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The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value Paperback – September 15, 2001
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From the Back Cover
"The Loyalty Effect put loyalty economics on the map."
-The New York Times
"The Loyalty Effect is . . . as close to a religious experience as one can get in the business realm."
"[Reichheld's] message is simply this: The best, most profitable employers are those that inspire loyalty among three constituencies: customers, investors, and employees."
About the Author
Frederick F. Reichheld is a director of Bain & Company, a leading strategy consulting firm headquartered in Boston with twenty-three offices worldwide. He is the leader of the firm's worldwide Loyalty Practice, and his pioneering work in the area of customer, employee, and investor retention has quantified the linkage between loyalty and profits. This work forms the conceptual foundation for the practice, which helps clients achieve superior results through improvements in customer, employee, and investor selection and retention. Reichheld's views have been quoted in Business Week and Fortune, and his recent publications include articles in Harvard Business Review and The Wall Street Journal. He is a frequent speaker to major business forums and groups of senior executives.
- Item Weight : 15.8 ounces
- ISBN-10 : 1578516870
- ISBN-13 : 978-1578516872
- Product Dimensions : 6 x 1.5 x 9 inches
- Publisher : Harvard Business Review Press; Revised ed. Edition (September 15, 2001)
- Paperback : 352 pages
- Language: : English
- Best Sellers Rank: #292,341 in Books (See Top 100 in Books)
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