Maidenform Women's Custom Lift Tailored Satin Demi Bra

4.2 out of 5 stars 637 customer reviews
| 10 answered questions

Price: $15.98 - $45.00 & FREE Returns on some sizes and colors. Details
Sale: Lower price available on select options
As expected (81%)
81% of customers say this fits as expected.
Too small
84
Somewhat small
133
Fits as expected
1,374
Somewhat large
71
Too large
21
Is this feature helpful?
Thank you for your feedback.
I will continue to buy these bras; they are comfortable, fit beautifully, and are super flattering.
I'm a 32B (and always have been at that other store) and this one fits exactly the same as their "very sexy" line.
It's also very cute and fits as expected.
Leave a comment (optional)
Select Size Chart
Black
  • 80% Nylon/20% Spandex
  • Imported
  • Hook and Loop closure
  • Hand Wash
  • Contouring demi bra with seamless uplift, shaping, and underwire support
  • Sparkling rhinestones at center
  • Fleece-lined wings
Show more

Bra Guide

Complete the Set

  • Maidenform
    $3.24 - $32.00
  • Maidenform
    $3.76 - $92.40
  • Maidenform
    $13.23 - $40.00
  • Flexees
    $18.70 - $36.44
To buy, select Size

$15.98 - $45.00 & FREE Returns on some sizes and colors. Details

Special Offers and Product Promotions

Buy from NY Lingerie:
  • Save $5.00 on every 5 Qualifying Items you purchase offered by NY Lingerie. Enter code X9LM8RWK at checkout. Here's how (restrictions apply)
Buy from BHFO:
  • Save 20% on each participating item when you spend $50.00 or more on Qualifying items offered by BHFO. Enter code MQ2VBV9D at checkout. Here's how (restrictions apply)

Product Description

This lustrous microfiber satin bra features cup sizes that are uniquely designed with the right amount of lift. As the cup size increases, the padding decreases to give you a natural look. Straps are set wide for a sexy, open neckline

With Maidenform's Custom Satin Demi, each cup size is uniquely designed with a light lift pad that shapes the bust for a customized lift & shaping. The lustrous fabrication is soft to the touch and lies flat under clothes, creating a seamless appearance on the body. Satin sheen and subtle crystal accents on the front make this Maidenform push-up demi a shining favorite.

  • Product Dimensions: 13 x 8 x 1 inches
  • Shipping Weight: 2.7 ounces (View shipping rates and policies)
  • ASIN: B001J6OMR6
  • Item model number: 9729
  • Date first available at Amazon.com: March 15, 2005
  • Domestic Shipping: This item is also available for shipping to select countries outside the U.S.
  • International Shipping: This item is not eligible for international shipping. Learn More
  • Amazon Best Sellers Rank: #1,240 in Clothing (See Top 100 in Clothing)
    • Average Customer Review:
      4.2 out of 5 stars 637 customer reviews
    Would you like to give feedback on images?

    Visit Amazon's Maidenform Store

    See our full selection, shop by category, discover related brands, and more. Amazon's Maidenform Store.

