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The Magic of Newsletter Marketing - The Secret to More Profits and Customers for Life Paperback – March 10, 2009
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Newsletter marketing has been the #1 way I've built my business into the multi-millions. And Jim Palmer has written the one of the best books I've ever seen on newsletters and newsletter marketing. The pages are filled with useful tips and ideas that will immediately help you build your business using low-cost newsletters. The book is also fun and easy to read! --Ali Brown, business and success coach for women entrepreneurs.
The Magic of Newsletters Marketing by Jim Palmer is a must for all entrepreneurs, business owners and professionals who want to stand out from their competitors and make a good lasting impression with their customers, clients and patients. The book gives you the A to Z on everything you need and want to know about how to create a successful marketing tool. --Lee Milteer Millionaire Smarts® Coach
Who should be sending out newsletters to their customers/clients/patients/prospects? The answer is everybody! That s right; there is not a business on the planet that couldn t benefit BIG TIME with a monthly company newsletter. There is no better way to develop a relationship with people than sending out a properly written newsletter and Jim Palmer is the go-to guy to help you get that done. Ignoring this book will cause undue risk to your business. --Bill Glazer, Glazer-Kennedy Insider's Circle
About the Author
Jim Palmer is an entrepreneur, author, speaker, and consultant. He has been called the entrepreneur's entrepreneur. Jim is the founder and president of Custom Newsletters, Inc. and is known internationally as The Newsletter Guru. For many entrepreneurs and business owners, he is the go-to resource for smart, effective strategies for maximizing the profitability of customer relationships. His companies and solutions include Dynamic Communication, No Hassle Newsletters, Success Advantage 2.0, NewsletterPostcards.com, The Newsletter Guru s Concierge Print and Mail on Demand Service, and Super Affiliate Pages. Jim has been writing and designing newsletters for nearly thirty years for clients in just about every industry. Several years ago, one of his clients was so over-the-top happy with his newsletter and the results that he telephoned Jim and said, Jim, you are truly a newsletter guru! Jim took it as a great compliment and has been using it in his marketing ever since. Jim is a cancer survivor, has been married for twenty-nine years, and has four grown children. He lives in Chester County, Pennsylvania with his wife, Stephanie, and their cat, Linus. Jim and Stephanie love to kayak, travel, and spend time with their family. For more resources and information on Jim and his companies, visit TheNewsletterGuru.com.
Top customer reviews
Just really a great book - I will highly recommend this to any other consultants or business owners that are looking for a way to get more business without "selling". Thanks Jim!
The best part about this book? It applies to anyone, and any business, that wants to boost their customer loyalty. Jim has put together a very comprehensive resources, full of examples you can use, to get going using print newsletters.
I'll say it again... "Print newsletters will do wonders for your business. Get this book and immediately start doing what Jim shows you how to do. It will return your investment many times over... quickly"
A fantastic tool for serious entrepreneurs.
Smart business owners should devour this information and immediately put it to work for themselves so they too can quickly enjoy the benefits of greater client loyalty, enhanced client retention and an overall boost to the bottom line - I know that I have. Thanks Jim - You Rock!
Jason M. Silverman
Powerful Words Character Development
Do you have to keep reintroducing yourself to your customers and rebuilding trust and loyalty every time you contact them?
Are you frustrated because you can't seem to build a trusting relationship with those who purchase from you?
Jim Palmer is indeed the Newsletter Guru and magically shows you how to keep your customers loyal to you.
Why Newsletters? Why not just send information to customers and clients when you have something to sell?
Jim is the best at explaining all of that and then shows you how to use a newsletter. What should you write about? How often should you mail it? What is the best format and should it be electronic or sent through the mail?
Want to know the answers? Read Jim's book. You'll be glad you did!
Charles Seymour Jr
What I love about Jim's book is he gave me even more practical ideas that will help me get even more clients this year. The secrets he reveals in this book about newsletters are worth their weight in gold, whether you've never done a newsletter before or if you're an old timer in doing them. There are secrets to discover for everyone in his gem of a book. It's one of my core books on my business book shelf- a must have for the successful entrepreneur.
~ Shannon M. McCaffery, Chief Marketing Implementer, [...]