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Brainard Carey

Making It in the Art World: Strategies for Exhibitions and Funding Paperback – June 1, 2021

by Brainard Carey (Author)

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How today’s artists survive, exhibit, and earn money—without selling out!

Career-minded artists, this is the book you have been waiting for! Making It in the Art World, Second Edition, explains how to be a professional artist and shares new methods to define and realize what success means. Whether you’re a beginner, a student, or a career artist looking to be in the best museum shows, this book provides ways of advancing your plans on any level. Author Brainard Carey, an artist himself with prestigious exhibitions like the Whitney Biennial under his belt, draws on more than twenty years of experience in the art world and from over 1,500 interviews with artists and curators for Yale University Radio. Included is a thirteen-part workbook to help you formulate and execute a winning career advancement strategy, a process that will prepare you for navigating the art world successfully. Friendly chapters walk you through it all with topics such as:

Evaluating your work
Submitting proposals to museums and galleries
Creating pop-up shows
Presenting work to the public
Doing it your way (DIY exhibits)
Organizing events
Writing press releases
Finding collectors online and connecting
Using social media effectively
Selling online
Raising funds for projects
Getting international recognition

Making It in the Art World, Second Edition, is an invaluable resource for artists at every stage, offering readers a plethora of strategies and helpful tips to plan and execute a successful artistic career.

Print length

240 pages
Language

English
Publisher

Allworth
Publication date

June 1, 2021
Dimensions

6 x 0.8 x 9 inches
ISBN-10

162153765X
ISBN-13

978-1621537656
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Editorial Reviews

Review

“In a remarkably useful guidebook for artists trying to find their way, the artist Brainard Carey has spelled out in a clear and concise manner a series of strategies and techniques that, taken as a whole, are the equivalent of that elusive course in real-world preparedness that most art schools gloss over or simply ignore. In addition to his thoughtful and thorough approach to the subject, Carey’s candor and complete lack of cynicism and posturing makes this book a must-read for any emerging artist.” —David A Ross, chair of MFA in Art Practice, School of Visual Arts, and former director of the Whitney Museum of American Art

About the Author

Brainard Carey is an artist and frequent lecturer on professional development for artists. He is the director of Praxis Center for Aesthetics, an online career development and support center for artists that provides educational materials as well as a community for artists and regularly brings in experts to talk about a variety of issues crucial to the development of an artist. Praxis Center also has ongoing lists of artist resources, including grants, exhibition opportunities, and more. As a working artist, he collaborates with his wife Delia Carey under the name Praxis; their work has been exhibited in the Whitney Museum of American Art, MoMA, and other venues around the world. He has written five books for artists. He also co-authors other books with Delia Carey who is a co-founder and co-director of Praxis Center. He lives in New York City with his wife and son.

Product details

Publisher ‏ : ‎ Allworth; 2nd edition (June 1, 2021)
Language ‏ : ‎ English
Paperback ‏ : ‎ 240 pages
ISBN-10 ‏ : ‎ 162153765X
ISBN-13 ‏ : ‎ 978-1621537656
Item Weight ‏ : ‎ 10.3 ounces
Dimensions ‏ : ‎ 6 x 0.8 x 9 inches

Best Sellers Rank: #21,897 in Books (See Top 100 in Books)
- #4 in Business of Art Reference
- #19 in Art Encyclopedias
- #137 in Job Hunting & Career Guides

Customer Reviews:
77 ratings

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Brainard Carey

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Brainard Carey was born in Manhattan, raised in Yonkers, NY, and is a conceptual artist and author with his wife, Delia Carey who is also an author and artist and lives in New York City and New Haven with their son.

Carey publishes an educational newsletter to develop the professional careers of artists and produces a number of online courses to do the same. He also interviews artists, curators, writers and architects for his ongoing Yale University radio series, which can be listened to by clicking on the updates to the right or the link for yale radio below.

The School for artists - https://praxiscenterforaestheticstudies.com/

Yale Radio - yaleuniversityradio.com

Customer reviews

4.7 out of 5

77 global ratings

5 star		81%
4 star		11%
3 star		4%
2 star		2%
1 star		2%

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Walter Paul Bebirian

I have been inspired -

Reviewed in the United States 🇺🇸 on January 14, 2023

Verified Purchase

a few pages into the book I have been inspired and internally directed towards creating many new marketing avenues for my work - excellent start to a whole new life indeed

One person found this helpful

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joanz

Don't leave home without it!

Reviewed in the United States 🇺🇸 on June 14, 2021

Verified Purchase

Having read the first edition of this book, I was eager to get the new revised edition 2021. I believe things have changed dramatically post pandemic and this new edition reflects that and how artists can manage these changes. This is an amazing book, an indispensable manual if you will. Brainard Carey guides us through the age-old questions most artists have, with his own experience and a refreshing honesty you won't find elsewhere. The reality is that it's a tough world out there, still hard to break into the current and very competitive art scene, but after reading this book you will have a new attitude, and outlook. He makes no promises of fortune and fame, but the enlightenment of how the art world really works, and the new changes happening (like the diminishing importance of art galleries) related to social media and learning to market yourself and your work, gives an uplifting challenge to oneself and encouragement to persevere. It's a new ball game out there and this book tells you the score and how to be an enduring player. Thank you Brainard for sharing this crucial information for working artists and the art profession.

