- Hardcover: 208 pages
- Publisher: Wiley; 1 edition (November 9, 2015)
- Language: English
- ISBN-10: 1119147344
- ISBN-13: 978-1119147343
- Product Dimensions: 6.3 x 0.9 x 9.1 inches
- Shipping Weight: 1.6 pounds (View shipping rates and policies)
- Average Customer Review: 15 customer reviews
- Amazon Best Sellers Rank: #1,436,945 in Books (See Top 100 in Books)
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Magnetic: The Art of Attracting Business Hardcover – November 9, 2015
"The Other Woman" by Sandie Jones
“The Other Woman is an absorbing thriller with a great twist. A perfect beach read.” ― Kristin Hannah, #1 New York Times bestselling author of "The Great Alone" Pre-order today
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From the Inside Flap
Seventy-seven percent of consumers are more likely to buy a new product they learned about from their friends and family. Eighty-five percent of Facebook users recommend brands they like to friends. Eighty-one percent of U.S. online shoppers make purchase decisions based on their friends' social media posts. Magnetic shows you how to be the brand they are talking about.
There's a good chance you're reading this because someone told you about the book, and that's exactly what Joe Calloway shows you how to do in this step-by-step empirical guide to exponential growth through customer experience. Through Joe's award-winning presentation style, leaders, owners, and entrepreneurs can find clarity on exactly what customers should say about their brands and then execute the strategies to make it happen and attract brand followers. By examining real companies, businesses, people, and organizations from many different perspectives, the complete picture of what it means to be extraordinarily magnetic gets pieced together. In the process, you take away actionable strategies to:
- Know what you want your customers saying about you and why
- Leave a path of winners and ultimately be a winner yourself
- Do three important things right every day
- Develop the habits that will make you magnetic
- Innovate yourself out of the commodity-business trap
- Always keep your magnetism at full strength
- Never lose sight of the people behind the scenes
At the end of each chapter, Joe applies his world-class coaching to the lessons he presents by asking thought-provoking questions to guide you through adapting the covered skills and strategies into your own business practices.
Analytics can tell you how and where to talk about your brand, but real conversions happen when customers talk about youthat's Magnetic.
From the Back Cover
Praise for MAGNETIC
"We need a new breed of entrepreneurs and business leaders and Joe Calloway shows us how to get there in Magnetic. Straightforward, powerful, and insightful, Joe shares the keys to sustainable growth in any industry. This is a must-read, a secret weapon for every employee, business owner, leader, or aspiring entrepreneur looking to improve performance or grow their business. I love this book."
Carey Lohrenz, author of Fearless Leadership: High-Performance Lessons From The Flight Deck
"Joe has done it again. Magnetic has practical information on how you can make price irrelevant and make your business the one that your customers can't live without. I love this book!"
John R. DiJulius III, author of The Customer Service Revolution: Overthrow Conventional Business, Inspire Employees, and Change the World
"Customers are exhausted. They are tired of the relentless pursuit by an infinite number of organizations making immeasurable attempts to acquire new business. Joe Calloway proposes a distinctive solution: What if you were so magnetic, you could attract customers to do business with you? In this remarkable and game-changing book, you'll learn what it takes to move from a constant chase for clients into the advantage of customer attraction. It may change the way you think about management, sales, and leadership. Magnetic is a must-read."
Scott McKain, author of Create Distinction: What To Do When "Great" Isn't Good Enough To Grow Your Business
"In Magnetic, Joe Calloway sorts through all the clutter and brings clarity to building the emotional connections that inspire customers to buy from you. Organizations spend countless hours and resources chasing business while missing the point that being really great at what matters most will bring the business to you."
Tim Leman, CEO, Gibson; author of rEvolution: Turn Crisis into Clarity and Ignite Growth
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Chapter 2 is "The Power of Word of Mouth"
As a speaker and author, my message is back-to-basics motivation blended with humor and a big emphasis on 'giving back'. This past weekend, with Chapter 2 in mind, I created a social media post about the recent Powerball-mania (discussing how easy it is to be generous WITHOUT a lottery win) which included my name and branding logo. In less than 72 hours, it had been shared more than 17,000 times with a reach of 1.2 million people (my previous record was about 4300 people reached).
Joe, THANK YOU for reminding me to keep my message out there consistently, with integrity and with my speaking clients and customers in mind. Your book has already helped me to reach new heights...and I'm not done reading it yet!
o Use of percentages to suggest relative importance and correlative relationships
o Boxed clusters of question to facilitate interaction with key issues
o Reality checks
o Organizational- and self-assessments
o What to do and when to do it
o Prioritization of tasks
As I worked my way through Calloway's narrative, I was again reminded of Bernd Schmitt's pioneering work, Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, Relate (2000). He develops in much greater depth insight introduced in an earlier work, Marketing Aesthetics (1998). For example, the assertion that "most of marketing is limited because of its focus on features and benefits." He presents what he characterizes as "a framework" for managing those experiences. In Experiential Marketing, Schmitt provides a much more detailed exposition of the limitations of the traditional features-and-benefits marketing. Moreover, he moves beyond the sensory "framework" into several new dimensions, introducing what he calls "a new model" that will enable marketers to manage "all types of experiences, integrating them into holistic experiences" while "addressing key structural, strategic, and organizational challenges." The key word is "holistic"; the key process involves overcoming challenges to a wholly enjoyable customer experience.
More than fifteen year later, this is precisely what Calloway has in mind: "This book focuses on the one thing above all others: creating the experiences that park the positive word of mouth that will drive new business to you. It is about the attitude, strategies, and tactic that make that happen...This book is about what customers say about you...This book is about what matters most -- the stories that your customers tell about you, not the stories that you tell about yourself."
I cannot recall a prior time when buyers were better informed and with more control over the purchase decision process than they are today. Moreover, the emergence of social media a well as open access to reviews such as this one offer a "bully pulpit" beyond anything that Theodore Roosevelt could possibly have imagined. According to Calloway, mastering the art and science of attracting business is essential to creating what Jackie Huba and Ben McConnell characterize as "customer evangelists."
Joe Calloway is to be commended for the abundance of information, insights, and counsel that he provides. It would be a fool's errand, however, to try to apply everything that he recommends. Each reader must decide which of the material is most relevant to the needs, interests, values, concerns, resources, and strategic objectives of their organization.
To be open from the start, Joe Calloway is one my best friends. He's kind enough to quote me in the book, and we are part of a bi-weekly blog called The Five Friends. The other aspect I must admit, however, is that because of our friendship perhaps I might have become a bit complacent about the depth of Joe's content and the amazing power of his insights. Friend or not, it wouldn't matter -- "Magnetic" blew me away.
He's thorough with his research -- but doesn't let it bog down the beauty of his language as he relates stories of those businesses, large and small, that magnetically attract customers to do business with them. From pancakes in Nashville that get people to wait in the rain, to Mama's on Maui -- from a minor-league team delivering an experience above that of the majors, to what companies that he's fired as a customer -- Joe Calloway has written one of the most compelling and important business books in quite a while.
Yes, I'm proud to be his friend -- but I'm a better business person because I've read "Magnetic." You will be, too.