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The Lovemarks Effect: Winning in the Consumer Revolution Hardcover – November 1, 2006
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About the Author
Kevin Roberts is CEO Worldwide of Saatchi & Saatchi, Ideas Company, leading an international team of 7,000 creative people. A dedicated traveler and sought-after speaker, he is a source of inspiration to thousands of people through his business vision, clarity of purpose, and inimitable, straight-talking style. Roberts is CEO in Residence at Cambridge University’s Judge Institute of Management, and Professor of Sustainable Enterprise at both the University of Limerick in Ireland and at the University of Waikato Management School in New Zealand.
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Top Customer Reviews
Make no mistake Lovemarks was built on solid research and proven logic that has created a culture that is driving new business to Saatchi and Saatchi as well as reviving some of America's most iconic brands.
Why should you read this?
The book presents insightful points regarding the future of consumerism in an attraction economy. As you read through pages of examples of vividly illustrated brand profiles (Guinness, Lexus, P&G, Wal-Mart etc) you will go through a journey that demonstrates why these brands "lovemarks" have thrived and will continue to amass fans through their continuous ability to provide unique consumer experiences.
Brands That Rock: What Business Leaders Can Learn from the World of Rock and Roll
I purchased this book after it was recommended by promotion guru, Lee Hunt.
I expected it to be informative but the book has exceeded my expectations in terms of its breadth, its design, its interactive quality, and its visual appeal. The book brilliantly manages to steer clear of any didactic rhetoric and is infused with poetic moments, 'love bites' and case studies on effective brand building.
This book is a must read, as is Kevin Roberts' Amazon blog.