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Madison Avenue and the Color Line: African Americans in the Advertising Industry Paperback – May 22, 2009
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"A major contribution to the history of advertising, consumption, and African American history."—Lizabeth Cohen, author of A Consumers' Republic
"A cogent analysis of an important aspect of race relations in the US. . . . Highly recommended."—Choice
"The book offers perspective for those entering the industry as well as those who don't understand what all of the fuss is about."—Advertising Age
"Rarely do scholars look beyond consumer-directed messages to explore the battlegrounds from which they emanate. Jason Chambers succeeds at this splendidly in analyzing African Americans' struggles with the advertising industry, both inside and outside of it, through the twentieth century."—Journal of American History
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Top Customer Reviews
If you are in the industry or interested in entering the industry Madison Avenue no matter what color, culture or background the book is a great baseline to examine the history of people of color without the emotional accusations.
* Provides great insight on the realities for African-Americans and people of color in the advertising industry and the larger media industry.
* A must read for everyone working in the advertising/media industry or people entering the industry
* Also a good resource for college courses in advertising/communications/media studies