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Madison Avenue and the Color Line: African Americans in the Advertising Industry by [Jason Chambers]

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Madison Avenue and the Color Line: African Americans in the Advertising Industry Kindle Edition

4.8 out of 5 stars 5 ratings

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Length: 329 pages Word Wise: Enabled Enhanced Typesetting: Enabled
Page Flip: Enabled Grade Level: 17 - 17
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Editorial Reviews

About the Author

Jason Chambers Associate Professor of Advertising at the University of Illinois at Urbana-Champaign. --This text refers to an out of print or unavailable edition of this title.


"A cogent analysis of an important aspect of race relations in the US. . . . Highly recommended."—Choice

"A major contribution to the history of advertising, consumption, and African American history."—Lizabeth Cohen, author of A Consumers' Republic

"Rarely do scholars look beyond consumer-directed messages to explore the battlegrounds from which they emanate. Jason Chambers succeeds at this splendidly in analyzing African Americans' struggles with the advertising industry, both inside and outside of it, through the twentieth century."—Journal of American History

"The book offers perspective for those entering the industry as well as those who don't understand what all of the fuss is about."—Advertising Age

--This text refers to an out of print or unavailable edition of this title.

Product details

  • Publication Date : August 24, 2011
  • File Size : 3861 KB
  • Publisher : University of Pennsylvania Press (August 24, 2011)
  • Language: : English
  • ASIN : B00C3K6A7W
  • Print Length : 329 pages
  • Word Wise : Enabled
  • Text-to-Speech : Enabled
  • Page Numbers Source ISBN : 0812240472
  • Enhanced Typesetting : Enabled
  • Screen Reader : Supported
  • X-Ray : Not Enabled
  • Lending : Not Enabled
  • Customer Reviews:
    4.8 out of 5 stars 5 ratings