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Macrowikinomics: Rebooting Business and the World Hardcover – September 28, 2010
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--Lazaro Campos, CEO, Swift
"The MacroWikinomics assertion that 'there has never been a more exciting time to be human' is spot on. The new engine of innovation driven by collaboration, openness, stewardship and the power of the social web gives all of us an opportunity to drive even more rapid, meaningful change across global institutions. This is particularly relevant for the technology industry, which has always been about enabling human potential."
--Michael Dell, President and CEO, Dell inc.
"Tapscott and Williams are the world's foremost thought leaders in the arena where human behavior, digital innovation and societal challenges intersect. Each of us-whether leaders of global institutions or individual citizens of the world-would be wise to follow their counsel as we attempt to mitigate the challenges and embrace the opportunities we collectively face."
Brian J. Dunn, CEO, Best Buy Co., Inc.
"MacroWikinomics connects the big picture of business, culture and society with what is really going on in the trenches of the new digital world. Don Tapscott and Anthony Williams re-affirm their authority by offering facts in the style of demographers and by storytelling in the manner of acute social observers. Leaders of the future must take their lessons on co-creation and authenticity to heart."
--Brian Fetherstonhaugh, Chairman and CEO, OgilvyOne
"When Tapscott and Williams released Wikinomics, it heralded a new era of collaboration -- one that has had a profound impact on how business is done. Now with "MacroWikinomics, they sow how business, government and civil society and people everywhere can leverage technology to work together in new ways to solve the greatest problems of our multi-polar world. Critical reading for those who want to help shape the new agenda."
--Bill Green, Chairman and CEO, Accenture
"Macrowikinomics sets out comprehensively and holistically, what it will take to reset the post crisis world, harnessing the power of the Net and the NetGeneration."
--Ian Hudson, President EMEA, Dupont
"Once again Don and Anthony nailed it. There is no better team to tell us what's coming next. This is a must read if you want to know how mass collaboration in a re-booted world will transform us."
--Jeff Joerres, Chairman and CEO, ManPower
"Like Lewis and Clark for the digital age, Tapscott and Williams have explored the borders, boundaries and landscape of the new interdependent world. They are the cartographers of the 21st century and Macrowikinomics is a map for the transformational voyage we surely must take."
--Kevin Kelly, CEO, Heidrick and Struggles
"A magnificent work, Tapscott and Williams guide us through the labyrinth of a new world where everything is being redesigned by collaboration on the Internet. MacroWikinomics follows the threads of collective intelligence as they reweave the fabric of our institutions."
Kevin Kimberlin, Chairman of Spencer Trask & Co
"A provocative and powerful series of ideas and case studies which challenge every leader to seize the opportunity to "make a difference." The fresh perspectives in Macrowikonomics should inspire all of us to collaborate in new ways to leverage talent and ideas from every corner of the world and develop new solutions to meet the challenges we are facing today."
--Craig Mulhauser, CEO, Celestica
"A Masterpiece. An iconic & defining book for our time. Macrowikinomics shows us a future ready to be shaped (and saved) by a global network of extracurricular thinkers. Once again, Don and Anthony prove that in the new global economy it's much better to throw ideas than to throw elbows. Take heart and take heed, technology has shrunk the world so we can grow it anew. And the seeds are all in here."
--Mark Parker, CEO, Nike Inc.
"Tapscott and Williams have crafted a blueprint to a better world for our children. Macrowikinomics defines the agenda for systemic change we need, and ignore at our peril."
-Kal Patel, Executive Vice President, Best Buy
"Majestic-- breathtaking in its breadth, coverage, and richness of detail. Don and Anthony have taken the trends of collaboration, openness, sharing, integrity and interdependence, and placed them in pragmatic real-life contexts across a plethora of spheres covering government and citizenship, healthcare, education, transportation, media and banking. Thoroughly recommended for anyone who's interested in seeing how the world is changing."
-JP Rangaswami, Chief Scientist, BT Group PLC
"Tapscott and Anthony Williams' insights about the power of collaborative innovation and open systems, and their call to 'reboot' our institutions - usiness, education, media, government - hasn't come a minute too soon. Macrowikinomics inspires by chronicling these pathbreaking developments and pointing the way forward for all of us."