2 people found this helpful

Helpful

Erica

Beautiful and Inspiring

Reviewed in the United States 🇺🇸 on June 8, 2021

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I'm only a few chapters in and just having such a great time with this book. Brainard's writing is sincere and moving. I'm very excited because I can feel my mind going to new, creative places. It's uplifting and I won't be surprised when I point to this book and this time in my life as a turning point.

It's also fun to go with Brainard in his life, as he shares his experiences. One thing that has really stuck with me, was when he talked about the birth of his son. Brainard didn't want to compromise his art, and be an example of compromise to his son-- he didn't want his son to know that he compromised because of him. That was just beautiful. I've always assumed to have children as an artist, there would be a compromise, exactly how he spoke of it. And to read that Brainard was faced with this crossroads in his life, and his reaction was to turn the volume up full force into his art, to get into the Whitney as a result and become the leader he is today. WOW. It's beautiful and inspiring!

One person found this helpful

Helpful

Andres

Indispensable

Reviewed in the United States 🇺🇸 on June 5, 2021

Verified Purchase

I bought the original version of this book when I was just leaving school many moons ago. Even then I thought the ideas Brainard was presenting were revolutionary, my own nature left me too scared to put almost any of it into practice, to get my foot out the door...
Now, four years into being a full-time artist, having stumbled through sales and commissions and social media, and even a pandemic! Here comes the big update. Right when I finally have the maturity to build a plan, to think and act in the long term. To build relationships that make the vision into reality. To buy my freedom, as it were.

Everything in here is indispensable. From building relationships, to rewriting the artist statement (this was CRITICAL!), scheduling time, thinking with multiple assets, letter writing! Social media marketing. Giveaways. And thinking about the longest time scale: whats gonna happen to my work when I die? This book gently guides us out of the day to day and into the slipstream of long-form visionary thinking!

Thank you Brainard. I’ll be putting all this to good use!

6 people found this helpful

Helpful

Kimberly Roberts

Pro Advice for Artists Ready to Turn Pro

Reviewed in the United States 🇺🇸 on June 6, 2021

Verified Purchase

This is a book for artists in the post-pandemic world. It is a book to remember your power, why you choose to make art, and how to think outside the old boxes in order to create your livelihood from it, if you wish.

Brainard Carey is so generous and kind with his advice and insights - and he has a wealth of experience to share. A big takeaway for me right at the beginning of the book is the invitation to question what "professional" means as an artist. I mean, WHO decides that? Yes, we have to complete our applications professionally and create quality work, but sometimes I think Professional Artist is an oxymoron. Professionals learn the rules to excel at them. Artists question rules.

And that means living by your own rules as you embrace your art.

"If you are an artist, you are a leader."

This book will help you learn to lead with your heART.

3 people found this helpful

Helpful

Raquel

Definitely, I recommend this book!

Reviewed in the United States 🇺🇸 on June 10, 2021

Verified Purchase

I've just started reading the book, only the introduction gives me some insights to grow. Already made the first workbook. Love that the book comes with a space to write my thoughts. That was very helpful. I am now in the first chapter, it comes with very useful examples. In sum, I had many hypotheses about the art world and was trying to find the answers, so I can tell that just in the first 35 pages I've already answered some of my questions. Thank you Brainard for writing this book.
By the way, I bought the kindle version and love the feature of the comments button, so for me works like a piece of paper and I can bring the book outside my studio and keep reading.

One person found this helpful

Helpful

phoenix Savage

Succinctly presented information and easy to apply guidelines.

Reviewed in the United States 🇺🇸 on June 6, 2021

Verified Purchase

A career coach in a book. A very affordable book too. As an artist and Professor of Art I search and review "how to" books for artists regularly. Each time I am looking for concise information and clear guidance on how to move my career forward. I am also looking to see will this be a great book to recommend to my students? Brainard Carey's Making It In The Art World ticks every box and more. I have been following Carey's Yale Radio artist's interviews since 2014. I find his ease of speech translates well in the written form and his advice succinct and highly doable. I am looking forward to the additional success I will gain from following the books guidance. Thanks.

2 people found this helpful

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S

Get rid of the box!

Reviewed in the United States 🇺🇸 on August 8, 2021

Verified Purchase

What I appreciate most about Brainard Carey's approach is that he doesn't just think outside the box, he gets rid of the box altogether! A very enjoyable and informative read. Allow yourself to be energized and truly inspired to kick your own box of perceived rules and limitations out of the way. You wouldn't allow it in your artwork, why would you allow it in your art career? The world really needs art and artists right now; we can't afford to play small and hide in our studios no more ...

One person found this helpful

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