Made to Stick: Why Some Ideas Survive and Others Die 1st Edition, Kindle Edition

4.6 out of 5 stars 1,532 ratings
Flip to back Flip to front
Audible Sample Playing... Paused   You are listening to a sample of the Audible narration for this Kindle book.
Learn more
ISBN-13: 978-1400064281
ISBN-10: 1400064287
Why is ISBN important?
ISBN
This bar-code number lets you verify that you're getting exactly the right version or edition of a book. The 13-digit and 10-digit formats both work.
Scan an ISBN with your phone
Use the Amazon App to scan ISBNs and compare prices.
Kindle App Ad
<Embed>
Buy
$12.99
eBook features:
  • Highlight, take notes, and search in the book
  • In this edition, page numbers are just like the physical edition
  • Length: 306 pages
  • Word Wise: Enabled
  • Enhanced Typesetting: Enabled
  • Page Flip: Enabled
  • Audible book:
    Audible book
    Switch back and forth between reading the Kindle book and listening to the Audible book with Whispersync for Voice. Add the Audible book for a reduced price of $7.49 when you buy the Kindle book.
    Available
Sold by: Random House LLC
Price set by seller.

Deliver to your Kindle or other device


Buy for others

Give as a gift or purchase for a team or group.Learn more

Buying and sending eBooks to others


Select quantity
Buy and send eBooks
Recipients can read on any device

Additional gift options are available when buying one eBook at a time.  Learn more


These ebooks can only be redeemed by recipients in the US. Redemption links and eBooks cannot be resold.

Quantity: 
This item has a maximum order quantity limit.
See all formats and editions Hide other formats and editions
Price
New from Used from
Kindle
$12.99

Beyond your wildest dreams
From DC & Neil Gaiman, The Sandman arises only on Audible. Listen free with trial
click to open popover

Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

  • Apple
    Apple
  • Android
    Android
  • Windows Phone
    Windows Phone
  • Click here to download from Amazon appstore
    Android

To get the free app, enter your mobile phone number.

kcpAppSendButton
Amazon Business : For business-only pricing, quantity discounts and FREE Shipping. Register a free business account

Editorial Reviews

From Publishers Weekly

Starred Review. Unabashedly inspired by Malcolm Gladwell's bestselling The Tipping Point, the brothers Heath—Chip a professor at Stanford's business school, Dan a teacher and textbook publisher—offer an entertaining, practical guide to effective communication. Drawing extensively on psychosocial studies on memory, emotion and motivation, their study is couched in terms of "stickiness"—that is, the art of making ideas unforgettable. They start by relating the gruesome urban legend about a man who succumbs to a barroom flirtation only to wake up in a tub of ice, victim of an organ-harvesting ring. What makes such stories memorable and ensures their spread around the globe? The authors credit six key principles: simplicity, unexpectedness, concreteness, credibility, emotions and stories. (The initial letters spell out "success"—well, almost.) They illustrate these principles with a host of stories, some familiar (Kennedy's stirring call to "land a man on the moon and return him safely to the earth" within a decade) and others very funny (Nora Ephron's anecdote of how her high school journalism teacher used a simple, embarrassing trick to teach her how not to "bury the lead"). Throughout the book, sidebars show how bland messages can be made intriguing. Fun to read and solidly researched, this book deserves a wide readership. (Jan. 16)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved. --This text refers to an alternate kindle_edition edition.

From School Library Journal

Adult/High School—While at first glance this volume might resemble the latest in a series of trendy business advice books, ultimately it is about storytelling, and it is a how-to for crafting a compelling narrative. Employing a lighthearted tone, the Heaths apply those selfsame techniques to create an enjoyable read. They analyze such narratives as urban legends and advertisements to discover what makes them memorable. The authors provide a simple mnemonic to remember their stickiness formula, and the basic principles may be applied in any situation where persuasiveness is an asset. The book is a fast read peppered with exercises to test the techniques proposed. Some examples act as pop quizzes and engage readers in moments of self-reflection. The book draws on examples from teachers, scientists, and soldiers who have been successful at crafting memorable ideas, from the well-known blue eye/brown eye exercise conducted by an Iowa elementary school teacher as an experiential lesson in prejudice following the assassination of Martin Luther King, Jr., to conversations among Xerox repairmen. Readers who enjoyed Malcolm Gladwell's Blink (2005) and The Tipping Point (2000, both Little, Brown) will appreciate this clever take on contemporary culture.—Heidi Dolamore, San Mateo County Library, CA
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved. --This text refers to an alternate kindle_edition edition.

