsday
From the Inside Flap
Beginning with the primaries, Lewis traveled across America--a concerned citizen who happened to ride in candidates' airplanes (as well as rented cars in blinding New Hampshire blizzards) and write about their adventures. Among the contenders he observed: Pat Buchanan, a walking tour of American anger; Lamar Alexander, who appealed to people who pretend to be nice to get ahead; Steve Forbes, frozen in a smile and refusing to answer questions about his father's motorcycles; Alan Keyes, one of the great political speakers of our age, whom no one has ever heard of; Morry Taylor--"the Grizz"--the hugely successful businessman who became the refreshing embodiment of ordinary Americans' appetites and ambitions; Bob Dole, a man who set out to prove he would never be president; and Bill Clinton, the big snow goose who flew too high to be shot out of the sky.
We watch the clichés of this peculiar subculture collide with characters from the real world: a pig farmer in Iowa; an evangelical preacher in Colorado Springs; a homeless person in Manhattan; a prospective illegal immigrant in Mexico. The politicians speak and speak, often reversing positions, denying direct quotations, mastering the sound bite, dodging hard questions, wreaking havoc on the English language. Spin doctors spin. Rented strangers (campaign workers) proliferate. One particular toe sucker goes awry. Ads are honed to misrepresent and distort. Money makes the world go round.
And the citizens are left dumbfounded or cheering empty platitudes. When trail fever breaks on Election Day, half of America's eligible voters stay home.
This book offers a striking look at us and our politics and the mammoth unlikelihood of connection between the inauthentic modern candidate and the voter's passions, needs, and desires. In telling the story, Michael Lewis once again proves himself a masterful observer of the American scene.
From the Back Cover
Beginning with the primaries, Lewis traveled across America--a concerned citizen who happened to ride in candidates' airplanes (as well as rented cars in blinding New Hampshire blizzards) and write about their adventures. Among the contenders he observed: Pat Buchanan, a walking tour of American anger; Lamar Alexander, who appealed to people who pretend to be nice to get ahead; Steve Forbes, frozen in a smile and refusing to answer questions about his father's motorcycles; Alan Keyes, one of the great political speakers of our age, whom no one has ever heard of; Morry Taylor--"the Grizz"--the hugely successful businessman who became the refreshing embodiment of ordinary Americans' appetites and ambitions; Bob Dole, a man who set out to prove he would never be president; and Bill Clinton, the big snow goose who flew too high to be shot out of the sky.
We watch the cliches of this peculiar subculture collide with characters from the real world: a pig farmer in Iowa; an evangelical preacher in Colorado Springs; a homeless person in Manhattan; a prospective illegal immigrant in Mexico. The politicians speak and speak, often reversing positions, denying direct quotations, mastering the sound bite, dodging hard questions, wreaking havoc on the English language. Spin doctors spin. Rented strangers (campaign workers) proliferate. One particular toe sucker goes awry. Ads are honed tomisrepresent and distort. Money makes the world go round.
And the citizens are left dumbfounded or cheering empty platitudes. When trail fever breaks on Election Day, half of America's eligible voters stay home.
This book offers a striking look at us and our politics and the mammoth unlikelihood of connection between the inauthentic modern candidate and the voter's passions, needs, and desires. In telling the story, Michael Lewis once again proves himself a masterful observer of the American scene.
About the Author
Michael Lewis pursued a career on Wall Street for several years until he left to write a book about it—Liar's Poker. He is also the author of The Money Culture and The New New Thing. A regular columnist for The New York Times Magazine, he has been a senior editor at The New Republic, as well as the American editor of The Spectator. He grew up in New Orleans and now lives in Paris, France.
Product details
- ASIN : 0679768092
- Publisher : Vintage; Illustrated edition (July 28, 1998)
- Language : English
- Paperback : 320 pages
- ISBN-10 : 9780679768098
- ISBN-13 : 978-0679768098
- Item Weight : 11.6 ounces
- Dimensions : 5.15 x 0.82 x 7.94 inches
- Best Sellers Rank: #592,909 in Books (See Top 100 in Books)
- #312 in Political Humor (Books)
- #543 in Elections
- #1,138 in Political Commentary & Opinion
- Customer Reviews:
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About the author

Michael Lewis, the best-selling author of The Undoing Project, Liar's Poker, Flash Boys, Moneyball, The Blind Side, Home Game and The Big Short, among other works, lives in Berkeley, California, with his wife, Tabitha Soren, and their three children.
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I give that digression to introduce that I bought this book and read it in October 2008. This was the very end of the election campaign. As you'll see from other reviewers, Lewis spends a fair amount of the book talking about one Republican who wasn't afraid to speak his mind: John McCain.
One of the central thrusts of this book is that the mainline candidates couldn't say anything interesting or controversial because you can't say anything interesting or controversial if you want to win a nomination or an election. That's why he stays with the "Losers" - because to Lewis' mind one reason they can't win is they say what they think, and that makes them more interesting as a result. Lewis' McCain says what he thinks, and Lewis respects him for it.
This book therefore provided an interesting bit of longitudinal analysis of the life and political career of John McCain. I won't get into a discussion of whether McCain stayed "true to himself" during the election - some say he did, some say he didn't, and what does that matter anyway for this. I'll say that if you read this book, you'll look back at the 2008 election in a whole new light. Not a bad feat for a book written 12 years before.
He is in a category of his own considering the breath of subjects he has covered in his writing granted he wrote all the books after liars poker from journalistic view point but still I admire his ability to cover such breath of subjects and his ability to get motivated and tell story from a vantage point which most talking heads miss out.
Losers, with 2012 election looming decided I must read this to get that different vantage point and see what he saw.
I am sure all the books he has written involved lot of work but somehow I feel this one he must have spent lot of time and I would imagine it being an exhausting endeavor considering politics can get way more personal than, bonds and Internet start ups.
Well it's a book by Michael Lewis I think that alone warrants a reading.
pulsates in every nook and cranny and with few exceptions, the personal integrity is not present.
the candidates covered in the book are now largely irrelevant to national politics, but mr. lewis' observations regarding the various archetypes and the political process are still illuminating. the book gave me a new appreciation for figures with whom i largely disagree on issues, like buchanan and keyes. the book also provided valuable insight into mccain, which obviously has great relevance today.
He provides insights and humor about those candidates and the political system we use in our fair land to elect our presidents.
Whether your political preferences tilt to the Left or the Right, you'll learn from and enjoy this book. You'll laugh out loud a few times, too.
I am a Yellow Dog Democrat and finished the book with a real appreciation of one of Lewis' heroes, John McCain. Oh, that McCain had prevailed in 2000 instead of the person who did.
Well worth the read if you are interested in politics or if you have a good memory of the 96 election.







