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Lucky Peach Issue 3 Paperback – March 20, 2012
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Some aspects of it are like a 'zine: the roughness, the unpolished parts, the illustrations of hairy balls, the rambling writers, the burry photos.
Other parts are very high end: the paper, the printing, the binding, the editors, the ideas and tone.
So somehow they've brought these 2 extremes together and made something totally unique, selling it for $12.
This is not for everyone. If you love the Food Network magazine, or the Pioneer Woman blog, you might find Lucky Peach totally baffling. And in a year, it may run out of steam. But for this point in time in the commercial food business, Lucky Peach is the perfect magazine at the perfect time, forging its own vernacular, and with no rational endgame in sight.
It's a fun thing to read and be a part of.