- File Size: 389 KB
- Print Length: 132 pages
- Simultaneous Device Usage: Unlimited
- Publisher: Lioncrest Publishing (September 30, 2014)
- Publication Date: September 30, 2014
- Sold by: Amazon Digital Services LLC
- Language: English
- ASIN: B00O3L74RE
- Text-to-Speech: Enabled
- Word Wise: Enabled
- Lending: Enabled
- Amazon Best Sellers Rank: #90,115 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
Magnetic Sponsoring: How To Attract Endless New Leads And Distributors To You Automatically Kindle Edition
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I was under the impression that this was going to be more along the lines of a "how to prospect in REAL life" type of thing. Instead, this book was more about prospecting online while also setting up a new stream of income. I liked many of the ideas presented and plan to implement them in the future. But again, if you're looking for a book on prospecting for your network marketing business, this might not be the right fit.
That leads me to mention one disappointing part of the book. On page 95, he gives an example of the "unquestionable proof" you must provide in your sales letters. What he fails to provide is advice for someone who doesn't have a track record or "unquestionable proof" of success. For example, what unquestionable proof did Mike Dillard provide in his FIRST sales letter? Of course people are going to take you seriously AFTER you sponsor 268 people in 12 months, even if your sales letter sucks.
Another red flag that got my attention was the testimonials in the back of the book. Being that Magnetic Sponsoring was marketed and promoted for 9 years before the paperback was published, I expected some testimonials that provided that same "unquestionable proof" from people who applied what they learned and got specific results. Instead, none of the testimonials provided that. Most of them sounded like they were written by people who hadn't even finished reading the book yet. They thought it was good information but I wasn't looking for good information. I was looking for; "I did exactly what this program said to do and as a result...."
That being said, I still gave it 5 stars because the first two chapters were worth more than the price of the book regardless of where I go from here. However, even after reading this book, I still don't know how to put together a self liquidating offer that will work for the new marketer.