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The Magic Touch: How to make $100,000 per year as a Massage Therapist; simple and effective business, marketing, and ethics education for a successful career in Massage Therapy Paperback – February 26, 2009

4.1 out of 5 stars 159 customer reviews

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$23.95 FREE Shipping on orders with at least $25 of books. Only 9 left in stock (more on the way). Ships from and sold by Amazon.com. Gift-wrap available.
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  • The Magic Touch: How to make $100,000 per year as a Massage Therapist; simple and effective business, marketing, and ethics education for a successful career in Massage Therapy
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  • The Enviable Lifestyle: Creating a Successful Massage Therapy Business
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  • One Year to a Successful Massage Therapy Practice (LWW In Touch Series)
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Product Details

  • Paperback: 276 pages
  • Publisher: Olive Vine Press (February 26, 2009)
  • Language: English
  • ISBN-10: 0982365500
  • ISBN-13: 978-0982365502
  • Product Dimensions: 5.8 x 0.6 x 8.3 inches
  • Shipping Weight: 6.4 ounces (View shipping rates and policies)
  • Average Customer Review: 4.1 out of 5 stars  See all reviews (159 customer reviews)
  • Amazon Best Sellers Rank: #136,209 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

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I feel validated by Meagan! It's difficult to be different and I am in so many ways, one of which is intuitiveness. I felt as though a close friend was sitting next to me on my couch explaining how she made her massage business work by giving me the horrid details of what she had to dredge through to get there. It's as though she wanted me to succeed and not have to visit the dark places she has been, like she wanted me to learn from her experiences. Not many people are willing to share what they worked so hard to achieve.

I may not be able to use all the helpful suggestions that Meagan gives but you can bet she got me thinking outside the box. I have a new perspective of how others view me and my business now. She and I may live in quite different communities, however, several of her ideas are applicable anywhere.

With an open mind and fortitude we can all succeed in this business at whatever income level makes us comfortable. Meagan decided that six figures was comfortable for her and she went out and got it. Way to go Meagan! Thank you for your vulnerability, `friendship', and insight!
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Format: Paperback
As a a newly minted L.M.T., I have been busy devouring any information I find regarding my profession. I went to a wonderful school where we were taught some about marketing and had local massage therapists and spa owners come in to speak with us about the industry and our profession. However, I felt the information shared was rather general and was not very helpful if I wanted to seriously pursue my dream of private practice. I decided to open my own practice within a few months of graduating. My former life was spent as a business administrator so I felt confident I could manage my own business. Still, I wanted some validation that I am moving in the correct direction toward a successful career. Being that we are rather solitary professionals, I found it difficult to find the validation I desired. Then I stumbled upon "The Magic Touch: How to make $100,000 per year as a Massage Therapist" and I am so happy I did!
Ms. Holub took the bull by the horns and outlined everything a budding massage therapist might want to consider implementing into his or her practice or even one's own professional image. In her book, Ms. Holub shares valuable information gleamed from her own clients. I found that information invaluable and felt good that I was already doing much of what she suggests. She even made me reconsider some of my approaches with clients.
I found the information regarding how to break into hotel massage and private practice most insightful. I had already made the decision early on that I would not be interested in pursuing the hotel industry as I am a busy mother of three. However, if I was single and filled with energy I would have considered the hotel industry as a way to build up clientel. If you want information on how to navigate the hotel industry, Ms.
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Format: Paperback
This book was basically a two-page magazine article filled with copius repetition and then double-spaced to fill it out into a book. (along with numerous typos and grammatical errors on every other page--very poor editing.) Two-thirds of the book is just common sense--present a professional appearance (the author practically demands that you wear designer clothing, expensive shoes and get weekly manicures), listen to the clients needs, have a clean, safe office space, network with other professionals, etc... This is primary information that all decent massage schools teach. The other third is specific to the author's niche markets and location--high-end celebrity clients in the Seattle area, 5 star hotels, and worker's compensation.

According to the author, the way to make $100,000/yr is: live in Seattle or other large metropolitan area
do in-calls for a 5 star hotel (great tips on how to get to the top of the "call" list)
charge $100+/hr
contract many therapists to work for you

If these options are not available to you, or don't interest you, try Cheri Moen-Sohn's Business Mastery instead.
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Format: Paperback
As a concerned father of a soon-to-be Massage Therapist, I bought a copy of this book for my daughter, as she recently graduated from Massage School and it has been a difficult time for her in the current economy. I found the first couple of pages interesting enough that I ended up reading the entire book, myself. As a result, I learned an incredible amount of information on how to support my daughter throughout her new profession. More importantly, my daughter LOVES the book too. She says it has reinstated the basics that her school taught her AND addressed a myriad of topics her school didn't cover that are important to her success and safety as a Massage Therapist.

In my opinion, the author, Meagan Holub, has succeeded in bringing to light the many uncomfortable situations that can arise in this profession, and how to stop them before they happen. Both my daughter and I felt like "The Magic Touch: How to Make $100,000 per year" was speaking directly to our fears and worries. After reading it, she feels confident that she can make a great living at this, and I feel much more confident that she has made the right decision for herself in choosing Massage as a career. I don't worry about her safety anymore and she's taking steps to bring in more money. There's a lot less worry in our household thanks to the message in this book.

All-in-all this book is a very honest, intelligent and (for lack of a better word) "cool" read for anyone who wants to understand the complexities of being a Massage Therapist in the world today written by someone who has been on both sides of the coin.
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