Price: $15.49 & FREE Shipping on orders over $49. Details
Only 1 left in stock. Sold by Dscents and Fulfilled by Amazon.

One-time purchase:

Luster NOW! Instant White... has been added to your Cart

Other Sellers on Amazon
Add to Cart
$8.02
+ $6.95 shipping
Sold by: Luster Premium White/ Dentovations Inc.
Add to Cart
$10.22
+ $4.99 shipping
Sold by: smartkookie

Summer Sun Care
Protect and perfect your skin See more

Luster NOW! Instant Whitening Toothpaste, 3 Pack, Net Wt. 4.5 OZ

3.8 out of 5 stars 85 customer reviews
About the Product
  • Contains Bluverite, a proprietary formula that creates the optical effect of whiter teeth
  • Whitens teeth after just one brushing-- results last for hours
  • Removes surface and deep stains with daily use
  • Safe on enamel and dental restorations
  • Guarantee and Warranty are only available if purchased at an authorized reseller

Frequently Bought Together

  • Luster NOW! Instant Whitening Toothpaste, 3 Pack, Net Wt. 4.5 OZ
  • +
  • Luster NOW! Instant Whitening Mouth Rinse 16 oz
  • +
  • Luster Deep Stain Eraser Flouride Toothpaste - 4.0 Oz - Mint
Total price: $42.33
Buy the selected items together


Product Description

Luster NOW! is infused with Bluverite®, a unique formula that makes teeth appear instantly whiter with just one brushing, with results that last for hours. Luster NOW! is enamel safe, ideal for daily use, and provides intense stain removal with regular use. For an instantly brighter smile for every day or a night on the town, use Luster NOW!. Luster NOW! is conveniently packaged in three portable tubes, so you can keep one by the sink, in your purse or at your desk to ensure you have a bright, white smile wherever you go. It's perfect before a night out on the town, a first date or a party. In a time where everyone is used to instant gratification, Luster NOW! provides the fast fix for a white smile that lasts for hours. Directions for use: Brush teeth thoroughly with Luster NOW! following meals or twice daily. If excessive blue appears on teeth or gums, simply swish with water to reveal your whiter smile.

Product Details

  • Shipping Weight: 6.4 ounces (View shipping rates and policies)
  • ASIN: B00VQTX97U
  • UPC: 814457010235
  • Item model number: DEN-814457010235
  • Average Customer Review: 3.8 out of 5 stars  See all reviews (85 customer reviews)
  • Amazon Best Sellers Rank: #31,270 in Beauty (See Top 100 in Beauty)
  • Product Warranty: For warranty information about this product, please click here

Important Information

Indications
Instant teeth whitening. To remove and prevent surface and deep stains.

Ingredients
Water, Silica, Sorbitol, Glycerin, PVM/MA Copolymer, Propylene Glycol, Sodium Lauroyl Sarcosinate, Flavor, Acrylates/C10-C30 Alkyl Acrylate Crosspolymer, Acesulfame Potassium, Sodium Benzoate, Sodium Hydroxide, Tetrasodium Pyrophosphate, CI 77891, CI 42090, CI 77019.

Directions
Brush teeth thoroughly with Luster NOW! following meals or twice daily. If excessive blue appears on teeth or gums, simply swish with water to reveal your whiter smile.

Customer Questions & Answers

Customer Reviews

Top Customer Reviews

By A. Marques on May 17, 2011
I been using this product for the past 5 days (two times a day, which it says is safe to do) and have noticed a considerable change on the shade of my teeth. It tastes and leaves my teeth feeling clean and smooth. The reason why I gave it a 4 star rating is because I didn't necessarily see the results "now" as it claims (I mean on my first brush), just don't expect this stuff to lift too many shades in the first wash, for me it wasn't until day 2 that I was able to see this stuff was working, that would mean a number of things though, and it's my personal experience with the product. I recommend giving it a try to gradually whiten your smile.
1 Comment 49 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
I have to admit I was really excited about this product....read about it in a mag and thought wow.....I normally use my own peroxide whitening trays but they only get your teeth as white as your teeth will get and mine are pretty white but not super white like I want them to be...it's just the max whiteness my teeth will get. That being said I thought for 8.99 on sale I would try this since the contrasting color effect made a lot of sense. I used it and was disappointed, my husband and I both did not notice any difference at all right after I used it. But in 15 minutes or so the blue molecules must have penetrated my teeth because they became really white.....so those of you who are bummed that it doesn't work immediately wait a bit and re-check, you'll definately see a difference. This is why I only gave it 4 stars.
Comment 27 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Verified Purchase
This gives a nice TEMPORARY optical brightening improvement to teeth, there is no real permanent whitening or reversing of stains with this product, but it does what it says, it optically brightens the teeth with a blue gel formula. My teeth appeared cleaner and pearly-er, not really whiter but I like how they look after use.

It is also more of a treatment in conjunction with your regular brushing routine, it is not much of a cleanser by itself, but useful for touch-ups. I like to keep a tube in my desk drawer for use after drinking coffee during the day at the office. There is no unpleasant taste.

I still have some left but when I run out I would probably pick it up again if I see it on sale or at a good price. It is worth having on hand to make teeth seem a bit brighter between dental cleanings.
Comment One person found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Verified Purchase
I had my doubts about this product, but to my surprise, it works. However, I didn't notice any results for about a week. In my opinion, this product is a great/cheaper option to maintain white teeth.
Comment 17 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
i'm not sure why others haven't liked this product, but i can say that i most definitely have! it's whitening for a limited time, that's the whole point of it. your teeth won't remain as white as they originally are, but this toothpaste is perfect for brushing right before going somewhere where you'd like to have a bright smile.
Comment 4 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
By Robert on December 24, 2012
Verified Purchase
I should have listened to half of the other reviews, I only received two 'tubes' and the product was terrible. Poor taste with no effect on color.
Very disappointed.
Comment 8 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
So this is my first ever review but I had to leave one I had pretty yellow teeth but after one brush I saw amazing results literally a shade whiter then at night I brushed again ...I now have pearly whites this stuff seriously works I also used the stain remover one with my whitening one and it's unbelievable
Comment 6 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Verified Purchase
Tooth makeup! The optical brighteners in this bright blue paste leave teeth temporarily luminous. No bleach to challenge your enamel. The small tubes make this product ideal for tucking into a makeup bag. Pro tip: rub a tiny bit on your front teeth for extra gleam. Just be aware: there's no fluoride so you'll also need to use a "treatment" toothpaste for dental health.
1 Comment One person found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse

Most Recent Customer Reviews

Pages with Related Products. See and discover other items: beauty and health, toothpaste sensitive

Disclaimer: While we work to ensure that product information is correct, on occasion manufacturers may alter their ingredient lists. Actual product packaging and materials may contain more and/or different information than that shown on our Web site. We recommend that you do not solely rely on the information presented and that you always read labels, warnings, and directions before using or consuming a product. For additional information about a product, please contact the manufacturer. Content on this site is for reference purposes and is not intended to substitute for advice given by a physician, pharmacist, or other licensed health-care professional. You should not use this information as self-diagnosis or for treating a health problem or disease. Contact your health-care provider immediately if you suspect that you have a medical problem. Information and statements regarding dietary supplements have not been evaluated by the Food and Drug Administration and are not intended to diagnose, treat, cure, or prevent any disease or health condition. Amazon.com assumes no liability for inaccuracies or misstatements about products.