The guide is comprehensive and discusses all aspects needed in starting and running a cake decorating business. There were helpful tips on buying materials and supplies at discounts, pricing recommendations, and marketing strategies. The sample client contract was helpful in avoiding potential problems, as well great information on dealing with difficult clients.
From the Inside Flap
We know you take pleasure in creating wonderfully decorated cakes that celebrate a moment or make a high point of a special day. Indeed, it is very rewarding to see your visions come to life when you create that wonderful sculpture which will add a special touch to a celebration. When meeting a client initially your whole aim will be to make the engagement as pleasurable as possible. She has come to you knowing that you are able to create her vision and she is entrusting you with bringing her ideas to life.
When you fall in love with an activity such as cake decorating - there is nothing better than being paid to do what you love. How many times have you said to yourself, "If only I could do cake decorating for a living!" It's a wonderful thing to love a pastime so much that you would consider doing it as a job. If you are really keen to make a go of it - do everything in your power to keep going. Don't let any mishap, accident or difficulty get in your way.
This book is intended to be a guide to help you get started with your own cake decorating business. Inside, you will find tips on everything from establishing your rates to dealing with difficult clients. You certainly don't have to be a cake decorating expert with decades of experience but in saying that, you will have to have a certain degree of experience cake decorating to start your own business. You will need to have a vision and the ability and willingness to put some hard work into making your cake decorating business a success. You will also learn more techniques and cake decorating styles as you progress and become for proficient and experienced. You will also find the resources section helpful and joining in the Forums at the various sites will be invaluable.
In the beginning there will probably be various challenges but perseverance is the answer. Building up a business from scratch takes time but with the right attitude you will succeed. Marketing is going to be the one thing that will set you apart from your competition. Just keep letting people out there know you are there and available. Don't become discouraged if things aren't rolling along within a few months. It may take 6-12 months before you have a list of loyal clients who are also recommending you to other people
Building a client base takes time, but there are steps you can take to kick start your business--and we'll show you how.
Still, you will need to make up your mind to persevere when you face difficult times--all business owners do. So, enjoy your journey into the cake decorating business and keep a positive attitude as you go!