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Just Read Swim With The Sharks Again
on December 5, 2012
I rarely write reviews, but I felt compelled to after reading this book. Let me first say that I think very highly of Harvey. I loved Swim With The Sharks and very much enjoy his weekly column.
Looking for a new book on sales, I was delighted to stumble upon this one. Seeing that it had received largely positive reviews, I took the plunge.
What a disappointment. Harvey absolutely mailed this one in. First, if you're looking for sales insights, you won't find them here. Try Zig's Secrets of Closing the Sale instead. I have no earthly idea how "MBA of Selling" is included in the title. The book is not about sales...it's not about anything really. It's a random collection of stories, quotes, blog posts, and interviews with "experts" you've never heard of. It's reminiscent of the old Seinfeld episode where J. Peterman buys a bunch of Kramer's stories and has Elaine try to turn them into a book.
Much of the book doesn't even read as though it was written by Harvey. For me, the worst parts were the chapters on social media, where Harvey, his ghost writer, or one of his "experts" would rattle off the virtues of Twitter, Facebook, etc. They could not possibly have come across as more inauthentic. Harvey is pushing 80 for crying out loud!
Don't waste your time or money on this one...just reread Swim With The Sharks.