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Losing the Signal: The Untold Story Behind the Extraordinary Rise and Spectacular Fall of BlackBerry Paperback – May 3, 2016
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"In the tech industry, they say that you learn more from a failure than from a hit. Well, if that's true, Losing the Signal will give you a post-doctoral education. Reading the inside story of the BlackBerry's helpless flameout is like watching any other train wreck: You're horrified, but you can't look away."
--David Pogue, Author of POGUE'S BASICS and founder of Yahootech.com "In LOSING THE SIGNAL, Jacquie McNish and Sean Silcoff tell the harrowing and riveting story of how we lost the connection to the Blackberry, a communication device so innovative and addictive that it was known, among aficionados, as a Crackberry. It's a tale of rivalries, jealousies and missed opportunities. You won't be able to put it down."
--William Cohan, author of HOUSE OF CARDS: A Tale of Hubris and Wretched Excess on Wall Street and MONEY AND POWER: How Goldman Sachs Came to Rule the World
About the Author
Jacquie McNish is a senior writer with the Globe and Mail and before that the Wall Street Journal. She has won seven National Newspaper Awards and is the author of several bestselling books, two of which won the National Business Book Award. She lives in Toronto with her husband and two sons.
Sean Silcoff is a business writer with the Globe and Mail and before that the National Post and Canadian Business magazine. He is a two-time National Newspaper Award winner. He lives near Ottawa with his wife and three children."
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Top customer reviews
The story shows also importance of finding a balance between what is the best by technology and what consumers want. One must not forget what people want nevetheless it is not the most effective and efficient for usage: if people want more, all one can or have to do is to deliver it, one can not swim against course.
The bookbis well-written and easy to read.