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Mail Superiority: How to Run a Profitable Annual Direct Mail Fundraising Program Paperback – July 1, 2008
The Amazon Book Review
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Top Customer Reviews
Donor motivation, mail metrics, tracking and testing, etc.
Although some of these areas can be complex, this book helps make them very understandable.
Good as a read and as a reference.
Good for introduction, but also valuable reminder/new idea source for experienced fundraisers.
Mail Superiority gives both theory and examples of how to implement.
It also includes glossary and a good index.
On question; however. Mail Superiority? Love the title, but Male Superiority came to mind . . . thought that was clever, though I have no reason to suspect it was intentional. Good for a grin and certainly points to my age and the generation of my peers.
Thank you Alan Sharpe! I ALWAYS look at your emails and have ordered numerous publications. This, I will continue to do!
I wholeheartedly recommend Mail Superiority as an excellent tool for giving direction to your fund raising direct mail campaigns. The methods have worked very well for our agency.
Instead of a mailing house to do the folding, stuffing, etc. volunteers, especially volunteers who cannot do other things, reduce the costs and increases the loyalty and participation in a grassroots organization. This is where Kim Klein's book Fundraising for Social Change shines. She doesn't discount what the "little engine" can do.
Most Recent Customer Reviews
Great book. Plenty of details. Should be required reading for all non-profits. Alan Sharpe has terrific ideas and gives you the well-founded reasonings behind them. Study this. Read morePublished 3 months ago by L. Alderson
This book provides clear and concise information to help anyone who raises funds through direct mail. Read morePublished on November 9, 2012 by Mark L Dreistadt
Mail Superiority is an easy-to-read introduction to direct mail. As a new fundraiser I heartily recommend it as I learned a lot and expect to refer to this book often.Published on October 19, 2011 by rocstar
I really enjoyed the book. This is the right book to learn about direct mailing. I have downloaded and tried out pretty much all of the bulk html direct books, and I personaly... Read morePublished on July 23, 2009 by Erica Smith