Enter your mobile number below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
Getting the download link through email is temporarily not available. Please check back later.

  • Apple
  • Android
  • Windows Phone
  • Android

To get the free app, enter your mobile phone number.

Have one to sell? Sell on Amazon
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See all 2 images

Mail Superiority: How to Run a Profitable Annual Direct Mail Fundraising Program Paperback – July 1, 2008

4.9 out of 5 stars 16 customer reviews

See all formats and editions Hide other formats and editions
Price
New from Used from
Paperback
"Please retry"
$163.82 $36.94

The Amazon Book Review
The Amazon Book Review
Author interviews, book reviews, editors picks, and more. Read it now
click to open popover

Editorial Reviews

About the Author

Alan Sharpe is a direct mail fundraising copywriter, consultant and coach, and author of Breakthrough Fundraising Letters. He helps non-profit organizations worldwide to raise funds, build relationships and retain loyal donors using cost-effective, compelling, creative fundraising letters. He also publishes Direct Mail Fundraising Today, the only weekly email newsletter that covers nothing but the art and science of raising money through the mail.
NO_CONTENT_IN_FEATURE

New York Times best sellers
Browse the New York Times best sellers in popular categories like Fiction, Nonfiction, Picture Books and more. See more

Product Details

  • Paperback: 271 pages
  • Publisher: Andrew Spencer Publishing; 1st edition (July 1, 2008)
  • Language: English
  • ISBN-10: 0978405366
  • ISBN-13: 978-0978405366
  • Product Dimensions: 8.6 x 5.7 x 0.8 inches
  • Shipping Weight: 12 ounces
  • Average Customer Review: 4.9 out of 5 stars  See all reviews (16 customer reviews)
  • Amazon Best Sellers Rank: #4,421,125 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

Format: Paperback
Readable, doable. Alan Sharpe's Mail Superiority is a great book that covers the bases well:
Donor motivation, mail metrics, tracking and testing, etc.
Although some of these areas can be complex, this book helps make them very understandable.
Good as a read and as a reference.
Good for introduction, but also valuable reminder/new idea source for experienced fundraisers.
Mail Superiority gives both theory and examples of how to implement.
It also includes glossary and a good index.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Paperback
Alan Sharpe's book has given us many new insights into the process of working with donors (members). Our organization is members only. By following the program presented in the book, we are able to communicate effectively our needs to the members and have them want to donate. Alan appears to have covered every detail. It works!
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Paperback
Alan Sharpe's Mail Superiority: How to Run a Profitable Annual Direct Mail Fundraising Program is one of the most comprehensive DM books I have read. Whether you are a seasoned fundraiser looking to sharpen your skills or you are new to the sector and direct mail, this book has something for everyone. I often go to Alan Sharpe's books and articles for inspiration and this book does not down. Highly recommend.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Paperback
I am one of the MANY fundraisiers who wear multiple hats, so I need a means of refocusing that doesn't waste my time AND gives me quick, direct insight into next projects. Mail Superiority is my direct mail bible! Even with all the e-communications available, direct mail is critical to our ongoing sustainability. It's the base, fundamental layer of all donor cultivation and development. The book is full of sticky notes where I have identified the most useful information for my purposes. I reference it every single time I am working on annual appeals.

On question; however. Mail Superiority? Love the title, but Male Superiority came to mind . . . thought that was clever, though I have no reason to suspect it was intentional. Good for a grin and certainly points to my age and the generation of my peers.

Thank you Alan Sharpe! I ALWAYS look at your emails and have ordered numerous publications. This, I will continue to do!

Gail Wright
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Paperback
Two years ago I attended a workshop in which Alan Sharpe presented many of the concepts which he expanded upon in Mail Superiority. We immediately tried many of his recommended methods, especially as related to frequency, purposes, and size of mailings. The new strategies and actions were exceptionally profitable. Upon receiving and studying Mail Superiority, I understood these successful methods better. What I most appreciate are the pragmatic aspects of his guidance in the text. He tells you what will work, what might work, and what will not work. This allows us to integrate the concepts presented with methods that best fit our specific situation.
I wholeheartedly recommend Mail Superiority as an excellent tool for giving direction to your fund raising direct mail campaigns. The methods have worked very well for our agency.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Paperback
This book has some great ideas. Unfortunately, the author discounts the benefits of direct mail for grassroots organizations and discounts ways that grassroots organizations can use direct mail to increase their membership and donations. "Direct mail is a programme" is a concept that can be used by any organization. The yearly planning will benefit any organization. The inclusion of newsletters as part of the program is excellent.

Instead of a mailing house to do the folding, stuffing, etc. volunteers, especially volunteers who cannot do other things, reduce the costs and increases the loyalty and participation in a grassroots organization. This is where Kim Klein's book Fundraising for Social Change shines. She doesn't discount what the "little engine" can do.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Paperback
Mail Superiority: How to Run a Profitable Annual Direct Mail Fundraising Program is a very comprehensive "Hot To" book. I very much enjoyed reading the book and was impressed by how comprehensivly all facets of Direct Mail fundraising are addressed. It is also well organized and will be a valuable reference for me in the future.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Paperback
I have many years of experience in fundraising at this point, and am also on the board of our local chapter of AFP, and still have so much to learn about direct mail fundraising. Alan Sharpe's book was the exact thing I was looking for at exactly the right time. Sharpe is an excellent writer and provides a great book for veterans or newbies in the field. I've copied many different segments out of this book and hung them on my office wall to remind myself of some of his best and most basic advice. Direct mail will continue to be a large part of my organization's fundraising revenue and "Mail Superiority" is the perfect resource to keep me focused on keeping our program relevant.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse