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Make 'Em Laugh & Take Their Money: A Few Thoughts On Using Humor As A Speaker or Writer or Sales Professional For Purposes of Persuasion Paperback – April 27, 2010

4.2 out of 5 stars 18 customer reviews

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Editorial Reviews

Book Description

People buy more and buy more happily when in good humor. Understanding humor and being able to effectively use it for your sales and persuasion purposes is a powerful advantage--for any speaker, salesman or writer."
Drawn from 30 years' experience as a popular professional speaker, author of 13 books, columnist and advertising copywriter, Dan Kennedy looks at humor as an instrument of persuasion and influence. Anyone--amateur--or pro--who must stand and deliver speeches, seminars, group sales presentations, serve as toastmaster, or write advertisements, sales letters or newsletters will find fodder here, to be faster on their feet, more confident and adept at being funny with a purpose. The book contains thoughtful insight but also simple shortcuts. Reading it, you'll get a better appreciation for the humor around you and humor professionals who entertain you, and you’ll exit stage left with humor strategies and tricks you can use. Even if you're not all that funny. Note: this book contains adult material and may not be suitable for minors. Or for the easily offended.

From the author. . .
"I first titled this book "Mugging for Fun and Profit," but then thought better of it. Reminds me of Napoleon Hill being threatened by his publisher with the title 'Use Your Noodle To Get The Boodle,' which Hill transformed to 'Think And Grow Rich.' Overnight. The power of a deadline and desperation. And one of the all-time bestselling books on the subject of success the result. Anyway, unless you are just doing to hit 'em over the head and drag them out into the desert to empty their pockets, I’d suggest, you need to know how to make 'em laugh.
 

About the Author

Dan S. Kennedy is a multi-millionaire, serial entrepreneur now directly influencing more than 1 million business owners annually as an advisor and business coach.  Widely celebrated as "the millionaire-maker" with a long track record of taking entrepreneurs to seven-figure incomes and to multi-millionaire wealth, his deliberately provocative, blunt, "No B.S." approach has earned him the title as  the "Professor of Harsh Reality." 

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Product Details

  • Paperback: 264 pages
  • Publisher: Glazer Kennedy Pub (April 27, 2010)
  • Language: English
  • ISBN-10: 098237934X
  • ISBN-13: 978-0982379349
  • Product Dimensions: 5.6 x 0.7 x 8.6 inches
  • Shipping Weight: 12 ounces (View shipping rates and policies)
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (18 customer reviews)
  • Amazon Best Sellers Rank: #598,742 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

Format: Paperback Verified Purchase
I've seen Dan Kennedy speak many times. I never thought of him as funny, but I have thought of him as very bright and "witty". I'm surprised that this is the first review. This book is really well written, and Kennedy has mastered the art of showing how to get value out of everything he writes.

This book is realy an encyclopedia of all the different types of humor that are used in speaking from the platform. Dan explains how to use each of them so you don't irritate the entire crowd.
Dan gives the reasons you should want to make the audience laugh, and why it helps when you are selling.

He covers using self depricating humor to make the audience identify with you...but not look like a fool.

Dan talks about the many different ways to "Cheat", that is; get a laugh without being funny yourself. For most of us, this material alone is worth the price of the book.

Dan covers they different types of stories that are humorous, and how to structure them. He tells about several of his stories, and how he put them together to help pull the audience along ...toward buying.

Kennedy uses lots of example of different types of humor to control the audience. He uses examples from talk show hosts, comedians, and humorous speakers.
He gives reasons to know your audience ahead of your getting up to speak, and why you should listen to the speaker before you.

If you are looking for a funny book about speaking...this isn't it. I didn't laugh out loud once while reading. I was too busy taking notes and using a yellow highlighter.

By the way, he swears several times in the book. So, if you are seven years old, and want to be a comedian, this book isn't for you. But if you are an adult speaker, and want to know a proven way to engage the audience...this is THE book.
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Format: Paperback
Let me first qualify my comments...I am a Dan fan, and have invested a lot of money with him over the years. He is without a doubt, the most brilliant marketing mind alive, and beyond most of those who are not. And even though my book is on this same list right now, I have no problem suggesting people buy his. I have given over 1200 training workshops and programs and consider myself pretty funny, since you need to in order to engage the audience. But I was blown away by the quantity and quality of new ideas I got out of this book to immediately make my programs even better. And even if you are not a professional speaker, you will get ideas you will use with friends, in your golf foursome, elevators...wherever you hang out, to be funnier, more charismatic, likable, and probably better-looking. I have attended humor workshops that cost hundreds of dollars that did not come close to the content in this book. Quit reading this and just buy it.
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Yet another great book from Dan Kennedy. As security consultant and sales professional like to bring dumb criminal's story's to the table keeping the atmosphere light is one of the best ways to break down buying barriers. This book gives you the do's and don'ts and lists of people have made them work. And a few that have fallen flat on their faces by getting it so, wrong. If your sales or marketing presentation is a little flat or you just want to be better this is a must read. Take the advice than look at your own story. Now bring a little of yourself and have some fun with your customers GKIC style.
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In addition to containing some funny material you can swipe, this book contains how to deliver your humor...timing, voice, propriety, etc.
Dan Kennedy is the master of NO BS books, that while containing a heavy dose of self-promotion, also contain to-the-point writing. Lots of authors fill in space with fluff and long prose. Not Dan.
I have many Dan Kennedy books, and this is not his best, but if you follow the Dan Kennedy systems of success, you know that making successful presentation are key, whether they are large public speaking engagements, small group consultations, or one on one selling. This book focuses on that part of your presentation that sets the tone. Humor is disarming. Master it and you will increase your success.
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I am the founder of Humor Masters (www.HumorMasters.com) a speciality Toastmasters club of using Humor in public speaking. There are many books on humor as a comedian but few that focus on humor as a public speaker.
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One of Dan Kennedy's most recent and least-hyped books -- which is too bad, as it offers some high-level thinking about crafting effective speeches and presentations, while also providing some great resources for further close study. Kennedy has relied on this aspect of sales more than most people realize. Building rapport is a critical sales skill, and humor can be a very effective tool for achieving that end. Likewise, the wrong kind of humor can ruin a promising client relationship before it starts.

Grael Norton, Senior Faculty, AuthorsAcademy.com
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Format: Paperback
Many practical tips for improving your rapport with audience, even for folks with minimal humor, ...like MBA me that is accused of being too fact based.
Didn't love his constant reference to see a story in another one of his books that I didn't have but he sells, but hey, he's a good marketer.
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