The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands Second Edition
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"This well-written, comprehensive volume on managing luxury products is a blueprint for successfully navigating what many marketers have found to be a treacherous path. ...Abundant examples enhance the text. All components of the marketing mix are explored in terms of how they should be applied to luxury brands ...Summing Up: Highly recommended. Practitioners, students at all levels, general readers, and researchers." --CHOICE
Praise for the previous edition:
"[A]ctionable information and advice. If you market luxury products, or want to, The Luxury Strategy should be on your bookshelf." --Roger Dooley, Neurosciencemarketing.com
"[H]ighly recommended for any basic business collection" --Midwest Book Review
About the Author
- Item Weight : 1.68 pounds
- Hardcover : 408 pages
- ISBN-10 : 0749464917
- ISBN-13 : 978-0749464912
- Product Dimensions : 6 x 1.3 x 9 inches
- Publisher : Kogan Page; Second Edition (October 28, 2012)
- Language: : English
- Best Sellers Rank: #69,502 in Books (See Top 100 in Books)
- Customer Reviews: