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The Magnolia Story Hardcover – October 18, 2016
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An exclusive look at America's first family of renovation! Taking you behind the scenes, Chip and Joanna Gaines share the story of how they met, the ups and downs of being an entrepreneurial couple, and how they built a life they love.
The Magnolia Story is the first book from dynamic husband-and-wife team Chip and Joanna Gaines, stars of HGTV’s Fixer Upper. Offering their fans a detailed look at their life together, they share everything from the very first renovation project they ever tackled together to the project that nearly cost them everything; from the childhood memories that shaped them, to the twists and turns that led them to the life they share on the farm today.
While they both attended Baylor University in Waco, their paths didn’t cross until Chip checked his car into the local Firestone tire shop where Joanna worked behind the counter. Even back then Chip was a serial entrepreneur who, among other things, ran a lawn care company, sold fireworks, and flipped houses. Soon they were married and living in their first fixer upper.
Four children and countless renovations later, Joanna garnered the attention of a television producer who noticed her work on a blog one day, leading to the incredible Fixer Upper phenomenon.
In The Magnolia Story, fans will finally get to join the Gaines family behind the scenes and discover:
- The time Chip ran to the grocery store and forgot to take their new, sleeping baby
- Joanna’s agonizing decision to close her dream business to focus on raising their children
- When Chip buys a houseboat, sight-unseen, and it turns out to be a leaky wreck
- Harrowing stories of the financial ups and downs as an entrepreneurial couple
- Memories and photos from Chip and Jo’s wedding
- The significance of the word magnolia and why it permeates everything they do
- The way the couple pays the popularity of Fixer Upper forward, sharing the success with others, and bolstering the city of Waco along the way
And yet there is still one lingering question for fans of the show: Is Chip really that funny? “Oh yeah,” says Joanna. “He was, and still is, my first fixer upper.”
- Print length208 pages
- LanguageEnglish
- PublisherThomas Nelson
- Publication dateOctober 18, 2016
- Dimensions6.4 x 0.8 x 9.3 inches
- ISBN-100718079183
- ISBN-13978-0718079185
- Lexile measure970L
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From the brand
Books by Joanna Gaines
Memoirs, cookbooks, home design, and books for children: explore the books by Joanna and Chip Gaines.
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Magnolia's Manifesto is that we believe in human kindness, knowing we are made better when we all work together.
Joanna Gaines is the co-owner and co-founder of Magnolia, a New York Times bestselling author, Editor in Chief of Magnolia Journal, and co-creator of Magnolia Network.
From the Publisher
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| The Stories We Tell | Capital Gaines | No Pain, No Gaines | The Magnolia Story | Magnolia Table | |
| More by Chip and Joanna Gaines | Joanna Gaines invites us on an authentic and deeply vulnerable journey into her story, a story of doubt and belief, shame and acceptance; a journey from insecurity to self-discovery, and finding truth on the other side of lies. | Long before the world took notice, Chip was a serial entrepreneur who was always ready for the next challenge. Get a ringside seat as Chip relives some of his craziest antics and the lessons learned along the way. | Through hard-won lessons and personal stories all told with his signature blend of wit and wisdom, Chip Gaines will coach you on how to make your life rich and your relationships run deep. | Taking you behind the scenes, Chip and Joanna Gaines share the story of how they met, the ups and downs of being an entrepreneurial couple, and how they built a life they love. | Magnolia Table is infused with Joanna Gaines' recipes inspired by dozens of Gaines family favorites and classic comfort selections from the couple's new Waco restaurant, Magnolia Table. |
| Biography | Biography | Self Help | Biography | Cookbook |
Editorial Reviews
About the Author
Chip Gaines is the co-owner and cofounder of Magnolia and a New York Times bestselling author of The Magnolia Story and Capital Gaines: Smart Things I Learned Doing Stupid Stuff. He is constantly reinventing the wheel on what we can achieve together and is always eager to give back to individuals and communities.
