The Importance of Posture
Your posture affects everything from your health, appearance, communication, mood and even productivity. Poor posture is the leading cause of back pain, which is the most common reason for missed work days, lost productivity and costly doctors bills. Outside of health, your posture plays a large role in the way others view you, as well as impacting your mood and energy levels. The simple act of straightening up your posture and pulling your shoulders back can make a positive change in your life and help you put your best foot forward, all the time.
Describe your product in 3 words.
Posture, Habit-Change, Wearable
How did you come up with the idea for this product?
The core mission of Lumo BodyTech is to help unlock the human potential and empower our users to lead healthier, more active lifestyles through the integration of tech. When we realized the significant impact posture had on back pain and how far reaching the benefits are, from reducing stress to building confidence, we knew that we were onto something that could change lives.
What makes your product special?
The Lumo Lift is unique because it addresses a specific problem like posture in a way that hasn’t been done before. Rather than constraining body movement to force good posture, or passively tracking current activities, the Lumo Lift takes it one step further and encourages a change in behavior to coach you into becoming more mindful of your posture.
What has been the best part of your startup experience?
The form factor for the Lumo Lift was definitely a big challenge in the creation process. The Lumo Lift had to be small enough to be optimal for discreet wear, but also capable of tracking posture from one location on the upper body. There was lots of experimenting and trying out new ideas, but we struck a balance between design, utility and technology and are really excited by the end result.