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Make a Name for Yourself: 8 Steps Every Woman Needs to Create a Personal Brand Strategy for Success Paperback – January 8, 2002
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From the Inside Flap
cas leading brand strategists shares her step-by-step program for creating an unforgettable identity in todays marketplace.
For any woman who has ever gone to work in the morning and thought "there must be more," branding expert Robin Fisher Roffer reveals the eight surefire steps for developing a unique, personal brand strategy for success by identifying your extraordinary attributes, thinking about your values and passions, and learning how to use them to build a successful and fulfilling professional life. Whether youre starting out in the workforce, beginning your own business, changing careers, or tying to make it in the corporate world, Roffer will help you to uncover a focused direction for your career that celebrates you.
About the Author
An international brand strategist, Robin Fisher Roffer is the president of Big Fish Marketing, Inc., and Fishnet in Los Angeles, and Little Pond Productions in Atlanta. Roffer’s prestigious client list includes MTV, Bloomberg, Fox Cable Networks, Columbia TriStar International Television, Lifetime, Univision Networks, Sony, Discovery Networks, Hallmark Channel, and The History Channel. An acclaimed speaker on the topics of corporate and personal branding, Roffer lives in Los Angeles with her husband and daughter.
Top customer reviews
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... and still great, even 9 years later! I'm amazed by how much grounded truth this book has, even nearly a decade after its publication. This tells me it's not a book about trends (just selling you on the "latest and greatest", with soundbytes and cool-sounding speak), but has and will withstand the test of time.
It was one of many books I purchased on making a brand of yourself and the others all pale in comparison. She is articulate. Her ideas are presented in a manner that every woman can understand and put to use. This should be required reading for every woman as she graduates!