Born in Albuquerque and raised in Dallas, Chip later graduated from Baylor University’s Hankamer School of Business with a marketing degree. An entrepreneur by nature, Chip has started a number of small businesses and has remodeled hundreds of homes in the Waco area.
But more than any good adventure or hard-working demo day, Chip loves an early morning on the farm and a slow day spent with Jo and their five kids.
Joanna Gaines is the co-founder of Magnolia, a home and lifestyle brand that she started with her husband, Chip, in 2003. She is the bestselling author of The Magnolia Story, Magnolia Table, and Homebody, as well as editor-in-chief of Magnolia Journal, a lifestyle magazine offering inspiration for your life and home. The Gaineses, along with their five kids, live on a farm in Waco, Texas, where they enjoy caring for their bustling family garden.
Product details
- Publisher : Thomas Nelson; 1st edition (October 18, 2016)
- Language : English
- Hardcover : 208 pages
- ISBN-10 : 0718079183
- ISBN-13 : 978-0718079185
- Lexile measure : 970L
- Item Weight : 13.1 ounces
- Dimensions : 6.4 x 0.8 x 9.3 inches
- Best Sellers Rank: #59,795 in Books (See Top 100 in Books)
- #108 in Television Performer Biographies
- #648 in Actor & Entertainer Biographies
- #2,325 in Memoirs (Books)
- Customer Reviews:
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About the authors

Joanna Gaines is the co-owner and co-founder of Magnolia, a New York Times bestselling author, Editor in Chief of Magnolia Journal, and co-creator of Magnolia Network.
Born in Kansas and raised in the Lone Star State, Jo graduated from Baylor University with a degree in Communications. It was an internship in New York City that prompted her desire to discover how she could create beauty for people in their homes. In a big city unknown to her, Jo always felt most at home whenever she stepped inside the cozy and thoughtfully curated boutique shops, which inspired her to open a shop of her own in Waco, Texas.
Alongside her passion for design and food, nothing inspires Jo more than time spent at home with Chip and their five kids.

Mark Dagostino is a multiple New York Times Bestselling co-author, and a former Senior Writer at People Magazine.
For more, be sure to visit Mark's website, www.markdagostino.com; and Mark's Author Page on Facebook (search @MarkDagostino.Author)

Chip Gaines is the co-owner and co-founder of Magnolia and a New York Times bestselling author of The Magnolia Story, Capital Gaines: Smart Things I Learned Doing Stupid Stuff, and No Pain, No Gaines. He is constantly reinventing the wheel on what we can achieve together and is always eager to give back to individuals and communities.
Born in Albuquerque and raised in Dallas, Chip later graduated from Baylor University’s Hankamer School of Business with a marketing degree. An entrepreneur by nature, Chip has started a number of small businesses and has remodeled hundreds of homes in the Waco area.
But more than any good adventure or hard-working demo day, Chip loves an early morning on the farm and a slow day spent with Jo and their five kids.
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Learn more how customers reviews work on AmazonReviewed in the United States on October 19, 2016
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“The Magnolia Story” has held first position in the business category on the “New York Times” best seller list for several months. While some may question how the book fits into the business category, in actuality, few books profile start-up family businesses, let alone one where the decision makers are married to one another.
The somewhat short book tells “The Magnolia Story” story with dual narration. Joanna’s accounts of their journey are nicely accompanied by Chip’s humorous clarifications (or embellishments) of the same events. We hear about each of their lives growing up in Texas before they meet in Waco, Texas.
Chip Gaines has all the makings of a serial entrepreneur. Since childhood he has run countless enterprises based on unmet market needs and his relentless tenacity. In fact Chip proves to get itchy any time things become too normal. He meets up with Joanna who is his polar opposite – introverted and risk adverse. Organized Joanna is put off when laid back Chip shows up late 90 minutes for their first date. Somehow the date goes well and they both quickly realize that there is a strong mutual attraction in their opposing personalities.
Chip has been fixing up and selling older homes Waco for several years, well before the term “flipping” became popular. Joanna grew up in an entrepreneurial family and dreams of “someday” opening a gift and home accessory store. She is hesitant to make her move, but Chip’s gung ho-the future is now attitude convinces Joanna to barrel ahead and open the store, which becomes an overnight success.
Joanna finds that her style sense works well for selling the homes that Chip has rehabbed and wants to sell. They move into homes that they fix up. At one point Joanna is content in her dream home only to learn that Chip has sold it and bought the family another.
Most businesses never make it out of the “mom and pop” transitioning into what is considered a “second stage” company that creates jobs and economic activity for its community. The Gaines eventually make this transition but not without growing pains.
For years the Gaines fund their next project with the profit from the previous one. They slowly increase the scale of their business and build up their line of credit with their bank. When the Great Recession of 2008-09 finally hits their part of Texas, the bank reduces the line and the company struggles. This adversity forces Chip and Joanna to pull things together using a blend of faith, strategy, and strong communication to make their business survive.
Despite its autobiography based narrative, “The Magnolia Story” provides useful lessons for business owners. If you don’t own a business, the Gaines’ story stands on its own recounting how Chip and Joanna learned how to work effectively together. It takes time for them to recognize and appreciate the differences in their personalities. Instead of these differences being a source of friction, their complementing skills form a very successful company.
“The Magnolia Story” focuses more on how the Gaines built their business before their HGTV TV show “Fixer Upper” came to fruition. In the end readers will realize that the Gaines have learned to live their dreams and balance what is important to their family.
Up until a few months ago, I hadn't ever heard of Chip and Joanna Gaines, mostly because I don't have a lot of time to watch TV and also, because anytime the TV is on, we are watching a kids' show. A friend of mine told me about this book and I was interested because she raved about it and it kept showing up as a recommendation. Finally, I caved and I ended up enjoying The Magnolia Story more than I thought I would!
Chip and Joanna Gaines are a husband and wife team who specialize in fixing up old houses and making them beautiful again through Chip's construction knowledge and Joanna's design tastes. They are based in Waco, Texas and have their own show called Fixer Upper, which airs on HGTV.
"Go and find what it is that inspires you, go and find what it is that you love, and go do that until it hurts."
The Magnolia Story tells the story of how they got started, their lives from even before they met, and how the two of them grow closer the more time they spend together. Chip and Joanna Gaines are the authors and most of the story is told from Joanna's point of view but Chip also adds quite a bit to the book (you'll be able to tell who wrote what based on the font). I don't want to spoil the story for anyone because I, personally, loved starting this without knowing much about it but I would like to say this. Chip and Joanna Gaines are two down-to-earth people who never imagined that doing what they loved would get them this far. They love and believe in each other and Joanna talks about her faith. There are several instances where Joanna references God and talks about her faith, which are sprinkled throughout the story.
I loved reading this book and, while it talks about their lives, it also contains important messages about doing what you love and never giving up so it's inspirational in that aspect as well. Chip and Joanna have a good sense of humor and it was fun to see that shown through the writing. Reading this book makes me want to take a trip to Texas and start watching their show! I purchased the Kindle version which contains an extra chapter of questions and answers as well as lots of pictures that I loved to see. I have a Kindle Paperwhite and was able to view the pictures just fine. I loved reading this book and highly recommend it to anyone who is interested in it. It is truly inspiring!
Top reviews from other countries
This confirms that the couple we see on screen is the same as reality. This is a straightforward book to read. You feel like you want to be friends with them and be involved with their lives and family.
Reading through this feels like curling up with a snuggling, cosy blanket and a good hot chocolate. It’s well written in a conversational tone, making it like being told a story by friends. This is sometimes funny, sometimes sad, but consistently remarkable, genuine and inspiring.
It’s conversational style is very easy to take in. Yet the content is a real page-turner.
You get the same feel-good fuzzies as watching their television show.
Well worth the money, because I will certainly be reading this one, over and over again.

















