- Paperback: 224 pages
- Publisher: Watson-Guptill; 1st edition (October 1, 2005)
- Language: English
- ISBN-10: 0823030814
- ISBN-13: 978-0823030811
- Product Dimensions: 10.4 x 8.3 x 0.6 inches
- Shipping Weight: 1.6 pounds
- Average Customer Review: 4 customer reviews
- Amazon Best Sellers Rank: #2,281,802 in Books (See Top 100 in Books)
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Madvertising: A Mad Look at 50 Years of Madison Avenue Paperback – October 1, 2005
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About the Author
David Shayne, one of the usual gang of idiots, is the author of MADvertising. A former member of
the MAD editorial staff, he currently writes for television. He lives in Los Angeles.
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Top customer reviews
MADVERTISING does offer a very enjoyable retrospective at my chuckles of yesteryear, as well as material that preceded and followed my subscription days. Naturally, the key to enjoying many of these ad satires is the witty ad copy that guys like Nick Meglin and Dick DeBartolo came up with. But despite the generous size of this book, time and again I was thwarted in my attempt to actually READ their lampoons. That's because the ads are sometimes reproduced herein at a fraction of their original size, reducing their words to micro-fonts. Dang it!
But this book does allow us to give a "hats off" to some of the magazine's illustrators and designers. Bob Clarke and (Frank) Kelly Freas in particular created artwork for MAD that was genuinely superior to the art accompanying the "real" ads of their day. In this regard, MADVERTISING does a good job reproducing their extremely clever visuals.