- Audible Audio Edition
- Listening Length: 5 hours and 25 minutes
- Program Type: Audiobook
- Version: Abridged
- Publisher: Random House AudioBooks
- Audible.com Release Date: November 4, 2008
- Language: English
- ASIN: B00570WV8W
- Amazon Best Sellers Rank:
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Losing My Virginity
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Top customer reviews
This is a journey about a man who has taken his power and wealth to give back to the communities. He also teaches his employees how to think outside the box, to lead and survive on their own. Most employers try to keep their staff "trained".
Highly recommended book!
He talks about his hot air balloon adventure around the world, his boat race across the Atlantic etc.
I was fascinated by how he would look for solutions to challenges in one area and see opportunities through that for significant change or at times even a completely new venture. As an example; he couldn't raise the finance to upgrade the seat-back entertainment systems for the handful of planes of his airline at the time, so he called the CEO of Boeing to talk about it and ended up ordering 16 new planes. It was easier to finance that expansion than the simple upgrade, so Virgin found itself with the newest planes of any other airline at the time. Talk about leaps of faith!
In the latter pages he describes his growing awareness of the precarious state of our world, and realises his unique position to take tangible, constructive action. In particular, he assembled a significant group of 'Global Elders' (including Nelson Mandela and other world-changing names) to address some of these world problems and find viable solutions. I was hooked here because I have written about this extensively myself in my non-fiction book FutureQuest. Branson puts the rubber to the road himself by ensuring that all his business enterprises aim for highest possible sustainability with smallest possible ecological footprint.
I thoroughly enjoyed the read and learned valuable lessons in the process. I realised early that I needed to give this book priority time, to get the most out of it. Highly recommended.