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Whether you’re about to launch a new company or are considering how to retool an existing business, my hope is that this collection will offer you fresh thinking, practical advice, and the moxie to get out there and make something that matters.”
~ Jocelyn K. Glei from Make Your Mark
This is the third installment in 99U’s book series on the “missing curriculum” for creative leaders.
I enjoyed the first two—Manage Your Day-to-Day + Maximize Your Potential (check out those Notes)—so I decided to go for the hat trick and here we are. :)
Whereas the first book was about, as the title suggests, managing your days and getting stuff done while the second book was about actualizing your personal potential, this book is about how to build a business with impact.
Like the other two, it’s a collection of short essays by great leaders + creators + writers. The content is organized in four domains: 1) Defining your purpose + 2) Building your product + 3) Serving your customers + 4) Leading your team.
I’m excited to explore a handful of my favorite Big Ideas:
1. Purpose - That’s where it all starts.
2. Let’s Define Yours - Some helpful questions.
3. Make Something - YOU are excited to use.
4. Are You Ready to Serve? - Is the real question.
5. Character - = Your most valuable asset.
Let’s do that as we optimize, actualize and make our mark building a life + a business that makes a difference!
More goodness— including PhilosophersNotes on 300+ books in our *OPTIMIZE* membership program. Find out more at brianjohnson . me.
