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Madison Avenue and the Color Line: African Americans in the Advertising Industry Paperback – May 22, 2009

4.7 out of 5 stars 3 customer reviews

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Editorial Reviews

Review

"A major contribution to the history of advertising, consumption, and African American history."—Lizabeth Cohen, author of A Consumers' Republic



"A cogent analysis of an important aspect of race relations in the US. . . . Highly recommended."—Choice



"The book offers perspective for those entering the industry as well as those who don't understand what all of the fuss is about."—Advertising Age



"Rarely do scholars look beyond consumer-directed messages to explore the battlegrounds from which they emanate. Jason Chambers succeeds at this splendidly in analyzing African Americans' struggles with the advertising industry, both inside and outside of it, through the twentieth century."—Journal of American History

About the Author

Jason Chambers Associate Professor of Advertising at the University of Illinois at Urbana-Champaign.
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Product Details

  • Paperback: 328 pages
  • Publisher: University of Pennsylvania Press (May 22, 2009)
  • Language: English
  • ISBN-10: 0812220609
  • ISBN-13: 978-0812220605
  • Product Dimensions: 6 x 0.9 x 8.9 inches
  • Shipping Weight: 1.2 pounds (View shipping rates and policies)
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Best Sellers Rank: #1,775,765 in Books (See Top 100 in Books)

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Top Customer Reviews

By Carol Watson on April 6, 2008
Format: Hardcover
The lack of diversity in the advertising industry has received considerable press coverage recently with many thoughts and opinions about the reasons for the lack of diversity and the perspective of the agencies in New York and nationally. The book provides an incredibly well researched account of the history of blacks in the advertising industry far beyond anything ever published. The names, companies, trade organizations and the challenges that have come before us provide factual perspective on the efforts, success and challenges that have come along the way.

If you are in the industry or interested in entering the industry Madison Avenue no matter what color, culture or background the book is a great baseline to examine the history of people of color without the emotional accusations.
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Format: Hardcover
* Excellent blend of the academic and anecdotal
* Provides great insight on the realities for African-Americans and people of color in the advertising industry and the larger media industry.
* A must read for everyone working in the advertising/media industry or people entering the industry
* Also a good resource for college courses in advertising/communications/media studies
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Format: Hardcover
Madison Avenue and the Color Line is a difficult book to put down. Professor Chambers is lucid in his chronicle of the history of African-Americans in print, radio, television, and advertising. This book describes the emergence of the black consumer market and accounts for the many, unknown champions who fought for "positive" and "real" portrayals of African Americans in communication mediums. As America continues to morph from a bowl of milk, with a few fruity pebbles, into a tossed salad, where unique taste and cultures are celebrated, Chambers book is "a must read" for anyone working in advertising, aspiring to reach segmented consumer markets, or making marketing decisions.
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