Product details

Customer reviews

4.6 out of 5 stars
4.6 out of 5
1,532 customer ratings
How does Amazon calculate star ratings?
Reviewed in the United States on August 13, 2018
Verified Purchase
35 people found this helpful
Comment Report abuse
Reviewed in the United States on August 20, 2016
Verified Purchase
72 people found this helpful
Comment Report abuse
Reviewed in the United States on February 16, 2019
Verified Purchase
20 people found this helpful
Comment Report abuse
Reviewed in the United States on January 8, 2016
Verified Purchase
23 people found this helpful
Comment Report abuse

Top international reviews

Frankselbow
3.0 out of 5 stars Good, but too much filler
Reviewed in the United Kingdom on August 3, 2018
Verified Purchase
6 people found this helpful
Sending feedback...
Thank you for your feedback.
Report abuse
Nick Michelioudakis
5.0 out of 5 stars A Review - for Educators
Reviewed in the United Kingdom on July 14, 2016
Verified Purchase
review image
13 people found this helpful
Sending feedback...
Thank you for your feedback.
Report abuse
C. Weldon
5.0 out of 5 stars Best read of the year
Reviewed in the United Kingdom on May 1, 2019
Verified Purchase
One person found this helpful
Sending feedback...
Thank you for your feedback.
Report abuse
Neil
5.0 out of 5 stars Love this book.
Reviewed in the United Kingdom on January 17, 2019
Verified Purchase
One person found this helpful
Sending feedback...
Thank you for your feedback.
Report abuse
Simon Dunant
3.0 out of 5 stars Some good principles but book repeats itself and overuses case studies. Could have been shorter.
Reviewed in the United Kingdom on December 11, 2016
Verified Purchase
2 people found this helpful
Sending feedback...
Thank you for your feedback.
Report abuse
Amazon Customer
5.0 out of 5 stars Everyone needs to read this book
Reviewed in the United Kingdom on September 26, 2019
Verified Purchase
2 people found this helpful
Sending feedback...
Thank you for your feedback.
Report abuse
Gavin Conway
2.0 out of 5 stars Poor Mans Thinking Fast, Thinking Slow
Reviewed in the United Kingdom on October 14, 2018
Verified Purchase
Sending feedback...
Thank you for your feedback.
Report abuse
Matt
5.0 out of 5 stars How to generate the gorilla glue of ideas
Reviewed in the United Kingdom on May 14, 2020
Verified Purchase
One person found this helpful
Sending feedback...
Thank you for your feedback.
Report abuse
Davor Katusic
2.0 out of 5 stars It's boring and way too long
Reviewed in the United Kingdom on July 10, 2016
Verified Purchase
One person found this helpful
Sending feedback...
Thank you for your feedback.
Report abuse
david mitchell
5.0 out of 5 stars Brilliant - My favourite book on social media / storytelling
Reviewed in the United Kingdom on May 16, 2015
Verified Purchase
One person found this helpful
Sending feedback...
Thank you for your feedback.
Report abuse
Sunny Bains
5.0 out of 5 stars Great insight into better communication
Reviewed in the United Kingdom on December 2, 2015
Verified Purchase
2 people found this helpful
Sending feedback...
Thank you for your feedback.
Report abuse
Amazon Customer
5.0 out of 5 stars The best part of the book is the 2-3 summary pages ...
Reviewed in the United Kingdom on July 1, 2018
Verified Purchase
Sending feedback...
Thank you for your feedback.
Report abuse
Amazon Customer
5.0 out of 5 stars A must read for Product Managers, change facilitators and anyone who wants their ideas to be heard
Reviewed in the United Kingdom on January 15, 2017
Verified Purchase
One person found this helpful
Sending feedback...
Thank you for your feedback.
Report abuse
Alex Quigley
4.0 out of 5 stars Useful for teachers looking for an angle on their professional ...
Reviewed in the United Kingdom on November 2, 2014
Verified Purchase
Sending feedback...
Thank you for your feedback.
Report abuse
Simon M Garrett (author)
5.0 out of 5 stars Clear, interesting, effective.
Reviewed in the United Kingdom on February 18, 2012
Verified Purchase
One person found this helpful
Sending feedback...
Thank you for your feedback.
Report abuse