Kevin McDonald's 'The Culture of Critique: an Evolutionary Analysis of Jewish Involvement in Twentieth-Century Intellectual and Political Movements' (1998, 2002) describes how "Jewish intellectuals initiated and advanced a number of important intellectual movements during the 20th century." McDonald argues that "these movements are an attempt to alter Western societies in a manner that would neutralize or end anti-Semitism and enhance the prospects for Jewish group continuity either in overt or in a semi-cryptic manner. Several of these Jewish movements (e.g., the shift in immigration policy favoring non-European peoples) have attempted to weaken the power of their perceived competitors--the European peoples who early in the 20 century had assumed a dominant position not only in their traditional homelands in Europe, but also in the United States, Canada, and Australia...Ultimately, the movements are viewed as an expression of a group evolutionary strategy by Jews in their competition for social, political, and cultural dominance with non-Jews."
AMC's 'Mad Men' Season One (2007) and its subsequent seasons are of such exceptional quality that the program practically sets a new standard for television excellence--a very surprising thing to find on American television, whether network or cable, in 2010.
Creator, writer, and director Matthew Weiner's 'Mad Men' is about many things, but it is primarily about the end of an era in American history, an era seen by many as one of America's 'Golden Ages,' and one which was culturally, socially, and financially dominated by White Anglo-Saxon Protestants--WASPs.
WASPs dominate 'Mad Men,' and while the program is superficially sympathetic to its WASP characters some of the time, the viewer can't help notice how married advertising executive Don Draper's Jewish mistress, department store owner Rachel Menken, eventually makes the 'right' choice of rejecting Draper and wedding a respectable Jewish man. Elsewhere in the show, the Jewish men and women that infrequently flit across the screen (potential clients representing the State of Israel's tourism bureau, etc.) are depicted in largely agreeable, if stoic, terms.
Beneath its always intelligent, amber-hued surface, 'Man Men' is certainly a hard, even an ugly, critique of High WASP culture: though the Drapers and most of the other characters are educated, socially prominent, poised, witty, attractive, and talented, they are also routinely adulterous, alcoholic, and believe women are capable of being little more than sex objects, housewives, or over-the-hill matrons worth deceiving until divorcing.
The show's subtitle, in fact, could accurately be "Oh, Those AWFUL White People."
One account executive is so drunk in the midday office that when he urinates in his trousers, the accident has to be pointed out to him by coworkers. Another character allows his eight year-old granddaughter to drive an automobile through the Hudson River Valley's suburban streets. Ad agency partner Roger Sterling enthusiastically performs Stephen Foster songs in blackface at his palatial Long Island estate, sexually propositions Don's wife the moment Don steps out of the room, and unquestioningly assumes that the models used in agency campaigns will have sexual intercourse with him.
A handsome young doctor rapes his newlywed wife on the floor of her office; one presumably loopy secretary runs over and amputates her boss's foot with a riding mower at an office party.
The ad executives smoke marijuana and consort with drug dealers, have their secretaries sit on their laps while doing their typing, and steal mail not addressed to them. Account Executive Peter Campbell attempts to blackmail Draper to force a promotion. A comedian, who has everything to lose and nothing to gain in his action, insults the overweight wife of his sponsor. The Sterling Cooper staff believe Nixon is a natural to win the presidency over Kennedy.
During a casual business meeting, two of the male staff mock the 'awful aprons' worn by the WASP star of 'The Loretta Young Show Show,' and even the fabric pattern on the same program's sofa, but Jewish Bob Dylan is praised during the same discussion.
When Don's beautiful wife, Betty, pushes her adulterous spouse in an explosion of frustration, Don shoves her back with at least equal force. When the Draper family enjoys a picnic on a pristine Hudson River Valley hillside, they blithely leave a small mountain of garbage behind them; Don casually throws his beer bottles in the bushes.
Don fires his male art director for refusing the sexual advances of an important client, also male. When Don discovers one of his mistresses has been discussing him with her friends, he forces her arms behind her, ties her to the bed--and leaves her there. Don rejects his younger sibling, Adam, so completely that Adam hangs himself in despair.
And most tellingly, handsome, dapper, capable Don Draper is not the educated gentleman of the upper class he pretends to be; he's the illegitimate son of a prostitute who died in childbirth, and who was then abusively raised by 'backward' Pennsylvania farmers.
Don is an unconscious misogynist, a compulsive liar, a philanderer, a drunken driver, a sociopath, and a complete fake in almost every sense. His true background is in used cars and furs. Don is false. Though typically presented in the show's deceptively glamorous light, Don is one of Elliot's 'Hollow Men,' empty and stuffed with figurative, existential straw.
All of these incidents and characterizations might be expected and wholly acceptable if 'Mad Men' was a typical American soap opera, whether a tradtional daytime melodrama like 'As the World Turns' or a slice of 1980s primetime kitsch like 'Dynasty.'
But 'Mad Men' is not a soap opera; 'Mad Men' is a 'serious' drama aspiring to be 'serious' 'art' of a kind (though 'The Jet Set' episode in Season Two, in which Don is taken up by an international set of wealthy vagabonds in California, probably the worst-written of any episode in the first four seasons, veers hilariously towards outright soap opera camp).
Much of program is rooted in 'hard' fact (Don Draper is based around legendary ad man Draper Daniels, for example), and appears to accurately reflect history; however, it is WASPs, and by extension, all Europeans of Anglo-Saxon descent who come in for Weiner's and his fellow writers' continuous spleen (copy writer Peggy Olson, for instance, is Catholic and from a lower middle class Brooklyn background). Black and Hispanic characters are few and relegated far to the sidelines.
Though the show is thought-provoking, entertaining, and often brilliantly written and produced, the excessive critique of Western European-American culture is unfair to its subject, insofar as Jews, Blacks, and Hispanics are almost completely exempted from the same criticism. When Jewish, Black or Hispanic characters do appear, they are presented as either victims of WASP culture or shrewd individuals who use their intelligence to avoid both victimization and personal moral and ethical failing.
Viewers will be hard-pressed to imagine a program with a similar show of teeth being made by Protestants about Jews; the outcry against it would be tremendous, and cries of anti-Semitism would flood the media landscape.
'Mad Men' is simply another in a series of 'blows against the empire' WASP America has suffered since the 1960s. It succeeds in its own way because, thanks to the forces aggressively united against WASP America for four decades, many of which are now a dominant presence the media, today almost everyone is quite familiar with the narrative 'Mad Men' is selling: "We all know that that is how White people are, and certainly were then."
Watch and enjoy 'Mad Men'; but by all means watch it critically, as it deserves to be watched, and do not overlook what the show fairly celebrates: the Fall of the American Anglo, which the opening credits dramatize quite literally.