- Series: How to Make . . .
- Paperback: 288 pages
- Publisher: McGraw-Hill; 1 edition (December 11, 2007)
- Language: English
- ISBN-10: 0071508252
- ISBN-13: 978-0071508254
- Product Dimensions: 6 x 0.5 x 9 inches
- Shipping Weight: 8 ounces
- Average Customer Review: 4.1 out of 5 stars See all reviews (4 customer reviews)
- Amazon Best Sellers Rank: #1,838,953 in Books (See Top 100 in Books)
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How to Make Real Money in Second Life: Boost Your Business, Market Your Services, and Sell Your Products in the World's Hottest Virtual Community 1st Edition
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About the Author
Robert Freedman is president of the American Society of Business Publication Editors, a national association for advancing the professionalism of business and trade, and is also senior editor of REALTOR® Magazine.
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Top Customer Reviews
What the book doesn't do is explain technical details such as how to move your avatar around or create a bank account. But I'm sure there are plenty of other books about that.
Unlike some other authors of books on Second Life, Freedman is neither an acolyte nor an attacker--but rather is a dispassionate professional who's seen how this social network has impacted his own industry: real estate. (Freedman is a senior editor at Realtor magazine.)
That doesn't prevent him from bringing a strong, valuable point of view to his account, however. The view is that serious corporate readers seeking more than "game-playing" from a social networking site can find real profit or other promotional advantage from Second Life if they act intelligently. In a way, following Freedman is like having the friendly guidance of your kids in some newfangled electronic world--except that he's a trained professional observer who is dedicated only to the reader's wellfare.
He accomplishes wonders by starting with the basics--explaining why people, and companies, use Second Life, in a way that the uninitiated, like me, can get quickly and easily. He then gives eight simple, invaluable rules for using Second Life without becoming either sick of it, or a "convert." But the greatest virtue of this book is that it approaches the business reader on his or her own terms, with information about currency, real estate and banking on the site. He then takes the reader through test models for making real money, and exposing a real-world company to profitable opportunities in Second Life.
It's nice to have a "guide" who thinks like you do.