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Make Your Small Business Web Site Work: Easy Answers to Content, Navigation, and Design Hardcover – May 1, 2004

5.0 out of 5 stars 4 customer reviews

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Editorial Reviews

About the Author

John Heartfield is an international consultant specializing in Information Architecture and Web Development. Formerly, he was a professor at both the Stern School of Business, NYU, and the Interactive Telecommunication Program, Tisch School of the Arts, NYU, where he taught several courses involving the Web and multimedia programming and design. He also writes fiction and songs. He lives in New York City.
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Product Details

  • Hardcover: 160 pages
  • Publisher: Rockport Publishers (May 1, 2004)
  • Language: English
  • ISBN-10: 1592530532
  • ISBN-13: 978-1592530533
  • Product Dimensions: 9.2 x 0.8 x 11.2 inches
  • Shipping Weight: 2.2 pounds
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (4 customer reviews)
  • Amazon Best Sellers Rank: #4,071,563 in Books (See Top 100 in Books)

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By Alex Freund on June 2, 2009
Format: Hardcover
Make Your Small Business Web Site Work: Easy Answers to Content, Navigation, and Design
Who does not want to have a website nowadays? Especially if you are a small business and your income depends on it. In fact, anybody who has a small business and does not have a website loses credibility. It is like having a store without a shingle telling the world what you do. Small business owners who invested in their website lose appetite in keeping it up (perhaps because of its failure and continuous negative reinforcement). Luckily, John Heartfield put together this book Make Your Small Business Website Work to provide the logic necessary to make your investment grow. The book is very well organized and written in a simple, friendly and easy to grasp language. It is colorful and full of examples showing the old and new design. He has vast experience from having worked for major company's website and you are the beneficiary of that. If you own a small business and your website's performance disappoints you, perhaps you should read this book to learn what the issues are and how to fix it.
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By A Customer on May 19, 2004
Format: Hardcover
Mr. Heartfield's broad fund of knowledge regarding this subject and his easy-to-read writing style made this book not only useful, but an enjoyable read. Lots of great ideas regarding structuring my website. Big bang for the buck. Highly recommended.
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Format: Hardcover
Small companies with or without sites often struggle to decide what business - if any - should be offered or conducted on the net, and how a business can build the most effective web site. Enter John Heartfield's How To Make Your Small Business Website Work: the subtitle is 'Easy Answers to Content, Navigation and Design' and chapters to just that, covering the basics from devising effective home pages and automated navigation to stressing simplicity and consistency between pages. Plenty of web site examples demonstrate good versus bad site structures.
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Format: Hardcover
As the owner of a small web design & development business, I certainly can recommend "Make Your Small Business Website Work." I think it's great on a number of levels: It's permeable by both the small business owner with little previous understanding of web fundamentals as well as a relevant, gentle re-articulation of important principles for the more seasoned web designer/developers of the world.

This book is incredibly well-structured (love the web-like navigation on every page) and revolves around providing real world critiques of existing sites within the headings of Planning, Organizing, and Presenting. Each critique includes screenshots, interviews with often both design team and client, as well as superb little sidebars that pithily summarize the strengths and weaknesses of the site in question. From larger e-commerce concerns like Fresh Direct to smaller more personal promotional sites, this book really does provide a conversational, common sense overview of the knowledge one needs to establish a dialog with a designer or development team. It gives the reader a strong set of tools to embark on creating a successful site of their own
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