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Lucrative List Building: How Everyday People Are Building Huge, Highly Profitable Opt-In Email Lists from Scratch to Make Millions Online Paperback – July 27, 2006
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About the Author
Top Customer Reviews
For the price I can't complain, I did learn a couple things, though there were no "wow" ideas. Much of the book I've already learned on article sites. I dont mind being pitched in a book, as long as the book is useful, but it seemed the book is pretty much a pitch for other higher priced products. Guess that's marketing nowdays.
I'm sure glen knows his stuff, he's had some big success, just wish he would have shared more in the book.
Glenn Hopkins does a great job with Lucrative List Building because he doesn't just tell you the obcvious, but actually explains how to start your own list, even from scratch. So, if you are a newbie to Internet Marketing or a seasoned veteran, you will find something of use in this book and it will easily pay for itself with the tips provided by Glen.
I give this book 5 stars and have bought it myself both in print and other editions. It really is that good.
'Lucrative List Building' can provide enormous value to the reader . . . but only if an effort is made to follow the advice & suggestions. The book, I believe, is an excellent choice for individuals unfamiliar with internet marketing or marketing in general and for individuals who are 'building' their own websites to promote a product or service.
Many individuals have websites but don't have a clue about what a 'squeeze page' or an opt-in form is. Glen clearly attempts to explain this & the importance of using this 'List Building' technique.
In Chapter 5 - page 38, Glen explains what a 'squeeze page' is, how to 'squeeze' a visitor & with what, in order to 'capture' or acquire a potential customer's name and email address.
What I've found to be true with many individuals that have learned how to master this, is that once they have subscribers - they don't know how to get them to become customers!
However, Glen has not left out one of the more important parts of 'List Building' and that's explaining how to convert subscribers into eager paying customers . . . ! This is covered in Chapter 15 - page 77 "Trust Your Subscribers Like People and Show Them You Care". Glen explains how . . . by show & tell and by becoming an expert that cares.
But I'd like to emphasize that even though many people profess that the 'Money is in the List', that's not entirely accurate. A subscriber that may have been painstakingly assembled could be full of 'tire kickers' and or 'freebie seekers' . . .Read more ›
Glenn Hopkins not only tells you why the "money is in the list" but shows you how to create your own list. This book is power-packed with incredibly useful information. Put "Lucrative List Bulding" on your reference bookshelf and keep it with-in arms reach.
If you use just one of the many techniques contained here,
this book will pay for itself many times over. Hopkins gives you the keys to the "List Building Highway".
This book should be required reading for everyone involved in Internet Marketing as well as anyone who ever thought about Internet Marketing. The book is a quick and easy read. The infomation is easy to digest. Hopkins has a clear vision as he guides you with incredible tips and tricks you need to be a success on-line.
And you always thought "The money is in the list." If you really want to find the money in the list, you need to get "Lucrative List Buiding."
Even if you think you know everything about building a list, Glen has some insider secrets to share that can open your eyes.
It's a small book and you can read it in an evening, but the contents are very powerful. He talks about viral maketing, co-registration, and turning that list into cash anytime you want.
Great job Glen. This should be in everyone's library. I know I've got mine on the desk as a reference.
Most Recent Customer Reviews
He provides tools that can be used to build your list of customers. I didn't like all the offers of his products in the book but otherwise it was good.Published on September 28, 2013 by Bennie Linnin
Lays out the steps to list buildig from start to finish. Very thorough in providing links and information on tools to guide the reader through implementing the strategies.Published on August 3, 2013 by Williwil
This book was a waste of money, but I can't say time, because every chapter was about two pages. There was no useful of new information in the book. Read morePublished on December 29, 2010 by Vicky Vale
When I was attempting to grow my email list, this book was very helpful. Following the advice Hopkins wrote helped me go from 1000 subscribers to over 3000 in a relatively short... Read morePublished on May 27, 2009 by Amazon Customer
This book is very good as a total overview of email marketing, I was able to get some great tips and helpful strategies on email marketing. Read morePublished on March 2, 2009 by Sam
This is one of the worst books on list building I've read. The writing is bad, the ideas are re-hashes of well-known information marketing ideas, and all I kept thinking as I read... Read morePublished on October 12, 2008 by R. Walling
The book is based on offerings. How to create them, how to communicate them and how to share them as internet driven information. The author does deliver in this regard. Read morePublished on July 20, 2008 by Tim Twain
This is another of my favorite reference books specific to generating website traffic and repeat business. Read morePublished on May 9, 2008 by Gail Strumberger
I was thinking whether to give 3 or 4 stars, and decided to give 3 since this book info wasn't that surprisingly new to me. Read morePublished on February 22, 2008 by H. Juuso