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Lovemarks Hardcover – December 1, 2005

by Kevin Roberts (Author), A. G. Lafley (Foreword)
4.4 4.4 out of 5 stars 301 ratings
See all formats and editions
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"Ideas move mountains, especially in turbulent times. Lovemarks is the product of the fertile-iconoclast mind of Kevin Roberts, CEO Worldwide of Saatchi & Saatchi. Roberts argues vociferously, and with a ton of data to support him, that traditional branding practices have become stultified. What's needed are customer Love affairs. Roberts lays out his grand scheme for mystery, magic, sensuality, and the like in his gloriously designed book Lovemarks."
-Tom Peters

Tom Peters, one of the most influential business thinkers of all time, described the first edition of Lovemarks: the future beyond brands as "brilliant." He also announced it as the "Best Business Book" published in the first five years of this century. Now translated into fourteen languages, with more than 150,000 copies in print, Lovemarks is back in a revised edition featuring a new chapter on the peculiarly human experience of shopping.

The new chapter, "Diamonds in the Mine," is an insightful collection of ideas for producers and consumers, for owners of small stores and operators of superstores. So forget making lists! Shopping, says Kevin Roberts, is an emotional event. With this as a starting point, he looks at the history of shopping and how it has changed so dramatically over the last ten years. Using the Lovemark elements of Mystery, Sensuality, and Intimacy, Roberts delves into the secrets of success that can be used to create the ultimate shopping experience.
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  1. Print length
    248 pages
  2. Language
    English
  3. Publisher
    powerHouse Books
  4. Publication date
    December 1, 2005
  5. Dimensions
    8 x 0.9 x 9.75 inches
  6. ISBN-10
    157687270X
  7. ISBN-13
    978-1576872703
  8. See all details
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Editorial Reviews

Review

"A different type of Valentine." -- Media Wire, February 13, 2004

"Lovemarks is an exquisitely designed book whose layout is as engaging as the overarching themes.." -- Chicago Sun-Times, April 15, 2004

"Lovemarks is the groundbreaking answer to one of the hottest questions in business today." -- Book Trade News, March 2004

"The ultimate capitalist fantasy." -- National Post, May 22, 2004

About the Author

Kevin Roberts is a creative business leader and iconoclast whose current career roles include Executive Chairman of Saatchi & Saatchi, one of the world's most iconic advertising brands, and Head Coach of Publicis Groupe, the world's third largest communications group. He was previously CEO Worldwide of Saatchi & Saatchi (1997-2014), and has held leadership positions at Gillette, Procter & Gamble and Pepsi-Cola throughout the world. His business books include the groundbreaking Lovemarks: The Future Beyond Brands (powerHouse Books, 2004) published in 18 languages. Kevin Roberts is Honorary Professor of Creative Leadership at Lancaster University, Honorary Professor of Innovation and Creativity at the University of Auckland Business School, and Honorary Professor of Leadership and Innovation at the University of Victoria (B.C.) School of Business. He advises national organizations and global brands across commerce, media and sport. He lives in New York City and Arizona USA, Auckland New Zealand, and Grasmere in England's Lake District. In 2013 he was made Companion of the New Zealand Order of Merit.

Product details

  • Publisher ‏ : ‎ powerHouse Books; Expanded ed. edition (December 1, 2005)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 248 pages
  • ISBN-10 ‏ : ‎ 157687270X
  • ISBN-13 ‏ : ‎ 978-1576872703
  • Item Weight ‏ : ‎ 2.16 pounds
  • Dimensions ‏ : ‎ 8 x 0.9 x 9.75 inches
  • Customer Reviews:
    4.4 4.4 out of 5 stars 301 ratings

About the author

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Kevin Roberts

Kevin Roberts

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Kevin Roberts is an international business leader, founder, and educator. His company Red Rose Consulting, www.redrose.consulting, counsels business leaders and employees on creative thinking, marketing, and leadership.

A CEO for 22 years, Kevin has an uncompromisingly positive and inspirational leadership style, with an ability to generate ideas and emotional connections that accelerate extraordinary value.

Born and educated in Lancaster in the north of England, Kevin started work in the late 1960s with iconic London fashion house Mary Quant. He became a senior marketing executive for Gillette and Procter & Gamble in Europe and the Middle East. At 32, he was appointed CEO of Pepsi-Cola Middle East; and was then Pepsi’s CEO in Canada, over-taking Coke in the ‘Cola Wars.’ Between 1997 and 2014 he was CEO Worldwide of Saatchi & Saatchi. He retired as Chairman of Saatchi & Saatchi in 2016.

His books include '64 Shots: Leadership in a Crazy World' (2016) www.64shots.com and 'Lovemarks: The Future Beyond Brands' (2004) www.lovemarks.com, published in 18 languages. Lovemarks was named one of the ten Ideas of the Decade by Advertising Age in 2009.

