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Make a Name for Yourself: 8 Steps Every Woman Needs to Create a Personal Brand Strategy for Success Paperback – January 8, 2002
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From Publishers Weekly
A marketing consultant for Web sites and television networks, Roffer applies the principles of brand-building to the popular self-help imperative to create a personal "mission statement" in this up-to-the minute career strategy guide. "Branding for people is about finding your 'big idea,' the core you, and putting it out in the universe to fulfill itself," she says, citing Oprah, Martha Stewart and Madonna as examples of women whose professional "brand name" is immediately recognizable and definable, and the cornerstone of their success. By breaking branding into eight steps (such as "dig deep to unearth who you are"; "go after your target audience with a vengeance"; and "recruit a squad of brand cheerleaders"), Roffer clearly guides her readers through the same process and exercises she uses in developing marketing identities for her clients. Whether a woman's goal is to scale the corporate ladder or to launch her own business, Roffer's lessons on developing a thick skin, creating a no-fear zone, handling professional jealousy ("never play the victim in business") and having a professional coach or mentor will resonate. Agent, Barbara Lowenstein. (Jan. 2)
Copyright 2000 Reed Business Information, Inc.
From the Inside Flap
One of America's leading brand strategists shares her step-by-step program for creating an unforgettable identity in today's marketplace.
For any woman who has ever gone to work in the morning and thought "there must be more," branding expert Robin Fisher Roffer reveals the eight surefire steps for developing a unique, personal brand strategy for success by identifying your extraordinary attributes, thinking about your values and passions, and learning how to use them to build a successful and fulfilling professional life. Whether you're starting out in the workforce, beginning your own business, changing careers, or tying to make it in the corporate world, Roffer will help you to uncover a focused direction for your career that celebrates "you.
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Top Customer Reviews
... and still great, even 9 years later! I'm amazed by how much grounded truth this book has, even nearly a decade after its publication. This tells me it's not a book about trends (just selling you on the "latest and greatest", with soundbytes and cool-sounding speak), but has and will withstand the test of time.
It was one of many books I purchased on making a brand of yourself and the others all pale in comparison. She is articulate. Her ideas are presented in a manner that every woman can understand and put to use. This should be required reading for every woman as she graduates!