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MASTERING ONLINE MARKETING - Create business success through content marketing, lead generation, and marketing automation.: Learn email marketing, search ... and Entrepreneurship Series Book 1) Kindle Edition
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Is the world really falling apart? Is the ideal of progress obsolete? Cognitive scientist and public intellectual Steven Pinker urges us to step back from the gory headlines and prophecies of doom, and instead, follow the data: In seventy-five jaw-dropping graphs, Pinker shows that life, health, prosperity, safety, peace, knowledge, and happiness are on the rise. Learn more
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Magnus Unemyr has not only outlined the “how”, but more importantly the “WHY”. He has brilliantly summarized the evolution of online marketing, and provided convincing background about each step of the timetable in language that even someone with no marketing experience can understand. On the other hand, experienced marketers, brand representatives, and even consumers who have been monitoring and adapting to the trends of the past decade can use this book as an operational checklist. What Magnus outlines, particularly in the early chapters, is the universal foundation for every inbound marketing program.
“Mastering Online Marketing” is an easy-to-read book that brings everything together for those who have been working hard at change without a clear vision of the finished product. Perhaps more importantly, it’s an instruction manual (aka life preserver) for those who are soon to realize that change is going to happen with OR without THEM.
If you haven't already, do a web search for him and find his website, where he offers several books and a wealth of helpful free material, as well.