<Embed>
List Price: $27.00
Save: $12.51 (46%)
FREE Shipping
Get free shipping
Free 5-8 day shipping within the U.S. when you order $25.00 of eligible items sold or fulfilled by Amazon.
Or get 4-5 business-day shipping on this item for $5.99 . (Prices may vary for AK and HI.)
Learn more about free shipping
on orders over $25.00 shipped by Amazon or get Fast, Free Shipping with Amazon Prime
Arrives: Thursday, Dec 10 Details
Fastest delivery: Saturday, Dec 5 Details
In Stock.
As an alternative, the Kindle eBook is available now and can be read on any device with the free Kindle app. Want to listen? Try Audible.
Your transaction is secure
We work hard to protect your security and privacy. Our payment security system encrypts your information during transmission. We don’t share your credit card details with third-party sellers, and we don’t sell your information to others. Learn more
Ships from Amazon.com
Sold by Amazon.com
Ships from
Amazon.com

Sold by
Amazon.com

Return policy: Returnable until Jan 31, 2021
For the 2020 holiday season, returnable items shipped between October 1 and December 31 can be returned until January 31, 2021.
Made to Stick: Why Some I... has been added to your Cart
FREE Shipping
Get free shipping
Free 5-8 day shipping within the U.S. when you order $25.00 of eligible items sold or fulfilled by Amazon.
Or get 4-5 business-day shipping on this item for $5.99 . (Prices may vary for AK and HI.)
Learn more about free shipping
on orders over $25.00 shipped by Amazon or get Fast, Free Shipping with Amazon Prime
Used: Good | Details
Sold by Bookworldia
Condition: Used: Good
Comment: FREE Prime Shipping! Text is Clean and Unmarked. Book has minor shelfwear. No Hassle Return Policy.

Other Sellers on Amazon
Add to Cart
$8.79
+ $3.99 shipping
Sold by: Rush Books & More
Add to Cart
$9.99
+ $3.99 shipping
Sold by: Titanium Store
Add to Cart
$14.46
& FREE Shipping on eligible orders. Details
Sold by: BoloBuyer
Have one to sell?
Loading your book clubs
There was a problem loading your book clubs. Please try again.
Not in a club? Learn more
Amazon book clubs early access

Join or create book clubs

Choose books together

Track your books
Bring your club to Amazon Book Clubs, start a new book club and invite your friends to join, or find a club that’s right for you for free.
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more

Follow the Authors

Something went wrong. Please try your request again later.


Made to Stick: Why Some Ideas Survive and Others Die Hardcover – January 2, 2007

4.6 out of 5 stars 2,083 ratings

See all formats and editions Hide other formats and editions
Price
New from Used from
Kindle
Hardcover
$14.49
$8.60 $1.49
when you buy $20 of select items. Shop items

The Amazon Book Review
The Amazon Book Review
Book recommendations, author interviews, editors' picks, and more. Read it now
click to open popover

Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

  • Apple
    Apple
  • Android
    Android
  • Windows Phone
    Windows Phone
  • Click here to download from Amazon appstore
    Android

To get the free app, enter your mobile phone number.

kcpAppSendButton

Frequently bought together

  • Made to Stick: Why Some Ideas Survive and Others Die
  • +
  • Switch: How to Change Things When Change Is Hard
  • +
  • The Power of Moments: Why Certain Experiences Have Extraordinary Impact
Total price: $45.47
Buy the selected items together

Special offers and product promotions

  • Save $5 when you spend $20 Offered by Amazon.com. Shop items
  • Amazon Business : For business-only pricing, quantity discounts and FREE Shipping. Register a free business account

