- Audible Audio Edition
- Listening Length: 8 hours and 37 minutes
- Program Type: Audiobook
- Version: Unabridged
- Publisher: Random House Audio
- Audible.com Release Date: December 18, 2006
- Whispersync for Voice: Ready
- Language: English
- ASIN: B000MGBNM6
- Amazon Best Sellers Rank:
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Made to Stick Audiobook – Unabridged
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If you ever believed that there is no secret recipe to writing successful stories, these two authors prove you wrong.
Speaking of the kidney heist story, Heath brothers discusses, "Good ideas often have a hard time succeeding in the world. Yet the ridiculous Kidney Heist tale keeps circulating, with no resources whatsoever to support it." It was very creative example to discuss and combine the six elements with the story and come-up with an interesting fiction that makes you eager to find out the end of it. The bottom line is that it is not the usefulness of the information that attracts the listners, but it is the way we addressed it.
In response to the unexpectedness, the heaths mentioned, "To make a message stick, you have got to push it beyond common sense to uncommon sense." you can get people's awareness by ignoring their point of view, and come up with an idea that can surprise them. For example, when President John F. Kennedy gave a speech to the congress about the satellite launch his statement was stickier because of the way he put it out. The speech was unexpected and call for full team participation to reach a common goal, which was to become the international leader in space. "Before the decade is out, achieving the goal of landing a man on the moon and returning him safely to the earth." Sounds like inviting the people of the United States for strategic innovation with in the time frame than to specific sectors.
Finally, the authors discuss the elements of why some ideas survive and others die. It helps us on how we should convey our message using some techniques to be effective rather than broadcast with out considering the attention of our audience.
I read a lot of books: technical, business, economics, psych, self-improvement, etc. and I find in many cases an author has a point of view or insight and they extend it beyond its original scope and fill an entire book. Most books need to be pamphlets.
In this case, this is a book where every chapter or even sentence has merit, purpose and application and it does not reflect the authors' personal attachment to the topic. They set out to do this and captured the concepts beautifully.
That's all I have to say. Thanks you Heath Brothers!
One of the strongest points of this book it that it is written following its own preach. It is clearly written and backed up with examples that help to illustrate its arguments. In addition the arguments are carried out in an organized and reinforcing manner across the book. Along the book you will see it that the authors reverse-engineered ideas, brilliant ideas such as the "ulcers are caused by bacteria" as well as preposterous ones such as the "kidney thieves and their ice-filled bathtub ". Moreover on the book you will also see interesting ideas made boring or common boring ideas made interesting like the "flight-safety announcement". All of them are examined on the context of the SUCCES criteria.
But finally and more importantly the writers focused on the relevancy and practicality of the book. You will find that the book provides practical advice on how to implement its message and use it for your advantage.
One of the messages that I found most useful was the Curse of Knowledge one. When communicating information to the general public the originator has an insider's knowledge that allows him to see and talk in abstract terms such as plain indicators that may mean little to his audience. Want an illustration, tap the rhythm of a sing and have a friend to guess the name of the song.
Most recent customer reviews
I have thought about this book for years.