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MYOB: Mind Your Own Brand Paperback – December 16, 2008
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About the Author
Dave Lubelczyk is the president and founder of IMAGEidentity, LTD. For over fifteen years, he has provided creative and consulting services to large corporations, non-profit organizations, and small start-up companies. Using his own unique blend of organizational and brand development, he currently assists a multitude of companies in all types of industries to create extraordinary experiences for both their customers and employees.
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Top customer reviews
The format of the book - the compilation of articles - allowed me to read at my leisure without the pressure of needing to finish the entire book to get value. In addition, it was easier for me to locate the specific sections that I wanted to refer back to at a later date.
The author seems to have years of experience in this field and I found the book a useful ingredient in the development of brand identity.
The book rather than the typical "I've got a better way" theoretical garbage out there has made my team and me really think about what we do and how we do it. It has been a springboard for a wide range of successful company action that has directly caused our sales to increase. It is a useful handbook for marketing and branding challenges that most businesses face all the time. I hope that there is a "volume 2" in the future.
I am considering starting a business and have been in customer service for many years.
It reminded me of what is basic in business. Give the customer what they want, do the best to make a happy customer they will remember who did that for you.
I like the rules for becoming an "advocate" an not just an apathetic "clock puncher".
I would recommend this book as a pocket guide to help one in a path of success.