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Maintaining and Evolving Successful Commercial Web Sites: Managing Change, Content, Customer Relationships, and Site Measurement (The Morgan Kaufmann Series in Data Management Systems) 1st Edition

5.0 out of 5 stars 2 customer reviews
ISBN-13: 978-1558608306
ISBN-10: 1558608303
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Editorial Reviews

Review

"If you run a Web site, own a Web site, or are merely responsible for the success of a Web site, this is the book you need. Big picture philosophy and detailed practicality make Maintaining and Evolving Successful Commercial Web Sites the appropriate practicum for progressive Web professionals."
―Jim Sterne, Author, Speaker, Consultant, Target Marketing of Santa Barbara

"Ashley Friedlein takes four very complex but important subjects and boils them down for you to their essentials. With an abundance of practical examples and a strong feeling for what common sense dictates, he leads you to the heart of what it takes to keep a big site running and improving."
―Bob Boiko, Author, The Content Management Bible (Hungry Minds, Inc.) and President, Metatorial Services Inc.

"Ashley Friedlein makes a much-needed contribution to the (often neglected) area of Web site management. Using clear language and straightforward case studies, Friedlein masterfully tackles the 'post-launch' phase of Web development. This book will be sought after by all Web site managers."
―Hurol Inan, Author, Measuring the Success of Your Website (Longman) and Consultant

Book Description

A bestselling author shows how to take Web sites to the next level.
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Product Details

  • Series: The Morgan Kaufmann Series in Data Management Systems
  • Paperback: 442 pages
  • Publisher: Morgan Kaufmann; 1 edition (December 24, 2002)
  • Language: English
  • ISBN-10: 1558608303
  • ISBN-13: 978-1558608306
  • Product Dimensions: 7.2 x 1 x 9.4 inches
  • Shipping Weight: 1.6 pounds (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Best Sellers Rank: #3,592,519 in Books (See Top 100 in Books)

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By Mike Tarrani HALL OF FAMETOP 50 REVIEWER on June 20, 2004
Format: Paperback
This is the second book I've read by Mr. Friedlein that shows his extensive experience and ability to clearly impart realistic advice (his other book is "Web Project Management: Delivering Successful Commercial Web Sites", ISBN 1558606785).
What sets this book apart from others is the way he focuses on two critical aspects of web site maintenance, (1) change management, and (2) content management. Whereas there are a number of books that address content management, this is the first I've read that goes into detail about change management. Many books mix the two, and fail to emphasize the criticality of change management on site reliability and availability. These two parts of the book alone warrant reading it.
There are two additional parts of the book that provide unique insights into critical success factors of web site management and evolution, which are customer relationship management, and site measurement. Whereas the first two parts deal with behind-the-scenes maintenance, these deal with business aspects, which do need to continuously evolve if a commercial site is to provide revenue in a highly competitive environment.
The part on customer relationship management starts with a primer on CRM to assure that readers understand a much-hyped topic. It then goes into how to achieve success factors by addressing understanding your users, personalization, community building, and customer service.
Site measurement, the final part of the book, is also detailed and filled with advice. Topics include: an overview titled, "Promises and Challenges of Web Site Measurement" and chapters on evolution of E-intelligence, measurement approaches and techniques, and reporting and analysis.
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Format: Paperback
Ashley Friedlein guide is a must-read for anybody managing a website or looking to start one up. It is a detailed exposition which explores concepts such as Change Management in a lucid and informative manner. Highly recommended.
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