- Paperback: 240 pages
- Publisher: New Riders (June 10, 2002)
- Language: English
- ISBN-10: 0735711658
- ISBN-13: 978-0735711655
- Product Dimensions: 8 x 0.6 x 9.8 inches
- Shipping Weight: 1.4 pounds
- Average Customer Review: 37 customer reviews
- Amazon Best Sellers Rank: #1,022,331 in Books (See Top 100 in Books)
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MTIV: Process, Inspiration and Practice for the New Media Designer
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With his first book, Flash Web Design, Hillman Curtis quickly earned Flash guru status, and deservedly so. Like the coolest mentor one could ever hope to find, he struck a chord with his audience by sharing not just the nuts and bolts behind his Flash creations, but his ideas on good design methodology.
MTIV expands on that. Here he shares his respect and excitement for new media, gives a blueprint for design challenges of all types, taps into the myriad visual and literary inspirations that fuel his imagination, and shows readers how to get past their own moments of "designers block."
Curtis is a fine storyteller. He takes anecdotes of coffee breaks, book tour lectures, work, life, and art, and weaves them around design maxims. For every morsel of advice, there are three or four personal stories that illustrate how he arrived at it and puts it to use. He shows how books, movies, print ads--just about anything--can be used in the search for creative solutions.
The seven steps in "Process" compose the bulk of the book. These are the exact steps Curtiss design team applies to each project. Without giving too much away, they are Listen, Unite, Theme, Concept, Filter, Justify, and Eat the Audience. (Well, youll just have to get the book to find out about that last one.)
In "Inspiration," we learn that Curtis draws from Hemingway, Mies van der Rohe, Sidney Lumet, David Mamet, Leonard Cohen, Mark Rothko, and Joseph Müller-Brockman, among others. And the book finishes with a bang in the third chapter, "Practice," a collection of helpful tips in typography, color theory, XML, grids, and much more, from experts like Joseph Lowery (author of the Dreamweaver Bible) and usability authority Steve Krug.
MTIV is not just an easy read, its fun, warm, encouraging, and, yes, inspiring. A self-taught artist, Curtis has made MTIV the perfect Boy Scout manual for those who have stumbled on design as a new career or just languished through too many uninspired afternoons in front of the computer. --Angelynn Grant
From the Publisher
MTIV: Process, Inspiration and Practice for the New Media Designer is an indispensable guide about HOW to approach commercial design and become a better designer. This beautifully written and designed book unveils the methods behind Hillman Curtis' phenomenal success as a New Media designer. In well-crafted narrative and instructional form, Hillman outlines his systematic approach for working with clients to develop clear, cogent, and creative communication - three "musts" for successful design. Through trial and error, Hillman and his company honed a seven-step process for creating concepts, developing and designing New Media. Often overlooked or unknown by designers, the methods in this book are distilled from years of experience, and enhanced by years as a leader in the design field. Divided into three parts Process, Inspiration and Practice the book offers a practical methodology for successful artistic and professional work. Hillman poignantly explores the works and ideas of writers, artists, filmmakers, and musicians that influence his own creative mind and offers insight into how others may learn to identify their influences as well. The third section, "Practice," is a diverse collection of instructional essays from design experts, covering cutting-edge technologies, color theory, and font use, to name a few. Lined with a subtle sense of humor and narration that really flows, this book is a joy to read and offers great advice to help designers with their own design work.
Top customer reviews
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Process. Hillman Curtis makes good points about identifying and listening to your audience. Also he warns us, don't get too wrapped up in your design; remember it is the client's web site and their objectives come first.
Inspiration. Curtis recounts several tales about how he gets inspired; but after a few weeks he realizes his "flash" just isn't serving any real purpose, so he goes back to basics. Curtis' claim to fame appears to be the design of the Adobe web site. You decide - is the Adobe web site a source of inspiration for you?
Practice. In this section Hillman defers to other notable web authors, including articles by Joseph Lowery and Steve Krug. These authors are good, but I already have their books. There is also information in this section by other authors on type, font and color. It is all very basic. For example, an entire page is devoted to identifying 12 colors (count em, twelve) as either primary, tertiary or secondary. As an added bonus, red is identified as warm and green as cool.
The slick pages in this book make it too expensive for what you get in return - a glossy photo of Chris Hillman on the cover.
For $52, there are much better, comprehensive, up to date resources out there.
Most recent customer reviews
Has some good parts in it. But overall it was only so-so. I had a single lecture from my professor and it was WAY better then this entire...Read more