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Make 'Em Laugh & Take Their Money: A Few Thoughts On Using Humor As A Speaker or Writer or Sales Professional For Purposes of Persuasion Paperback – April 27, 2010
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People buy more and buy more happily when in good humor. Understanding humor and being able to effectively use it for your sales and persuasion purposes is a powerful advantage--for any speaker, salesman or writer."
Drawn from 30 years' experience as a popular professional speaker, author of 13 books, columnist and advertising copywriter, Dan Kennedy looks at humor as an instrument of persuasion and influence. Anyone--amateur--or pro--who must stand and deliver speeches, seminars, group sales presentations, serve as toastmaster, or write advertisements, sales letters or newsletters will find fodder here, to be faster on their feet, more confident and adept at being funny with a purpose. The book contains thoughtful insight but also simple shortcuts. Reading it, you'll get a better appreciation for the humor around you and humor professionals who entertain you, and you’ll exit stage left with humor strategies and tricks you can use. Even if you're not all that funny. Note: this book contains adult material and may not be suitable for minors. Or for the easily offended.
From the author. . .
"I first titled this book "Mugging for Fun and Profit," but then thought better of it. Reminds me of Napoleon Hill being threatened by his publisher with the title 'Use Your Noodle To Get The Boodle,' which Hill transformed to 'Think And Grow Rich.' Overnight. The power of a deadline and desperation. And one of the all-time bestselling books on the subject of success the result. Anyway, unless you are just doing to hit 'em over the head and drag them out into the desert to empty their pockets, I’d suggest, you need to know how to make 'em laugh.
About the Author
Dan S. Kennedy is a multi-millionaire, serial entrepreneur now directly influencing more than 1 million business owners annually as an advisor and business coach. Widely celebrated as "the millionaire-maker" with a long track record of taking entrepreneurs to seven-figure incomes and to multi-millionaire wealth, his deliberately provocative, blunt, "No B.S." approach has earned him the title as the "Professor of Harsh Reality."
Top Customer Reviews
This book is realy an encyclopedia of all the different types of humor that are used in speaking from the platform. Dan explains how to use each of them so you don't irritate the entire crowd.
Dan gives the reasons you should want to make the audience laugh, and why it helps when you are selling.
He covers using self depricating humor to make the audience identify with you...but not look like a fool.
Dan talks about the many different ways to "Cheat", that is; get a laugh without being funny yourself. For most of us, this material alone is worth the price of the book.
Dan covers they different types of stories that are humorous, and how to structure them. He tells about several of his stories, and how he put them together to help pull the audience along ...toward buying.
Kennedy uses lots of example of different types of humor to control the audience. He uses examples from talk show hosts, comedians, and humorous speakers.
He gives reasons to know your audience ahead of your getting up to speak, and why you should listen to the speaker before you.
If you are looking for a funny book about speaking...this isn't it. I didn't laugh out loud once while reading. I was too busy taking notes and using a yellow highlighter.
By the way, he swears several times in the book. So, if you are seven years old, and want to be a comedian, this book isn't for you. But if you are an adult speaker, and want to know a proven way to engage the audience...this is THE book.
Dan Kennedy is the master of NO BS books, that while containing a heavy dose of self-promotion, also contain to-the-point writing. Lots of authors fill in space with fluff and long prose. Not Dan.
I have many Dan Kennedy books, and this is not his best, but if you follow the Dan Kennedy systems of success, you know that making successful presentation are key, whether they are large public speaking engagements, small group consultations, or one on one selling. This book focuses on that part of your presentation that sets the tone. Humor is disarming. Master it and you will increase your success.
Grael Norton, Senior Faculty, AuthorsAcademy.com
Didn't love his constant reference to see a story in another one of his books that I didn't have but he sells, but hey, he's a good marketer.
Most Recent Customer Reviews
Awesome book, gave you a structure of the jokes and how to use it in copy. Love it!!Published 16 months ago by Miguel Jara
Dan, as always, great writer. And of course, I will use his secrets in my business. Thanks Dan & Amazon!
Unlike his other books this book is very short. The whole book is printed "double spaced" like a press release. Read morePublished on January 4, 2011 by InfoJunkie
Since I know that finding a lighter side to most issues is vital to a healthy existence, I enjoyed Dan Kennedy's take on the subject. Read morePublished on September 17, 2010 by Jan Marshall
As always Dan Kennedy tells a compelling story which entertains us but at the same time he gives us lessons in how to apply what he's doing (has done) to our own businesses (or... Read morePublished on June 20, 2010 by Dwight Woods