An Honorary Professor in leadership, innovation, and creativity at universities in England, Canada, and New Zealand, Kevin advises national organizations and global brands across commerce, media, and sport.

In addition to current roles as Chairman and business ambassador, he is a former director of the New Zealand Rugby Union and former Chairman of USA Rugby. In 2013, Kevin was made a Companion of the New Zealand Order of Merit (CNZM) for services to business and the community. Thought leadership: www.krconnect.blogspot.com. Archived speeches 1997-2016: www.saatchikevin.com. Tweets @krconnect.

Customer reviews

4.4 out of 5 stars
301 global ratings

Customers say

Customers find the book inspiring, interesting, and filled with profound truths. They describe it as easy to read, concise, and entertaining. Readers also appreciate the pictures and photography.

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Book inspirationReadabilityVisual quality
14 customers mention "Book inspiration"14 positive0 negative

Customers find the book inspiring, interesting, and fun to read. They say it's filled with nuggets of practical and profound truths. Readers also mention the concepts are fresh and crisp, and the book provides good reminders.

"...; by Tom Peters - also a 4-color printing that is filled with lots of multi-dimensional tidbits...Perhaps I'm biased -- I specialize in story-based..." Read more

"...graphic design / multimedia company and i think this is a good book to INSPIRE my people, and my friends. I will order more!..." Read more

"I love love love this book!❤️ Every page is special and filled with gems and nuggets of practical and profound truths...." Read more

"...are a marketing student: this book is more helpful and inspiring than your actual courses...." Read more

5 customers mention "Readability"5 positive0 negative

Customers find the book easy to read, concise, and entertaining. They also say the concepts are fresh and crisp.

"...pages, its been distilled down to its essence...which means it won't take long to read...but you'll want to read it several times, cause each time..." Read more

"Wonderfully concise and filled with back-up about the importance of love in business and the reality that customers are the ultimate owner of all..." Read more

"...fun to read, nice stories, great things to learn ... also very easy going reading" Read more

"Just a great book and an easy quick read that will help branding professionals remember why they got into the ad business -" Read more

3 customers mention "Visual quality"3 positive0 negative

Customers find the pictures compelling and interesting.

"...We're talking 4-color processing with easy to read text and illustrative pictures that makes the ideas and examples come to life...." Read more

"...the style (okay i am biased toward right-brain-type of books), I love the pictures, I love the idea...." Read more

"...side, some of the stories are compelling, and the photography and imaging are really interesting (I own the book, not the Kindle edition)...." Read more

Top reviews from the United States

Michael Margolis
5.0 out of 5 stars Kevin Roberts is a LoveMark
Reviewed in the United States on June 17, 2004
Verified Purchase
LoveMarks is a succinct modern manifesto for how to do business in the 21st century. Kevin really delivers on the promise both in his book and how he has cleary transformed Saatchi and Saatchi in recent years. This book is a powerful steppingstone for inviting people into a relationship with his company - thus
LoveMarks has quickly become one of my top five favorite books on story-based marketing. Kevin offers one real world emotional branding example after another that you're sure to connect with. Learn why certain brands touch our hearts and make us fall madly in love while others leave us tepid, disenchanted, and seeking elsewhere for something genuine. Emotion is indeed a powerful currency!
Just reading this book is a lesson in 21st century communications. Expect a dynamic multi-sensory experience. We're talking 4-color processing with easy to read text and illustrative pictures that makes the ideas and examples come to life. At 200+ pages, its been distilled down to its essence...which means it won't take long to read...but you'll want to read it several times, cause each time you'll see it from a fresh perspective.
With a glowing passion red cover and hard-binding it makes a great gift and showcase addition to any coffeetable, desk, or shelf. If you like this kind of book experience, check out "Re-Imagine" by Tom Peters - also a 4-color printing that is filled with lots of multi-dimensional tidbits...Perhaps I'm biased -- I specialize in story-based marketing and how social ideas travel across culture, time, and space. In turn, I've already given out the LoveMarks book to several of my clients.
Kudos to Kevin for telling his story and doing it in his own unique manner. LoveMarks is a beacon that can inspire others to carve their own remarkable path to meaning and impact.
Michael Margolis, Thirsty-Fish Marketing and Storytelling
10 people found this helpful
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TANADI SANTOSO
5.0 out of 5 stars Loyalty Beyond Reason
Reviewed in the United States on January 4, 2005
Verified Purchase
I love this book. I run a web design / graphic design / multimedia company and i think this is a good book to INSPIRE my people, and my friends. I will order more! to give away ;-)

I love the style (okay i am biased toward right-brain-type of books), I love the pictures, I love the idea.

Mystery, Sensuality, Intimacy : hmmm seems like we have a good "frameworks" of Lovemarks. Love and Respect axis idea is brilliant.

