Digital List Price: $9.99
Kindle Price: $8.99

Save $1.00 (10%)

These promotions will be applied to this item:

Some promotions may be combined; others are not eligible to be combined with other offers. For details, please see the Terms & Conditions associated with these promotions.

Deliver to your Kindle or other device

Deliver to your Kindle or other device

The Magic and Moxie of Apple - An Insider's View by [Richards, Kelli]
Audible Narration
Playing...
Loading...
Paused
Kindle App Ad

The Magic and Moxie of Apple - An Insider's View Kindle Edition

5.0 out of 5 stars 7 customer reviews

See all 2 formats and editions Hide other formats and editions
Price
New from Used from
Kindle
"Please retry"
$8.99

Escape with a great book this Labor Day
click to open popover

Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

  • Apple
  • Android
  • Windows Phone
  • Android

To get the free app, enter your mobile phone number.


Product Details

  • File Size: 1484 KB
  • Print Length: 83 pages
  • Simultaneous Device Usage: Unlimited
  • Publisher: All Access Group; 1 edition (June 12, 2012)
  • Publication Date: June 12, 2012
  • Sold by: Amazon Digital Services LLC
  • Language: English
  • ASIN: B008KSBT18
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Lending: Enabled
  • Enhanced Typesetting: Enabled
  • Amazon Best Sellers Rank: #1,440,504 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
  •  Would you like to give feedback on images or tell us about a lower price?

Customer Reviews

5 star
100%
4 star
0%
3 star
0%
2 star
0%
1 star
0%
See all 7 customer reviews
Share your thoughts with other customers

Top Customer Reviews

Format: Kindle Edition
I was introduced to this book by a friend of the author's, and I began to read it...and at once realized I was on to something very exciting. You get a joyful, breathless feeling from knowing the position this woman held in the company, and the information she's privy to. If you want to get a really great story of life inside Apple, definitely check this out!
Dr. Steve Taubman, [...]
Comment 4 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Kindle Edition Verified Purchase
This was very interesting seeing the operations of Apple from the perspective that Kelli gives us. It is a very rare glimpse behind the secrecy and iron curtain of Apple environment. It was obvious that her exposure to the mindset of Apple, especially from a marketing perspective, provides the reader a key insight to Apple's Best Practices. I have taken the 10 items listed in the appendix and have started implementing them in my business. Outstanding book. Will read several times.
Comment 3 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Kindle Edition Verified Purchase
Culture and an adjustable strategy will move an organization forward. Kelli appears to frame the story well from a life perspective at Apple. Most books written today are lengthy. Her viewpoint of the positive Apple transformation from near dust is concise. Well done.
Comment 3 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Kindle Edition
The Magic and Moxie of Apple - An Insider's View is a must read for all Apple fans and for every manager, executive and entrepreneur who hungers to learn Apple's secret formula for innovation, branding and marketing. Kelli Richards weaves a brilliantly written book that takes you on her personal journey into the Apple kingdom.

She has an intimate insider view of what makes Apple so special. And it is truly about leadership, the team and the vision to "put a dent in the Universe". That is what Apple accomplished. I have been an Apple apostle from the early days, since my mentor and business partner Linda Chandler helped with the Apple IPO in Silicon Valley. My main reaction when I read Kelli's writing was "sheer delight!"

Now in this day and age of emails, blogs, tweets and instant messaging . . . most people cannot write. It is a lost art. But Kelli Richards has mastery over the art of telling a story and summing up the key lessons in an entertaining, inspiring and candid manner. She takes you on a magic carpet ride as Apple set forth to conquer new worlds. And Kelli is modest as I believe she is the one chiefly responsible for formulating, co-creating and executing the whole strategy that set up the iTunes platform that transformed digital content, the music industry, and the business model that resulted in Apple attaining No. 1 as the most profitable, recognizable brand in the whole world.

I cannot wait for Kelli Richards next book! Send this book out as gifts to all your friends, enemies, associates, staff, and lovers. They will thank you for it!

-- Ko Hayashi, CEO - Chandler Partners International Ltd.
Comment One person found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse

Set up an Amazon Giveaway

The Magic and Moxie of Apple - An Insider's View
Amazon Giveaway allows you to run promotional giveaways in order to create buzz, reward your audience, and attract new followers and customers. Learn more about Amazon Giveaway
This item: The Magic and Moxie of Apple - An Insider's View