- Series: Love-Based Business
- Paperback: 178 pages
- Publisher: Creative Concepts and Copywriting LLC; 1 edition (September 23, 2015)
- Language: English
- ISBN-10: 0996826009
- ISBN-13: 978-0996826006
- Product Dimensions: 6 x 0.4 x 9 inches
- Shipping Weight: 11.5 ounces (View shipping rates and policies)
- Average Customer Review: 35 customer reviews
- Amazon Best Sellers Rank: #1,132,038 in Books (See Top 100 in Books)
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Love-Based Copywriting System: A Step-by-Step Process To Master Writing Copy That Attracts, Inspires And Invites (Love-Based Business) (Volume 2) Paperback – September 23, 2015
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"This book will get entrepreneurs into their heart and out of their head when it comes to copy. Copy can feel so hard to create and then if doesn't sell for you, you want to never market again. This book solves those issues. Copy can be easy breezy and convert. Yee haw!!!" Jeanna Gabellini, Author of Rock Your Profits
"I wish I had Michele's books when I started my first business! The heart, soul and wisdom she shares - along with a deep practical, tactical understanding of how 'Love Based' copywriting really works - is a rare and unique gift that any entrepreneur needs to succeed. Too many of today's marketing tactics feel inauthentic and manipulative. Michele, and her books provide another, much more aligned and authentic way to communicate your message, and your value, in a way that feels GREAT for everyone involved and produces results for you, and your clients." Christine Kloser, award-winning author
In a number of ways, Michele's writings are radical. The way the "copy" game has been played in business is to stoke people's fears to make them "buy." Copywriting courses, books and trainings have used this method for decades. But Michele says no. No more. Her series focuses on timeless truths like know yourself and love yourself so you can write copy from a space of authenticity, honesty, and personal accountability. That's radical in business. Hell, that's radical as a way of life.
The Love-Based Copywriting Series (my favorite one so far is Love-Based Money and Mindset: Make TheMoney You Desire Without Selling Your Soul) is rich with profound insight, action items, and real-life success from real-life people. Michele includes resources from other industry leaders to enrich the reader's experience and provide tools beyond her expertise. I consider this inclusion of others very generous--and appropriate. She is walking her talk. The series is an act of love, a love offering, if you will, from Michele to the reader. Her honesty, vulnerability and page-turning gentle demand for us to shift from "fear" to "love" as a business strategy are so well written, it's damn near impossible to put the book down.
Emotive, clear, and robust, grabbing any--or all--of Michele PW's Love-Based books will do more than make you a better copywriter. Her books will make you a better person... for yourself... and the world.
Dr. Venus Opal Reese, The Black Women Millionaires Mentor™
"I love it! A book on goals...with heart! It's sooo much more inspiring than your run-of-the-mill book on goal setting. Like all the books in Michele's Love-Based series, she speaks to the power of positive emotions - specifically her love-based philosophy - for for doing anything in your life including going after your dreams and goals. She also includes exercises in the book where she takes you by the hand step by step so that you have a plan in place for reaching your goals by the time you've finished reading the book. Great stuff, Michele!" Eva Gregory, Top Spiritual Entrepreneur Coach
About the Author
Michele PW (Pariza Wacek) is the best-selling author of the"Love-Based Business" series of books that share how to sell more with love and build a solid, profitable business on a foundation of love. In addition, she owns a copywriting and marketing company that has sold $50M worth of products and services over the past 8 years. In her "spare" time, she also writes psychological thrillers/mystery/suspense books (two are currently published: "The Stolen Twin" and "Mirror Image" with a new 3-book series due out in 2018.)
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1. I dove right into this book and went straight to where I get stuck most often: headlines. Headlines are so important because they're needed for sales pages (of course), but also Facebook ads, social media posts, blogs, webinars... the list goes on. But after a while, your brain stops functioning when you're trying too hard to nail the perfect headline. I like the examples she gives and how those jog my creative juices. Completely unstopped my blocked creative flow.
2. Michele's writing has a great tone. She's funny and fun yet very practical and easy to follow. The way she lays things out step-by-step makes it an extremely useful guide for anyone writing copy. I suggest this for ANY LEVEL.
3. In the spirit of full transparency, Michele does give me a little shout out in her dedications so clearly I'm a friend reviewing a friend's book. However, I've hired Michele to write copy for me, I've referred clients to her, and I always recommend her work. In fact, I just sent her a direct message on Facebook saying "Hey, I might just switch to curing back pain and steal all those headlines!"
I have so much respect for her and her work and highly recommend this book.
If you're like me -- responsible for finding your own clients and looking for them through on the internet only because you know you have to be, but so far, you haven't found a way to get your heart into it -- you'll find a gift in this book. I expected a sugar-coated version of the usual hard-sell tactics like the ones internet marketers use: hyped-up, fear-based, pressure-cooker selling. I didn't find any of that in this book!
Instead Michele PW talks about how to write from the heart -- like you mean it, like you're talking to someone you know and care about. There's structure here, but it's structure I found I could follow (instead of resist!)... she showed me how I could adapt and make my own, so that it works for me and the people I want to attract.
The book includes a downloadable workbook and I found that reading the book and doing the exercises with a real project in mind resulted in a finished product by the time I read the last page. Not only that, I've now got a workable template I can follow whenever I need to write copy for my website or anything else I need to talk about to my clients to help them understand how they're going to benefit from working with me.
There's even a special section on adding your personality to your writing. Michele walks you through that minefield, too, so you don't end up sounding like you're back in 8th grade writing an essay.
We all need to persuade people from time to time -- and we start as soon we figure out who's got access to the cookie jar. This book will help you harness that endearing way you had of getting cookies when you wanted them, so that you can make a bigger impact with the gifts that only you can offer your clients.
If you're looking for a hard sell or a structure without soul, then this book isn't for you.