- File Size: 1384 KB
- Print Length: 306 pages
- Page Numbers Source ISBN: 009950569X
- Publisher: Random House; 1st edition (January 2, 2007)
- Publication Date: January 2, 2007
- Sold by: Random House LLC
- Language: English
- ASIN: B000N2HCKQ
- Text-to-Speech: Not enabled
- Word Wise: Enabled
- Lending: Not Enabled
- Amazon Best Sellers Rank: #11,428 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
Made to Stick: Why Some Ideas Survive and Others Die 1st Edition, Kindle Edition
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- Length: 306 pages
- Word Wise: Enabled
- Enhanced Typesetting: Enabled
- Page Flip: Enabled
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Top customer reviews
It is, quite simply, one of the best non-fiction books I have ever read – definitely in my top five, possibly top three.
I won’t reiterate the main content: I can see other reviewers have done that. But I will say that the power of the book’s ideas combined with its clear, readable and lively presentation (“let’s skip now to another timeless and beautiful domain of expression: accounting”) make for one helluva package. This is one of those few books where I’ve bought both the hard copy as well as the Kindle version. That’s how good it is.
While it’s still early days for me in applying the very practical lessons in Made to Stick they hold great promise in yielding high impact in thought leadership, providing learning, and marketing effectively. One example: I recently drafted an article for submission to a training magazine that has previously published half a dozen of my articles. Before I submitted it however, having just finished reading Made to Stick I ran the article through the author's checklist and made some changes (notably, creating some story-like case studies on which to hang the article, filling out my examples more concretely, and ensuring the core, simple idea came through clearly) and then submitted it. The editor’s response - on the same day I submitted it - was “…I wasn’t going to edit this today but once I started reading I could not stop…” As I say, very promising…
There’s tremendous breadth in the areas you can apply the lessons in from Made to Stick: my interests range across learning and development, strategy, and marketing, and Made to Stick applies powerfully to each of these. But there are applications across all of business, government and not-for-profits, as well as if you’re a parent, an employee or anyone wanting to make an impact!
One of the book’s real gifts for me was in sensitising me to my audience’s ‘higher’ motivations, rather than just baser or more selfish appeals (the authors refer to this as ‘getting out of Maslow’s basement’). This nicely reflected my underlying – but hitherto undeveloped – approach, enabling me to speak more authentically and forcefully, with greater resonance for my readership and clients.
Another of the book’s great gifts for me was in teaching how to correctly use mental visualisation to solve problems and improve performance, in a nice and much-needed contrast to the pop-psychology and self-help gurus (The Secret – this means you!). This is a good thing to get at any time of the year, but especially when setting goals for the new year. And all of Made to Stick’s assertions are soundly backed by credible and solid academic research. Who would have thought you’d get all this in a book about communicating more clearly!
The other terrific aspect of Made to Stick is its legacy in inviting people to look for stories in their own lives and experience. Stories play a key role in making ideas sticky - they’re concrete, credible and more memorable than straight facts: ‘facts tell, stories sell’. The authors emphasise that you don’t even have to create stories at all; rather, become a story spotter: just recognise when life is giving you the gift of a story to use. Nice.
I may sound like I’m on commission for sales of Made to Stick (regrettably this is not so) but I am very enthusiastic about what this compact and considered book has to offer.
Here’s my sticky recommendation: buy not one, not two, but three copies of this book: one for work, one for home, and one to keep in the glovebox of the car (so you can read it at the red traffic lights). And then join with me in lobbying the Gideons to place a copy in every motel room…
The Heath brothers are great writers and have written other books that are worth the read as well. Ideas can be powerful, as we've seen in elections, new products, and social issues. This book will help those ideas be shaped in a way that will stay with people.
You have to read this first then polish it with the Back of the Napkin,
Rich of great examples,,
But if only there are few pictures to back it up..
I loved the book, the first three chapters were the most interseting ones, the emotional was little foggy
the story good.
This book just establishes a new way of thinking. Now whenever I want to speak I try to inject those factors
to my idea,
but I find it a bit difficult apply.. Maybe we need more examples?
One more thing, Heth brothers are talking about the Curse of Knowledge in the book, however personally I
think that they have this syndrom also in their very own book.
1/3 of the book is too "abstracted" and written in a very generic way that is difficult to get.
But overall , I will give it a four.
nice job guys
I'd especially like to point out the great example in the book of the public service ads the state of Texas developed to encourage young, testosterone-laden males to stop littering the highways. The authors explained how the producers appealed to their target audience using the target audiences role models (Dallas Cowboys football players) and turning the audiences self-righteous attitude into the reason to prevent littering.
I feel empowered to write a great story that will distinguish my business from my competitors.
I also feel this will improve the storytelling of the stats and findings we share.
I highly recommend this book to anyone looking to be a masterful storyteller.
Thank you to the writers for sharing their experiences and wisdom.
Most recent customer reviews
That's the second book by Chip and Dan Heath that I've read. Both are excellent and insightful books.Read more
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