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Make 'Em Laugh & Take Their Money: A Few Thoughts On Using Humor As A Speaker or Writer or Sales Professional For Purposes of Persuasion Paperback – April 27, 2010
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People buy more and buy more happily when in good humor. Understanding humor and being able to effectively use it for your sales and persuasion purposes is a powerful advantage--for any speaker, salesman or writer."
Drawn from 30 years' experience as a popular professional speaker, author of 13 books, columnist and advertising copywriter, Dan Kennedy looks at humor as an instrument of persuasion and influence. Anyone--amateur--or pro--who must stand and deliver speeches, seminars, group sales presentations, serve as toastmaster, or write advertisements, sales letters or newsletters will find fodder here, to be faster on their feet, more confident and adept at being funny with a purpose. The book contains thoughtful insight but also simple shortcuts. Reading it, you'll get a better appreciation for the humor around you and humor professionals who entertain you, and you’ll exit stage left with humor strategies and tricks you can use. Even if you're not all that funny. Note: this book contains adult material and may not be suitable for minors. Or for the easily offended.
From the author. . .
"I first titled this book "Mugging for Fun and Profit," but then thought better of it. Reminds me of Napoleon Hill being threatened by his publisher with the title 'Use Your Noodle To Get The Boodle,' which Hill transformed to 'Think And Grow Rich.' Overnight. The power of a deadline and desperation. And one of the all-time bestselling books on the subject of success the result. Anyway, unless you are just doing to hit 'em over the head and drag them out into the desert to empty their pockets, I’d suggest, you need to know how to make 'em laugh.
About the Author
Dan S. Kennedy is a multi-millionaire, serial entrepreneur now directly influencing more than 1 million business owners annually as an advisor and business coach. Widely celebrated as "the millionaire-maker" with a long track record of taking entrepreneurs to seven-figure incomes and to multi-millionaire wealth, his deliberately provocative, blunt, "No B.S." approach has earned him the title as the "Professor of Harsh Reality."
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Grael Norton, Senior Faculty, AuthorsAcademy.com
My theory in business: there are two bottom lines. One is the profit, the other is enjoying the journey. One without the other brings a dismal work life which then impacts other relationships. This book will teach you how to get to both profit and joyfulness.
If you wish to extend your search for laughter to bringing up kids, dealing with dogs or drought, caring for husbands who watch re-runs of last night's highlights of every sport in the universe and anything else that is part of an active family life you can find that in the older first survival book at Amazon[[ASIN:0595174256 Still Hanging In There: Confessions of a Totaled Woman.
For the more mature and hot women who have survived so much more in a fully lived life, information for the newest humorous endurance book STRETCH MARKS: Ageless Wisdom for SEXY OLD BABES due out next year can be viewed at [...]
If you need advice that does not require a serious answer write to me at [...]
Till then here is what I want you to do and remember "Nagging" is my life". Oh stop grimacing. Remember, Plato was a Nag, too! Enjoy Mr. Kennedy's book and see how quickly your life improves. Just Do It!
Founder, International Humor & Healing Institute
As a long time Dan Kennedy student, this book has given me insight into how he crafts his messages and presentations while showing me how to do the same to improve the effectiveness of my own communications with customers, clients and employees.
A definite must-read for all business owners.