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Love-Based Copywriting System: A Step-by-Step Process to Master Writing Copy That Attracts, Inspires and Invites (Love-Based Business Book 2) by [Michele PW (Pariza Wacek)]

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Michele PW (Pariza Wacek)

Love-Based Copywriting System: A Step-by-Step Process to Master Writing Copy That Attracts, Inspires and Invites (Love-Based Business Book 2) Kindle Edition

by Michele PW (Pariza Wacek) (Author) Format: Kindle Edition

49 ratings

Book 2 of 5: Love-Based Business

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Voted one of Small Business Forum's top 3 books every entrepreneur should read.
Part of the highly acclaimed Love-Based Business series that has been featured on numerous media outlets including Forbes, CBS and NPR.

If you're sick and tired of feeling like you need to use sales-y, slimy, inauthentic strategies to market your business, then today may be your lucky day.

Yes, you ABSOLUTELY can sell more with love, and this book shows you how!

In Michele's first book, "Love-Based Copywriting Method," she explains why traditional marketing and copy sells with fear (which is why it feels so awful) and how you can sell and market your business with love instead.

In this book, "Love-Based Copywriting System," Michele rolls up her sleeves and walks you through her exact, proven system that she has used over the years to help her clients sell nearly $50 Million worth of products and services using love.

You'll discover exercises, examples, templates and more -- in fact, it's designed to be a "copywriting course in a book." You'll get detailed, step-by-step teachings of everything from headlines to features and benefits to presenting your offer and more, so if you follow along and complete the exercises, by the end of the book, you've got your copy created.

What readers are saying about the Love-Based Copy books:

“Love-Based Copywriting offers an alternative to the kind of fear-based marketing that often feels so icky for both those creating it and those on the receiving end.” T.L. Cooper

“The message is excellent and will be a book I'll recommend to all my clients.” Goodreads reader

“Very impressed with this book. Filled with golden nuggets, it provides an excellent process for doing what the cover says: Writing heart centered copy.” Jessi Lohman

“I work in marketing and most of what I do involves copywriting. This method really helped me lose the generic message and become more specific. The writing exercises are helpful. Can’t wait to read the rest of the series!” Goodreads reader

“Best copy about writing copy I have read.” Christopher Sherrod

Print length

179 pages
Language

English
Publication date

September 9, 2015
File size

439 KB
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Editorial Reviews

Review

Praise for the Love-Based Business Series: Love-Based Copywriting

"If you not only want to love your copy and marketingbut have your ideal clients love your copy and marketing, Michele's philosophyand system is just what the doctor ordered!"Lisa Sasevich, best-sellingauthor of "Boost Your Sales: How to Use Irresistible Offers... Without Being Salesy"

"As a heart-centered visionary who cares deeply about the people I'm here to serve, I know that marketing from a place of love is essential. Michele PW is the perfect guide & mentor to allow us all to fully embrace our heart while enrolling people." Amy Ahlers, Wake-Up Call Coach & Bestselling Author

"I wish I had Michele's books when I started my first business! The heart, soul and wisdom she shares - along with a deep practical, tactical understanding of how 'Love Based' copywriting really works - is a rare and unique gift that any entrepreneur needs to succeed. Too many of today's marketing tactics feel inauthentic and manipulative. Michele, and her books provide another, much more aligned and authentic way to communicate your message, and your value, in a way that feels GREAT for everyone involved and produces results for you, and your clients." Christine Kloser, award-winning author

About the Author

Michele PW (Pariza Wacek) is the best-selling author of the"Love-Based Business" series of books that share how to sell more with love and build a solid, profitable business on a foundation of love. In addition, she owns a copywriting and marketing company that has sold $50M worth of products and services over the past 8 years. In her "spare" time, she also writes psychological thrillers/mystery/suspense books (two are currently published: "The Stolen Twin" and "Mirror Image" with a new 3-book series due out in 2018.) --This text refers to the paperback edition.

