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Make Your Small Business Web Site Work: Easy Answers to Content, Navigation, and Design Hardcover – May 1, 2004
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Top Customer Reviews
Who does not want to have a website nowadays? Especially if you are a small business and your income depends on it. In fact, anybody who has a small business and does not have a website loses credibility. It is like having a store without a shingle telling the world what you do. Small business owners who invested in their website lose appetite in keeping it up (perhaps because of its failure and continuous negative reinforcement). Luckily, John Heartfield put together this book Make Your Small Business Website Work to provide the logic necessary to make your investment grow. The book is very well organized and written in a simple, friendly and easy to grasp language. It is colorful and full of examples showing the old and new design. He has vast experience from having worked for major company's website and you are the beneficiary of that. If you own a small business and your website's performance disappoints you, perhaps you should read this book to learn what the issues are and how to fix it.
This book is incredibly well-structured (love the web-like navigation on every page) and revolves around providing real world critiques of existing sites within the headings of Planning, Organizing, and Presenting. Each critique includes screenshots, interviews with often both design team and client, as well as superb little sidebars that pithily summarize the strengths and weaknesses of the site in question. From larger e-commerce concerns like Fresh Direct to smaller more personal promotional sites, this book really does provide a conversational, common sense overview of the knowledge one needs to establish a dialog with a designer or development team. It gives the reader a strong set of tools to embark on creating a successful site of their own