Editorial Reviews

From Publishers Weekly

Starred Review. Unabashedly inspired by Malcolm Gladwell's bestselling The Tipping Point, the brothers Heath—Chip a professor at Stanford's business school, Dan a teacher and textbook publisher—offer an entertaining, practical guide to effective communication. Drawing extensively on psychosocial studies on memory, emotion and motivation, their study is couched in terms of "stickiness"—that is, the art of making ideas unforgettable. They start by relating the gruesome urban legend about a man who succumbs to a barroom flirtation only to wake up in a tub of ice, victim of an organ-harvesting ring. What makes such stories memorable and ensures their spread around the globe? The authors credit six key principles: simplicity, unexpectedness, concreteness, credibility, emotions and stories. (The initial letters spell out "success"—well, almost.) They illustrate these principles with a host of stories, some familiar (Kennedy's stirring call to "land a man on the moon and return him safely to the earth" within a decade) and others very funny (Nora Ephron's anecdote of how her high school journalism teacher used a simple, embarrassing trick to teach her how not to "bury the lead"). Throughout the book, sidebars show how bland messages can be made intriguing. Fun to read and solidly researched, this book deserves a wide readership. (Jan. 16)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

From School Library Journal

Adult/High School—While at first glance this volume might resemble the latest in a series of trendy business advice books, ultimately it is about storytelling, and it is a how-to for crafting a compelling narrative. Employing a lighthearted tone, the Heaths apply those selfsame techniques to create an enjoyable read. They analyze such narratives as urban legends and advertisements to discover what makes them memorable. The authors provide a simple mnemonic to remember their stickiness formula, and the basic principles may be applied in any situation where persuasiveness is an asset. The book is a fast read peppered with exercises to test the techniques proposed. Some examples act as pop quizzes and engage readers in moments of self-reflection. The book draws on examples from teachers, scientists, and soldiers who have been successful at crafting memorable ideas, from the well-known blue eye/brown eye exercise conducted by an Iowa elementary school teacher as an experiential lesson in prejudice following the assassination of Martin Luther King, Jr., to conversations among Xerox repairmen. Readers who enjoyed Malcolm Gladwell's Blink (2005) and The Tipping Point (2000, both Little, Brown) will appreciate this clever take on contemporary culture.—Heidi Dolamore, San Mateo County Library, CA
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

Product details

  • Item Weight : 15.5 ounces
  • Hardcover : 291 pages
  • ISBN-10 : 1400064287
  • ISBN-13 : 978-1400064281
  • Dimensions : 5.8 x 1.11 x 8.54 inches
  • Publisher : Random House; 1st edition (January 2, 2007)
  • Language: : English
  • Customer Reviews:
    4.6 out of 5 stars 2,083 ratings

Jesse Eisenberg's latest fiction
"When You Finish Saving the World" Listen free with trial

Customer reviews

4.6 out of 5 stars
4.6 out of 5
2,083 global ratings
How are ratings calculated?

Top reviews from the United States

Reviewed in the United States on August 13, 2018
Verified Purchase
38 people found this helpful
Comment Report abuse
Reviewed in the United States on August 20, 2016
Verified Purchase
76 people found this helpful
Comment Report abuse
Reviewed in the United States on February 16, 2019
Verified Purchase
22 people found this helpful
Comment Report abuse
Reviewed in the United States on January 8, 2016
Verified Purchase
23 people found this helpful
Comment Report abuse

Top reviews from other countries

Frankselbow
3.0 out of 5 stars Good, but too much filler
Reviewed in the United Kingdom on August 3, 2018
Verified Purchase
8 people found this helpful
Report abuse
Nick Michelioudakis
5.0 out of 5 stars A Review - for Educators
Reviewed in the United Kingdom on July 14, 2016
Verified Purchase
review image
13 people found this helpful
Report abuse
C. Weldon
5.0 out of 5 stars Best read of the year
Reviewed in the United Kingdom on May 1, 2019
Verified Purchase
One person found this helpful
Report abuse
Neil
5.0 out of 5 stars Love this book.
Reviewed in the United Kingdom on January 17, 2019
Verified Purchase
One person found this helpful
Report abuse
Amazon Customer
5.0 out of 5 stars Everyone needs to read this book
Reviewed in the United Kingdom on September 26, 2019
Verified Purchase
2 people found this helpful
Report abuse