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How to Make Millions with Your Ideas: An Entrepreneur's Guide Paperback – January 1, 1996
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“If you want to make waves, go to Harvard and get your Ph.D. If you want to make money, get your PhE—rush to your nearest bookstore and get Dan Kennedy’s new book—it’s like a four-year course in entrepreneurship!”—Al Ries, co-founder and chairman, Ries & Ries, author of Marketing Warfare and The 22 Immutable Laws of Marketing
“Dan Kennedy’s smart marketing advice has been of great value to our business. I wish I’d read this book back when we started Joan Rivers Products. It certainly would have made our journey that much easier.”—Joan Rivers
“Dan Kennedy can make dreams come true. You’ll get a million dollars worth of value from this book. A must read for entrepreneurs and CEOs.”—Joseph R. Mancuso, founder of Center for Entrepreneurial Management/The Chief Executive Officers Club, author of How to Write a Winning Business Report
“At our conferences we deal with thousands of inventors, authors, manufacturers, and creative people bringing new products to the marketplace. Every one of them would profit tremendously by reading Dan Kennedy’s book. He describes every option for turning sound ideas into fortunes.”—Helene Blake, National Infomercial Marketing Association
“It took several years of creative persistence to finally bring our product to the marketplace. The challenges and obstacles that confronted us made reading your book that much more meaningful. We only wish it would have been published several years ago. It certainly would have made our task much easier!”—Dr. Harvey N. Silverman and Dr. Robert O. Wolf, developers of Perfect Smile Tooth Whitening System™
“As I went through these pages I saw many things I’m already doing. But I was amazed to discover how many things I’m not doing—but will do now! And the Million Dollar Rolodex at the back of the book is worth ten times the price of the book. You could spend $1,000 and attend the seminar, or buy the book and have the seminar at your fingertips forever. I like that idea!”—Murray Raphel, Raphel Marketing, author of Customerization
About the Author
Dan S. Kennedy made a fortune in direct-mail marketing by doing exactly what he wasn't supposed to. A leading producer of infomercials and video brochures, he is also the author of How to Make Millions With Your Ideas (Plume). He lives in Phoenix, Arizona.
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At roughly 200 pages of material, this book is a potential quick read. But, please don't assume that this is a negative; Mr. Kennedy's book got me thinking about ideas that laid dormant in my mind for quite some time. Although a little dated with regards to technology (the book was written mid-90s, so bear in mind what was happening with the internet). Having said that, I believe this forces the reader to keep on track with ideas and how to bring them to fruition, as opposed to being submitted to the ins/outs of website creation and PPC advertising.
The book is comprised of 13 chapters (chapters 12 and 13 are a summary and "directory", respectively), each related to a certain strategy for developing your idea or selling it to others. Let me say quite clearly, I highly recommend this book for first-time entrepreneurs and the veterans. It covers products, services, common pitfalls to avoid, how to market what you're selling, how to get ideas for new products and even how to "piggyback" off of others. The marketing ideas within this book are almost limitless if you're paying attention.
If you have thought about starting a business, I can't imagine that you could go wrong spending ten (10) bucks and four (4) hours of your time on this one. Make the decision, grab the book, read it, then implement the ideas. I took the author's advice and got the wheels moving as soon as I put the book down this morning.
Josh Kaufman's review said this: "If you read How to Make Millions with Your Ideas and don't come away with a few promising ideas to dramatically improve your profitability or create a new business, you're simply not paying attention." I couldn't agree more.
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The one idea this book had right was to Think Big! It is important to always be thinking bigger and better. I had a friend a while back tell me about a method to increase happiness. She said that even if you are extremely happy about everything in your life, don't think that you are at the pinnacle of your happiness. Try to constantly bring up your happiness scale, so what was the "happiest day of your life" one day, will eventually be "just a regular day."
The morale I took from what she told me was not to settle. There are a lot of areas of life where people notice that they are settling because there are obvious physical signs. However, when you are focusing on your happiness or your entrepreneurial spirit you don't have physical signs of settling. You have to be conscious of everything going on and always lean toward thinking big and pushing yourself to the next level.
In this book Kennedy brings up a lot of ideas to make lots of money. Everything from mail-order businesses to 7-Up is featured. But the main focus of all the people's stories is that they thought BIG and never settled.
There isn't a lot else to say. This book was alright. It has a lot of interesting stories- lots and lots. If you have any questions on the book don't hesitate to ask. I would be more than happy to help anyone that wants it.
Do not waste your money on this book. There are far better ones out there.