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MARKET RESEARCH: A Key Competitive Advantage Kindle Edition


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Length: 43 pages Word Wise: Enabled

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Editorial Reviews

About the Author

Dave Kohl brings his 30+ years of advertising, marketing, sales, and broadcasting experience to his books and his updated blogs on a regular basis. Kohl was chosen "Business Person of the Year" by the Los Angeles Area Chamber of Commerce in 1990. Since 2005, he has personally sold more than $12,000,000 of online, newspaper, and television advertising campaigns to mortgage lenders, banks, and real estate firms. His "Dave Kohl Real Estate Marketing" blog provides a realistic look at both the good and bad of the real estate market and how properties are advertised to consumers. Mr. Kohl's broadcasting experience, including former Chicago radio stations WDHF and WXFM, led to his writing one of the nation's first Sports Media columns for a Midwest based weekly newspaper. This set the stage for "The Broadcast Booth" sports media blog, which he has been writing on a weekly basis since 2008. Earlier, Dave taught a pair of sportscasting courses at Columbia College Chicago for seven semesters when his schedule allowed. In 2014, Kohl's first full-length book, "8 Hours To Sell Your Home" was released in print and as an Audio Book (which literally provides eight hours of instruction!). It details every step a home owner needs to take to sell their home, ranging from what to fix to how much to ask to where to find the best realty agent for the job. 2015 brought Kohl's "Market Research: A Key Competitive Advantage", which reveals numerous strategies for tracking the competition and methods to use the information to gain market share and increase revenue for businesses and business people. There isn't much spare time these days, but Kohl provides as much Media Coaching and public speaking as his schedule allows. He continues as Marketing Director of First In Promotions, based in the Chicago area, a position he has held since September 1992.

Product details

  • File Size: 519 KB
  • Print Length: 43 pages
  • Simultaneous Device Usage: Unlimited
  • Publisher: First In Promotions Inc.; 1 edition (August 22, 2015)
  • Publication Date: August 22, 2015
  • Sold by: Amazon Digital Services LLC
  • Language: English
  • ASIN: B014C7PM5O
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Lending: Not Enabled
  • Enhanced Typesetting: Not Enabled
  • Amazon Best Sellers Rank: #1,730,722 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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