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The Lost Art of the Great Speech: How to Write One--How to Deliver It Paperback – Special Edition, October 5, 1999
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"[Dowis]...provides refreshing...insights, peppered with dry humor, about how [to] create and present a speech from start to finish." -- Industry Week, February 2000
"Splashy slides, confident body language, and a lot of eye contact are fine and well. But if a speech is rambling, illogical, or just plain boring, the impact will be lost. Now everyone can learn to give powerful, on-target speeches that capture an audience's attention and drive home a message. The key is not just in the delivery techniques, but in tapping into the power of language.
Prepared by an award-winning writer, this authoritative speech-writing guide covers every essential element of a great speech, including outlining and organizing, beginning with a bang, making use of action verbs and vivid nouns, and handling questions from the audience. Plus, the book includes excerpts from some of history's most memorable speeches--eloquent words to contemplate and emulate."
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The book's subtitle says that its purpose is to help speakers create great speeches: "How to Write One. How to Deliver It." I think the book accomplishes that goal. Each of the seventeen chapters discusses some element of speaking-- outlining, using statistics, practicing the speech, etc.-- and then offers an one or two examples of famous speeches that illustrate the subject. The result is a series of practical lessons about speaking, which combine into a sort of survey course.
It works very well. The author is a very experienced speech writer, so he's authoritative. However, he's always careful to point out that anything he says has to be considered in light of the particular circumstances of the speech. One size does not fit all.
I really liked this book. It was an excellent blend of information and entertainment. I recommend it most highly.
This book gives a great basic understanding of how to go in that direction.