Product details

ASIN : B01579VJPS
Publisher : Love-Based Publishing; 1st edition (September 9, 2015)
Publication date : September 9, 2015
Language : English
File size : 439 KB
Text-to-Speech : Enabled
Enhanced typesetting : Enabled
X-Ray : Not Enabled
Word Wise : Enabled
Print length : 179 pages
Lending : Enabled

Best Sellers Rank: #774,325 in Kindle Store (See Top 100 in Kindle Store)
- #115 in Writing Skills in Advertising
- #383 in Business Writing Skills (Kindle Store)
- #925 in Business Writing Skills (Books)

Customer Reviews:
49 ratings

Customer reviews

5 star		76%
4 star		11%
3 star		7%
2 star		3%
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Nancy Marmolejo

Great Headline Ideas -- You Unblocked My Brain Inertia

Reviewed in the United States on September 29, 2015

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Three important points:

1. I dove right into this book and went straight to where I get stuck most often: headlines. Headlines are so important because they're needed for sales pages (of course), but also Facebook ads, social media posts, blogs, webinars... the list goes on. But after a while, your brain stops functioning when you're trying too hard to nail the perfect headline. I like the examples she gives and how those jog my creative juices. Completely unstopped my blocked creative flow.

2. Michele's writing has a great tone. She's funny and fun yet very practical and easy to follow. The way she lays things out step-by-step makes it an extremely useful guide for anyone writing copy. I suggest this for ANY LEVEL.

3. In the spirit of full transparency, Michele does give me a little shout out in her dedications so clearly I'm a friend reviewing a friend's book. However, I've hired Michele to write copy for me, I've referred clients to her, and I always recommend her work. In fact, I just sent her a direct message on Facebook saying "Hey, I might just switch to curing back pain and steal all those headlines!"

I have so much respect for her and her work and highly recommend this book.

10 people found this helpful

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Sue Painter

If You Write Your Own Copy You Need This Book!

Reviewed in the United States on September 24, 2015

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I've read many books about how to do solid copywriting and taken more than a few courses, too. This little gem by Michele PW is the keeper of them all. Why do I love it? The language is clear, so it's not a chore to understand and implement what she is teaching. There is an easy-to-follow structure with exercises after each section. And best of all, Michele's reminder to stay away from exaggeration and write from a love-based perspective rings true. What other copywriter would advise "just say what you mean and mean what you say....don't twist it and use it as a weapon." I particularly like the suggestions of how to handle frequently asked questions from prospects from a love-based perspective. And in the back there's an appendix that shares ways to add your own personality to your copywriting. Love that! Overall, clear and useful and not cheesy. A keeper!

6 people found this helpful

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PoodleDoodleMama

Need Clients? Hate Selling? Me, Too, But This Book Gave Me Hope

Reviewed in the United States on October 11, 2015

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Need Clients? Hate Selling? Me, Too, But This Book Gave Me Hope

If you're like me -- responsible for finding your own clients and looking for them through on the internet only because you know you have to be, but so far, you haven't found a way to get your heart into it -- you'll find a gift in this book. I expected a sugar-coated version of the usual hard-sell tactics like the ones internet marketers use: hyped-up, fear-based, pressure-cooker selling. I didn't find any of that in this book!

Instead Michele PW talks about how to write from the heart -- like you mean it, like you're talking to someone you know and care about. There's structure here, but it's structure I found I could follow (instead of resist!)... she showed me how I could adapt and make my own, so that it works for me and the people I want to attract.

The book includes a downloadable workbook and I found that reading the book and doing the exercises with a real project in mind resulted in a finished product by the time I read the last page. Not only that, I've now got a workable template I can follow whenever I need to write copy for my website or anything else I need to talk about to my clients to help them understand how they're going to benefit from working with me.

There's even a special section on adding your personality to your writing. Michele walks you through that minefield, too, so you don't end up sounding like you're back in 8th grade writing an essay.

We all need to persuade people from time to time -- and we start as soon we figure out who's got access to the cookie jar. This book will help you harness that endearing way you had of getting cookies when you wanted them, so that you can make a bigger impact with the gifts that only you can offer your clients.