--Eric Schmidt, CEO Google
"A rich and expansive guide to not only adapting to but also mastering our digital future. A must read for any decision maker!"
-Klaus Scwabb, Founder and Executive Chairman, World Economic Forum
"MacroWikinomics underscores the critical importance of transparency, participation and collaboration among business, government and citizens in addressing global challenges like corruption."
Nancy Zucker Boswell, Managing Director, Transparency International
About the Author
Top Customer Reviews
I am sorry to provide a less than enthusiastic review, as I am sure others will find this book revolutionary. However, I am reviewing the book as someone who wants to learn how to make the changes that Tapscott and Williams advocate in my company and industry.
The authors do cover different industries and mention emerging companies giving the impression that the book breaks new ground. However, readers familiar with Tapscott's other works will find that this book repeats and restates Wikinomics more than it covers new ground. It is clear that Tapscott and Williams are looking at this issue from the macro economic rather than business perspective. Is there microwikinomics in the wings?
The book's structure reinforces this observation as it starts by revisiting the basics of the Wikinomics and the five principles of networked intelligence: Collaboration, Openess, Sharing, Integrity and Interdependence. The authors next concentrate on discussing the complex challenges and industries under threat. These include: Green energy, Transportation, Education, Health Care, Media and Government.
The middle section repeats the same pattern of describing their issue, the inability of modern approaches to address the issue and examples of companies using wikinomics to address the issue which that authors report are too early to be reshaping the world we live in.Read more ›
Instead, I get a nice intro about wiki-style Haiti rescues followed by a pulpit style pounding that I must accept "the times they are a changing."
The author bemoans the financial state of newspaper companies and the loss of print. Yes, paper, like the 8-track and cassette is history. Why cry? It destroyed trees and was limited to one text per book. I can now access hundreds of thousands of the greatest works in human history in a broad range of languages on my laptop. And, the carbon footprint is considerably smaller than the 100s of books I had in my home as a child or a young adult. The new books are searchable, take up no space or weight in my suitcase.
He then moves on to complain about fresh water. What does this have to do with wikis? And didn't STRATFOR id this problem ... a decade ago?
I liked the first book, wikinomics, so I'm really disappointed this one is so preachy. Give me research, not lectures, please.
For me, the best parts of the book (tangible information and something I can immediately apply) can be condensed into about 12 pages.
However, he spends most of the book lecturing about Global warming and saying things like "The US fought two wars in Iraq to maintain control of Middle Eastern Oil." If you believe crap like that, and have a leftist bent, you'll love this book.
He has some good examples, but it's not really new.
He is right about the need to create new models to govern the world, but just don't preach to me so much, Sheesh!
Also the audio for the audio book is SOOO.SLOW. . . .I'm listening to it on double speed and only sounds slightly speeded up.
Most Recent Customer Reviews
Really disappointed. I was expecting a lot of actionable examples for businessmen to use in terms of how to get people outside of your organization involved. Read morePublished 1 month ago by Vincent Frankini
Recommended by a coworker. It was thought provoking but repetitive. I wouldn't read it a second time.Published 3 months ago by K
For a better future we need no more else than collaborative economics, nice book for those involved in studies of sustainable sciences.Published 11 months ago by IVAN BERGIER
Great condition, for our company library, I can't inform you if it's great to listen to for no one has checked this out yet.Published on April 8, 2013 by hosta
This book is less a look at the macro-economic effects of 'wikinomics' and more a work of futurism, contemplating how great life will be after everything embraces the concept. Read morePublished on December 4, 2012 by Erik A. Saltwell
interesting concept. deep and different with other people. author has adjusted from previous version. however, the rule is set by people...Published on December 2, 2012 by Julianne Chiu
Both books in the series were inspirational to me as an entrepreneur. I read the first one prior to starting my business and this book has inspired countless ideas for it. Read morePublished on December 1, 2011 by Vince Scafaria, CFA