- File Size: 421 KB
- Print Length: 113 pages
- Simultaneous Device Usage: Unlimited
- Publisher: Love-Based Publishing; 2 edition (July 23, 2014)
- Publication Date: July 23, 2014
- Sold by: Amazon.com Services LLC
- Language: English
- ASIN: B00M3CF1NO
- Text-to-Speech: Enabled
- Word Wise: Enabled
- Lending: Enabled
- Amazon Best Sellers Rank: #403,629 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Love-Based Copywriting Method: The Philosophy Behind Writing Copy That Attracts, Inspires and Invites (Love-Based Business Book 1) Kindle Edition
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Customers who bought this item also bought
"I wish I had Michele's books when I started my first business! The heart, soul and wisdom she shares - along with a deep practical, tactical understanding of how 'Love Based' copywriting really works - is a rare and unique gift that any entrepreneur needs to succeed. Too many of today's marketing tactics feel inauthentic and manipulative. Michele, and her books provide another, much more aligned and authentic way to communicate your message, and your value, in a way that feels GREAT for everyone involved and produces results for you, and your clients."
Christine Kloser, award-winning author
"If you not only want to love your copy and marketing but have your ideal clients love your copy and marketing, Michele's philosophy and system is just what the doctor ordered!"
Lisa Sasevich, best-selling author of "Boost Your Sales: How to Use Irresistible Offers... Without Being Salesy"
"As a heart-centered visionary who cares deeply about the people I'm here to serve, I know that marketing from a place of love is essential. Michele PW is the perfect guide & mentor to allow us all to fully embrace our heart while enrolling people."
Amy Ahlers, Wake-Up Call Coach & Bestselling Author
About the Author
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Message: The concept of love-based copywriting is absolutely vital in this day and age, when so many people are savvy about sales and sick of the manipulation found in ye typical direct response copywriting. It’s particularly important for creatives, who often have something awesome to bring into the world but get turned off because selling is “icky.” Books like this can go a long way toward changing our view of how sales should be done.
Incidentals: There are some good philosophical tidbits in here about entrepreneurship in general, such as getting your work out there even if it’s not perfect (because you can learn from that feedback and produce even better work). The author also talks about consciously choosing how you reach out to potential customers so you’re getting people who are a good fit for what you offer—a super important skill for every entrepreneur.
Passion: The author is obviously very dedicated to the work of changing the way we think about sales and the possibilities that come along with treating customers well.
WHAT DIDN'T ROCK MY SOCKS SO MUCH
Audience: While the Amazon description says this book is for both the “seasoned entrepreneur” and the beginner, the actual content and tone are much more suited to folks who are completely new to copywriting. If you’ve ever written copy—or if you’ve ever been involved in any way with heart-centered entrepreneurship—you probably already know most of what’s covered here. That wouldn’t be a big deal…if the book weren’t marketed toward both newbies and experts. Ironically, it feels like the author made a misstep here when it comes to her ideal customer and tried to cast too wide a net.
Depth: Kind of related to the above—this is definitely a high-level introduction, not a detailed discussion of love-based copywriting and how to apply it. That’s not necessarily a bad thing; everyone has to start somewhere. In a free lead magnet or blog article series, I wouldn’t mind it at all. In a book, though, I would have liked a little more depth and a little less push to buy all the rest of the books in the series in order to get the full story. Even just a few more specific examples (preferably coming before the brief implementation discussion 80% of the way through the book) would have been helpful.
Presentation: Maybe it’s just the curse of being an editor, but I found a LOT of copyediting issues here, particularly with punctuation and grammar. None of these errors obscured meaning, but they did make the book look less professional—very much the opposite of what you want with a book about sales!
I love the philosophy discussed here—that marketing doesn’t have to be a gross grab for cash relying on fear and using sleazy sales tactics. Unfortunately, this book really needed more depth, organization, and polish to drive the idea home.
It doesn't take long at all to become numb to the noise and the nonsense.
My biggest takeaway from Michele's "Love-Based Copywriting" surrounds marketing mindset, credibility, and honing your people skills (a.k.a. relationship building). The common thread I picked up on is to re-examine your ideal client's problems and perspectives and to take a softer, gentler approach to sharing your messages with them via your copy. The "hard sell", in my estimation, has never cut the mustard and never will.
I've been following Michele online for years. Her copywriting prowess is stellar (and we've all seen the flip side of the copywriting coin).
Thanks, Michele, for your generous spirit.