3 people found this helpful

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Julia Stege

Michele PW knows her stuff

Reviewed in the United States on September 29, 2015

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Michele PW has created a very clear system for writing love-based copy that anyone who is communicating with an audience online would do well to follow. Connecting with the right people via the internet requires clear, authentic communications that reveal your personality as well as inspire action. Michele, who has written copy for some of the most successful internet marketers in the industry, really knows her stuff, but hasn't sold out her originality for success. Her success comes naturally from within, and that's what she'll help you do as well. A great read, I recommend this book highly.

6 people found this helpful

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Laura West

it's about love, connection and being of true service in a ...

Reviewed in the United States on October 1, 2015

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Michele is top-notch in the copy writing arena. I have her book right here by my desk to refer to as I tweak some of my sales pages. There are a ton of copy-writing how to courses out there, but what makes this book special is both Michele's experience in the trenches writing and getting results for industry experts and the fact that this is based on current trends that are working with online marketing. Love-based is the clue. It's no longer about hype, manipulation and fear...as Michele says, it's about love, connection and being of true service in a clear way. I highly recommend you go out and get this book - it needs to be in your business resource library!

4 people found this helpful

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Dr Amanda Noelle

... expert--in fact sometimes I fear copy--and this book was great for me

Reviewed in the United States on September 29, 2015

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I'm not a copywriting expert--in fact sometimes I fear copy--and this book was great for me. If you're someone who is a heart-based entrepreneur who struggles with getting around to writing copy, who feels an icky feeling at the pit of her stomach when it's time to create sales letters or marketing campaigns, or if you feel like you have to choose between writing hot copy that sells vs. sharing her heart, this book is a good bet! You'll like it because you can approach your business with a set of tried-and-true copywriting tools AND you can stay in the heart.
If you're looking for a hard sell or a structure without soul, then this book isn't for you.

4 people found this helpful

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Kirsten Back

Unfortunate purchase of a very weak book

Reviewed in Germany on December 20, 2015

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Unfortunately, I was led to purchase this book (along with volume 1) based on the good reviews it had received. Volume 1 totally disappointed and this volume is in no way better. Quite at the beginning Mrs PW repeats a large section from her first volume and continues to elaborate on her unproven points to some lengths. Again, this is very poor business writing and I could not finish the book because there is nothing noteworthy to learn from this book. This book is full of unfounded statements, some spelling mistakes and repetitive to the extreme. Despite this book being relatively cheap, I regret that I have purchased it, because I could have got a lot of free and much better information from the internet.

Sandra De Freitas

Copywriting made easy for those who avoid writing copy!

Reviewed in Canada on September 30, 2015

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I was only on chapter 5 when the urge to start writing copy for sales pages again came on, after 6 years of swearing I'd never attempt writing sales copy ever again. You see, I had procrastinated on writing a sales page for two months and cost my partner and I weeks of marketing time and likely 5 figures in revenue!
Michele's book is an easy read, filled with personality and there's a workbook to guide you through writing your own sales pages, websites or marketing email. Keep this book close to you when you write your next piece of love-based (as opposed to fear-based ew) copy! It will make life easier for you and you won't procrastinate like I did 6 years ago!

One person found this helpful

Rosa Maria Gil Sanchez

No todo el marketing y copywriting tiene por qué ser malo...

Reviewed in Spain on January 18, 2017

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Un libro muy bueno con un enfoque muy distinto al habitual con respecto al copywriting. He comprado más libros de esta autora y me parece una forma de enfocar el marketing muy distinta y más en mi estilo. Recomendado para gente que está cansada de los "encantadores de serpientes" que pretenden venderte lo que sea a cualquier precio y de cualquier forma.

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Chandrasekar

A reminder of forgotten common sense approach to copywriting

Reviewed in India on November 11, 2015

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A very simple but very powerful system for copywriting which is easy to follow and practice. A must read.

Michael Birchmore

Two Stars

Reviewed in the United Kingdom on December 13, 2015

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It was ok. Didn't find it challenged enough

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