The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands Second Edition

4.7 out of 5 stars 110 ratings
ISBN-13: 978-0749464912
ISBN-10: 0749464917
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  • The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands
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Editorial Reviews

Review


"This well-written, comprehensive volume on managing luxury products is a blueprint for successfully navigating what many marketers have found to be a treacherous path.  ...Abundant examples enhance the text.  All components of the marketing mix are explored in terms of how they should be applied to luxury brands ...Summing Up: Highly recommended.  Practitioners, students at all levels, general readers, and researchers." --CHOICE

Praise for the previous edition:

"[A]ctionable information and advice. If you market luxury products, or want to, The Luxury Strategy should be on your bookshelf." --Roger Dooley, Neurosciencemarketing.com

"[H]ighly recommended for any basic business collection" --Midwest Book Review
 
"[A] very intriguing book that can generate passionate discussions...an original and competent point of view on luxury marketing." --Branduniq

About the Author

Vincent Bastien is one of the most experienced senior managers in the luxury business.  Formerly MD of Louis Vuitton Malletier and CEO of Yves Saint Laurent Parfums, he has held senior posts at some of the world's most respected luxury brands.  He is now Affiliate Professor at HEC Paris, where he teaches Strategy in Luxury.

Product details

  • Item Weight : 1.68 pounds
  • Hardcover : 408 pages
  • ISBN-10 : 0749464917
  • ISBN-13 : 978-0749464912
  • Product Dimensions : 6 x 1.3 x 9 inches
  • Publisher : Kogan Page; Second Edition (October 28, 2012)
  • Language: : English
  • Customer Reviews:
    4.7 out of 5 stars 110 ratings