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Losing Our Cool: Uncomfortable Truths About Our Air-Conditioned World (and Finding New Ways to Get Through the Summer) Paperback – June 5, 2012
Purchase options and add-ons
- Print length272 pages
- LanguageEnglish
- PublisherThe New Press
- Publication dateJune 5, 2012
- Dimensions5.5 x 0.75 x 8 inches
- ISBN-101595587756
- ISBN-13978-1595587756
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Editorial Reviews
Review
―David Owen, author of Green Metropolis
“As Stan Cox details in his excellent new book, Losing Our Cool, air conditioning has been a major force in shaping western society.”
―Bradford Plumer, The National
“This book is the go-to source for a better understanding of the complexity of pumping cold air into a warming climate.”
―Maude Barlow
“Important. . . .What I like about Cox's book is that he isn't an eco-nag or moralist."
―Tom Condon, Hartford Courant
“Stan Cox offers both some sobering facts and some interesting strategies for thinking through a big part of our energy dilemma.”
―Bill McKibben
“Well-written, thoroughly researched, with a truly global focus, the book offers much for consumers, environmentalists, and policy makers to consider before powering up to cool down.”
―Publishers Weekly
About the Author
Product details
- Publisher : The New Press; Reprint edition (June 5, 2012)
- Language : English
- Paperback : 272 pages
- ISBN-10 : 1595587756
- ISBN-13 : 978-1595587756
- Item Weight : 10.8 ounces
- Dimensions : 5.5 x 0.75 x 8 inches
- Best Sellers Rank: #2,751,925 in Books (See Top 100 in Books)
- #539 in Home Heating & Air Conditioning
- #1,895 in Social Aspects of Technology
- #7,176 in Environmental Science (Books)
- Customer Reviews:
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About the author

Before joining the Land Institute in Salina, Kansas, as senior scientist in 2000, Stan Cox worked as a U.S. Department of Agriculture geneticist for thirteen years. His environmental writing has been widely published. He is the author of Sick Planet: Corporate Food and Medicine.
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The paradox of air conditioning is a great sociological metaphor for the myriad ways we as a culture "drive right by" evidence of our doing great destruction to the ecology when realistic other options are available.
Cox's book evidences careful research, very approachable prose and a wry sense of humor. This is one of those books that was waiting to be written and Cox has done an excellent job. You will enjoy and be challenged by Losing Our Cool.
Our climate also doesn't get very cool in night during the summertime, so opening the windows doesn't help. I joke that here it gets up to 90 degrees during the day, and cools off all the way to 89 at night.
Probably the biggest waste of money for an ebook on Amazon.
My biggest complaint is that there seems to be an ever present belief on the part of the author that we can stop generating CO2 and other gases with only a little effort. Good luck on that.
I was surprised a lot that the average American household only spent a couple hundred bucks a year on the a-c. Perhaps Kansas and other places are cool. I don't know anyone with a large home in the Houston area that pays less than an average of several hundred per month. Pane that's with high SEER units, insulation and radiant barrier like crazy. That's with a set point of 76F.
This includes the loss of neighborliness when every house in the neighborhood is shut tight in the summer months to prevent the loss of cooled air. It includes the sociology of "keeping up with the Joneses," where to forego air conditioning when everyone else has it, is to mark one's self as poor, a Luddite masochist or just plain odd. Other issues include the increasing amount of emphysema, allergies and asthma (due to less exposure and adaptation to airborne allergens and pollens and exposure to nematodes in soil), to the weight gain in today's youth, (due not only to the diminishing amount of outdoor activity, but also due in part to the fact that the body expends less energy when the ambient temperature is held to about 72 degrees), author Cox brings out a wealth of amazing facts about the effects of air conditioning on our lives.
As regards energy expenditure, the energy requirements of mass air conditioning in the United States and worldwide is simply staggering. He makes a compelling case that the U.S. South would have far fewer people today than would be the case had not air conditioning become popularized in the decades after World War II. The demographic mix of population among the 48 continental states would be much different today were it not for air conditioning. He mentions that the statue chosen by Florida for display in the U.S. Senate's Statuary Hall is the man credited as "the inventor" of air conditioning!
In a particularly thought-provoking section on the consequences of achieving greater energy efficency, Cox brings up an ironic (or counter-effect) that can be demonstrated empirically. As greater efficiencies in air conditioning are achieved (such as improved technology that gets rewarded with the "Energy Star" symbol allowing a consumer to get the same amount of cooling for less energy and therefore at a cost-savings), what usually happens is either a "rebound" or a "backfire" effect.
Example: when a 30 percent efficiency is achieved with new equipment, i.e., a new compressor or pump, some percentage of that (maybe as little as 10 percent or as much as 100 percent of the 30 percent efficiency improvement) is diluted by the "rebound" because people tend to use the more efficient compressor at a higher rate, i.e., they keep the house at a lower temperature or they use it for more hours of the day. If any percentage of the 30 percent up to the entire amount of the 30 percent is absorbed by rebound, then there is less energy savings.
The "backfire" effect goes one step further. This is where the 30 percent efficiency improvement is absorbed completely by additional use. In "backfire," the new equipment results in greater energy use than the energy improvement was able to deliver.
The principles of "rebound" and "backfire" behavioral consequence can be used as an analytical technique when setting automobile fuel standards and for many other forms of energy consumption, not just for air conditioning.
Cox takes his analysis globally and discusses the world's hottest country, India, in some depth. As India modernizes and an upper class and middle-class emerge in significant numbers, the energy requirements for air conditioning India give the reader much to consider. Many additional coal-burning power plants, nuclear power plants, wind turbines, solar panels and hydroelectric power will be needed to keep the billion-plus residents of the Indian sub-continent cool in the decades to come.