At the back cover of the book: "The idealism of Love is the new realism of business. By building Respect and inspiring Love, business can move the world."

Book that inspire people are rare. and this is one of them. i love this one sentence:

I was born an optimist. I always looked for opportunities where others faced up to threats or weaknesses.I believed if you were going through hell, the only option was to keep going.

If you are related to IDEA/ADVERTISING/DESIGN world this one is definetely for you. If you are not, this one still worth buying!!!

***** Note to Review reader: I believe that credibility of reviewer is key to analizing a book reviewed with a lot of bias (some give 5 stars, some give one), check out the reviewers' other review book for source of reference, if you find none, be careful, some people are just spitting for other purposes....
21 people found this helpful
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Patty W
5.0 out of 5 stars I ❤️ it
Reviewed in the United States on March 10, 2016
Verified Purchase
I love love love this book!❤️ Every page is special and filled with gems and nuggets of practical and profound truths. I go back to it often when I want to be inspired and I've given it to several friends.
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Kylen Marie Feltes
5.0 out of 5 stars Amazingly inspiring read
Reviewed in the United States on October 5, 2013
Verified Purchase
If you are a marketing student: this book is more helpful and inspiring than your actual courses. If you're passionate about marketing and college is dampening that fire, read this and your love for the disipline will be stronger than ever!
One person found this helpful
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J. Young
4.0 out of 5 stars an advertising legend keeps folks on focus
Reviewed in the United States on August 1, 2016
Verified Purchase
Very interesting to me but some might feel there are parts that are overthought. Ad agencies can sometimes get stuck in thinking details to death but Kevin reminds us finding emotion and connection is more important than stacks of research that can contradict and confuse.
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Rick W
3.0 out of 5 stars Not worthy of the buzz.
Reviewed in the United States on April 25, 2010
Verified Purchase
The book is good but not great. It's not that I had any major disagreement with anything it says, it's just that there is really nothing new in this book, nothing that I have read or lived through a hundred times before. There weren't any "a-ha moments" or breakthrough insights. If you've never read any marketing or branding books before, then you'll probably benefit by reading this. If you're like me, and have read many, many marketing and branding books, you will learn nothing new. When you're the CEO of Saatchi & Saatchi, your book is going to get published; if I had written this book and taken it to a publisher, they would have laughed at me and my incoherent writing style. Some of the concepts in this book, by the way, are also found in the old book "Raving Fans", which I think is more useful. On the positive side, some of the stories are compelling, and the photography and imaging are really interesting (I own the book, not the Kindle edition). Just don't think for a second that this book will turn you into a marketing or branding guru. It won't.
9 people found this helpful
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Smith Midwest
5.0 out of 5 stars Excellent!
Reviewed in the United States on August 13, 2013
Verified Purchase
Wonderfully concise and filled with back-up about the importance of love in business and the reality that customers are the ultimate owner of all brands they love. Especially heartening was the last chapter which sent out a call for corporate responsibility to make the world a better place for everyone - regardless if they can afford their products or not.
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Fernando McRayearth
5.0 out of 5 stars its like MKT sesame street
Reviewed in the United States on May 17, 2014
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got iot for a frien but then i read it and love it ... Much fun to read, nice stories, great things to learn ... also very easy going reading
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Top reviews from other countries

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Arinav
5.0 out of 5 stars Great
Reviewed in France on January 11, 2023
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Great book, great quality
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Susana
5.0 out of 5 stars Muy útil
Reviewed in Mexico on October 11, 2019
Verified Purchase
Mucha información valiosa
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Philip Thompson
5.0 out of 5 stars Writer gives good examples, and reasons why
Reviewed in Canada on January 29, 2018
Verified Purchase
This book is written from a very insightful position. Writer gives good examples, and reasons why, goods and service providers should work to make their customers love them. Selfless service produces customers that come back time and time again. Such service produces customer loyalty beyond reason. That's what we all want isn't it?
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Maria
5.0 out of 5 stars Classics
Reviewed in Spain on July 28, 2017
Verified Purchase
An absolute must for every Business Development / Marketing pro. To have at home/office. Reads very well and always modern.
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Cliente Amazon
5.0 out of 5 stars Favoloso
Reviewed in Italy on July 6, 2017
Verified Purchase
Studio Marketing da un paio di anni e posso assicurare che per chi ha delle buone basi in marketing leggere questo libro apre la mente e completa la visuale di chiunque sia interessato alla materia a 360 gradi. Se uno non leggesse la data lo penserebbe scritto ieri, non nel 2004, Kevin Roberts visionario. Nutro dei dubbi solo sulla godibilità del libro per chi non ha alcuna base con cui analizzarlo, penso che in alcuni punti potrebbe fraintenderlo o esagerarlo. Un must have!
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