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Main Street Vegan: Everything You Need to Know to Eat Healthfully and Live Compassionately in the Real World Paperback – April 26, 2012
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"THE VEGAN BIBLE: NEW TESTAMENT . . . Seasoned author of eleven books, [Moran's] writing is a true extension of herself: witty, fun, smart, charming, beautiful . . . Main Street overflows with heart and soul . . . She puts everything into it; anyone veg-curious or already plant-based would benefit from picking up a copy." - VegNews
"The new Main Street Vegan, a plant-based omnibus where spirit meets stomach and magic meets Main Street." - The Huffington Post
About the Author
Cited by VegNews among the Top 10 Contemporary Vegetarian Authors, Victoria appeared twice on Oprah and she's one of the celebrity coaches for the PCRM 21-Day Vegan Kickstart. Her articles have appeared in Yoga Journal, Mothering, Natural Health, Woman's Day, VegNews, and Vegetarian Times. Her work has been noted in USA Today, the Chicago Tribune, the Washington Post, Self, Elle, Glamour, Allure, and O, the Oprah Magazine. She and her daughter and co-writer, Adair Moran, host the Main Street Vegan radio show/podcast weekly on Unity.Fm. Follow her on Twitter @Victoria_Moran.
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A long time meat-eater, wishing I could "someday" go vegan but not knowing how I could ever give up my meat-eating lifestyle, I cried with relief at the introduction, which seemed to be written just for me. A third of the way into the book, eating meat just seemed ridiculous. Twenty pages later, I knew I could do this "one day at a time", and several pages later I was planning my first all-vegan shopping list.
26 meat-free days later, this beginner is thrilled at the non-judgmental, enthusiastic and knowledgeable guidance Victoria Moran has provided with her gem of a book, Main Street Vegan.
I also love the recipes at the end of each chapter. I haven't tried any yet but I intend to once I finish the book. This book is super informative about how to switch to a vegan diet and get all your vitamins and nutrients so your not sitting around starving wondering what to eat. There is a whole new world out there being a vegan. I love every second of being vegan and this book is an absolute must have for anyone thinking of going vegan or is curious about it.
I became a vegan in January, and was finding it difficult to eat healthfully. So many vegan cookbooks and websites promote a superficially healthy alternative to the Standard American Diet, still incorporating a high-fat, high-sodium, highly processed (soy products) eating style, promoting vegan cookies as somehow better than any other homemade sweet simply because they didn't use animal products. I really couldn't find solutions for myself among the overweight, unhealthy vegan authors and chefs.
I was already aware of the cruelties inherent in the American factory farming system, so reading here about these horrors wasn't new to me, but I think everyone needs to be made aware of the way their food arrives on their plate. Ms Moran does an admirable job of educating the reader on the why's and how's of our American way of eating, the nutritional downfalls, health consequences, individual responsibility to choose wisely, includes a recipe at the end of each chapter so we can try out some of these alternatives to the SAD. She covers so many bases - peer pressure, advertising, ego, acceptance, education, misinformation, joy. A great resource that leads to more great resources.