    Customer Questions & Answers

    Customer Reviews

    Top Customer Reviews

    Verified Purchase
    I am tall and wide shouldered, but have a small bust. Most A cup bras have the cups too close together and don't fit me well. This bra is a perfect fit! There is a little padding for shape/support, but not so much padding that I feel fake or have more padding than breast :) The inside of the back strap has a cotton lining, which is extremely soft and comfortable. I tried one, then purchased three more and the size/fit is consistent, which is great! Many times I like a type of undergarment, but when I buy multiples, they never fit like the first one. Highly recommend!
    Comment 58 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
    Thank you for your feedback.
    Sorry, we failed to record your vote. Please try again
    Report abuse
    Size: 32CColor: Latte Lift Verified Purchase
    So originally, I wasn't sure about this bra. When I opened the package, the padding didn't look like much. I'm a bit spoiled by VS bras and their UBER padding. Nonetheless, I tried it on and oh my god. First of all, my boobs look fantastic. More fantastic than they ever did in a VS bra. Second of all, it feels so freaking comfortable. It doesn't feel like I'm even wearing a bra. It feels like my boobs just magically stay up as if held by little clouds. This is a very fitted bra, so make sure that your measurements are 100% correct. Otherwise, welcome to boob heaven.
    2 Comments 58 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
    Thank you for your feedback.
    Sorry, we failed to record your vote. Please try again
    Report abuse
    I wear a D and with a bra size that big you, most of the time, get stuck with being uncomfortable. I stumbled across this bra one day && decided to try it. I LOVE it. Its so comfortable && my boyfriend thinks its very sexy. I can wear it at just about an occasion && not be rubbed wrong or wanting to rip it off. I like the custom lift part alot, it really rounds everything out beautifully. I am just all around pleased with these bras. I plan to buy one in every color :)
    Comment 44 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
    Thank you for your feedback.
    Sorry, we failed to record your vote. Please try again
    Report abuse
    Size: 38DColor: Black Verified Purchase
    Excellent bra and perfect fit. Looks beautiful on. It will become one of my favorite bra
    1 Comment 39 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
    Thank you for your feedback.
    Sorry, we failed to record your vote. Please try again
    Report abuse
    By panda06 on November 6, 2009
    Size: 32DColor: Black
    It is difficult to find 32D, and this is a great bra that is true to size. Excellent support and shaping.
    Comment 26 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
    Thank you for your feedback.
    Sorry, we failed to record your vote. Please try again
    Report abuse
    The tag on this bra says, "perfect for DD," so I had high hopes that I'd finally found a great t-shirt bra that didn't increase my bust size to the point I looked like I was carrying two watermelons. I am tall, lean, broad-shouldered and wear a 34DD. (no implants - they're real) I have a terrible time finding good bras designed for an athletic build with a smaller band size but a natural DD cup size.

    Regrettably, I was disappointed with this bra. I like the look and feel of it, but the thin elastic straps do not provide much lift - or bounce control. I jiggled so much when I walked that I felt like Jessica Rabbit!

    The super comfy...but way too stretchy band only has a 2-hook closure and doesn't provide enough support, either. Most women learn that once they increase beyond a C or D cup and get beyond their 30s, it's generally best to go with non-stretch straps and band - and always look for a band with a 3-hook closure.

    This is a great bra, but not for someone who has heavy breasts and needs strap lift in addition to the pad lift in the bottom of the cup. This bra is more suitable for an A through C or D cup -- definitely not for a DD. (Unless the DD is below age 35.)
    Comment 30 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
    Thank you for your feedback.
    Sorry, we failed to record your vote. Please try again
    Report abuse
    Size: 32BColor: Latte Lift Verified Purchase
    I've been using that other brand (found in malls everywhere) for years and their gradual decline in quality had me looking elsewhere. I hit the jackpot with this bra. The band around is covered on the inside with a soft fabric all the way to the hooks in the back. The fit for me is perfect. I'm a 32B (and always have been at that other store) and this one fits exactly the same as their "very sexy" line. I feel this bra was made to make ME happy instead of filling someone's pockets with money.
    1 Comment 23 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
    Thank you for your feedback.
    Sorry, we failed to record your vote. Please try again
    Report abuse
    Size: 38CColor: Grape Sorbet Verified Purchase
    After having two kids my boobs have been left with less than stellar form lol. It's so hard for me to find a 38 C that adds form without causing them to spill over. Until the Maidenform Custom Lift Tailored Satin Demi! Love this bra sooo much; it's amazing! Instead of a saggy 31yr old mother of two, I feel like a 21yr old with no kids. LOL thanks Maidenform!!!
    Comment 21 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
    Thank you for your feedback.
    Sorry, we failed to record your vote. Please try again
    Report abuse

    Most Recent Customer Reviews