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How to Make More Money in the Fitness Industry Perfect Paperback – March 10, 2014

4.2 4.2 out of 5 stars 20 ratings

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This revised and expanded edition of Making Money in the Fitness Business contains a complete updated business model applicable to any fitness business from a big box mainstream gym to a small training gym. Everything needed to be financially successful for the coming decades is included, proven by thousands of clients over a 30-year period.

Customer reviews

4.2 out of 5 stars
20 global ratings

Customers say

Customers find the book's content great and actionable, with items to improve your fitness business. They also describe it as easy to read and reference.

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4 customers mention "Content"4 positive0 negative

Customers find the book's content great and actionable. They also say education is key to improving their fitness business.

"Great info! Actionable items to improve your fitness business! Easy to read and reference material again and again. Solid book!" Read more

"...I am an Assistant Principal and a read it over X-Mas break. Fantastic resource." Read more

"Education is key. I recommend reading to understand the industry better and make advances as a business owner." Read more

"Worth every penny. Includes tons of vital information, hghly recommended." Read more

3 customers mention "Readability"3 positive0 negative

Customers find the book easy to read and reference material again and again. They also say it's clear and detailed.

"Great info! Actionable items to improve your fitness business! Easy to read and reference material again and again. Solid book!" Read more

"...His books are easy read and straight to the point .Maher HamamiUAE" Read more

"clear and detailed..." Read more

Top reviews from the United States

Reviewed in the United States on January 1, 2019
Great info! Actionable items to improve your fitness business! Easy to read and reference material again and again. Solid book!
Reviewed in the United States on January 10, 2015
This book was a fantastic read. I am an Assistant Principal and a read it over X-Mas break. Fantastic resource.
Reviewed in the United States on July 5, 2014
I've been in the fitness industry since 2003 and studied a lot of gurus and I have to say Mr. Plummer is one to listen to. He stays current with trends and gives quality advice based around his own best practices and experience. I've attended several of his conferences too and always get a ton of value. I highly recommend this book if you're serious about being successful in the fitness industry.
One person found this helpful
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Reviewed in the United States on August 15, 2015
I bought this book hoping to learn a thing or two, but instead I'm just down right disappointed. This book is amature at best. It's hard to believe that it was written by a guy with thirty years in the industry.

Tom spends a ridiculous amount of time on things that are almost unheard of in the industry. Who in the heck has 2 year contacts and or doesn't use EFT? He ridicules the industry's practices in the late 80's and 90's so redundantly it's almost painful. Also the 'charts' that he has in the book are laughably amateur.

The only redeemable quality of this book is Tom's vision of the future of the industry. It got me thinking a little differently and I was left agreeing with his outlook that the standard club model is going to contract and become more client orientated, but I didn't need to spend $30 for that information.
8 people found this helpful
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Reviewed in the United States on December 27, 2014
Mr Thomas plummer is the best in the fitness business , he's always updated and see the industry from a logical perspective view . i have read nearly all his books . i'm currently reading " where did that member go " . honestly i built my business knowledge and strategy on his books and methods.
I suggest every one in the fitness business to buy his books , i read many other books but nothing compare to his.
His books are easy read and straight to the point .

Maher Hamami
UAE
One person found this helpful
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Reviewed in the United States on November 23, 2015
Education is key. I recommend reading to understand the industry better and make advances as a business owner.
Reviewed in the United States on September 15, 2018
If you own a gym this should be a required read. I have owned my gym for 10 years. I learned a lot of actionable items in this book.

Top reviews from other countries

Triston Hamilton
5.0 out of 5 stars Great Book
Reviewed in the United Kingdom on August 3, 2018
Great book must have for all those thinking about opening their own gym. 👌🏾
Conor F.
4.0 out of 5 stars Very useful info good read
Reviewed in the United Kingdom on September 6, 2015
Practical information that is applicable to all business, would definitely recommend to anyone starting or already in the fitness business