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Make a Name for Yourself: 8 Steps Every Woman Needs to Create a Personal Brand Strategy for Success Paperback – January 8, 2002
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From Publishers Weekly
Copyright 2000 Reed Business Information, Inc. --This text refers to the Hardcover edition.
From the Inside Flap
For any woman who has ever gone to work in the morning and thought "there must be more," branding expert Robin Fisher Roffer reveals the eight surefire steps for developing a unique, personal brand strategy for success by identifying your extraordinary attributes, thinking about your values and passions, and learning how to use them to build a successful and fulfilling professional life. Whether you're starting out in the workforce, beginning your own business, changing careers, or tying to make it in the corporate world, Roffer will help you to uncover a focused direction for your career that celebrates "you.
Top Customer Reviews
A significant attribute of this book is how well the information was structured and presented. In addition to timely, relevant and practical ideas...this book provides *real* value, with straightforward language, a clear, not over complicated structure and useful, easy-to-implement tools... and thus in my opinion deserves a 5-star rating.
The approach she takes is to present the personal brand-strategy development of four hypothetical women throughout the process defined. The case studies are very realistic (based on composites of actual clients -- and herself). By taking a step-by-step approach to presenting, demonstrating and reinforcing the "lessons", Robin has made it easier to learn, understand and apply .
(An added bonus for marketing professionals reading this, you'll learn some useful brand assessment strategies that apply to business as well.)
Most Recent Customer Reviews
very satisfied with the product, price, service and timingPublished 16 months ago by Amazon Customer
I gave the book 4 stars because some of the information is dated, but the backbone of how to decide your public persona is strong and helped me tremendously to work through the... Read morePublished 18 months ago by LotusDancer
I enjoyed this book. Personal branding is crucial regardless if you are an entrepreneur or intrapreneur within your company. Read morePublished 21 months ago by Zeneshia Zenon
Love this book, but 2002 was a loooooong time ago in the digital world. I'm really surprised Ms. Roffer hasn't done an update of this book considering the social media juggernauts... Read morePublished on April 26, 2014 by TLW
I love it. I recommend this book to every single and married lady to read for self-development. I hope to buy more for my friends.Published on April 14, 2014 by Helen Eke
It has helped with my confidence and gave me something to shoot for I was just working hard and hoping for results. This book gave me a "north star" to keep focus on!Published on May 12, 2013 by Erin
Roffer's book is invaluable, not only for those pursuing careers or promotions or such, but even on personal levels. Read morePublished on February 25, 2013 by Seaborn Raleigh
In my view this is like a reference manual. Read it, and get the overall gist of what she is saying. Then use it as a reference manual for various aspects of managing your brand.Published on January 24, 2013 by Ce Cole Dillon
I bought this book after I started working in marketing for a large and recognizable brand name straight out of college. Read morePublished on January 16, 2012 by Economista2be