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Making Money in the Fitness Business Paperback – August, 1999

4.6 out of 5 stars 18 customer reviews

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Editorial Reviews

Review

Where was Thom Plummer 25 years ago when I was struggling to make it in the gym business? The information found in Making Money in the Fitness Business could have saved me hundreds of hours of frustration and caused me to be even more successful. I knew Thom was a pro but, until reading Making Money in the Business Business, I didn't realize how much of a professional he really is. My hat goes off to him for wanting to share this valuable information with others. -- Bill Pearl, Mr. California, Mr. America, four times Mr. Universe and lifelong gym creator and gym owner --This text refers to an out of print or unavailable edition of this title.

About the Author

Thomas Plummer has over 20 years experience in the fitness industry. He is the founder of the Thomas Plummer Company, which currently has eight full-time employees and does approximately 22 major seminars per year. Thomas Plummer presents to over 4,000 people a year, including acting as MC for special events such as the national Powerhouse convention, writes numerous articles, and does independent consulting around the country. He has recently been featured on the cover of the IHRSA magazine and Club Insider.

In 1980, Thomas became the Vice President of Operations for ATA Fitness Centers located in San Francisco. This chain had 90 commercial fitness centers and 150 commercial martial arts schools. He was also a club manager and martial arts instructor in San Diego from 1980 to 1998. From 1985 to 1989, he became the Vice President of Marketing for American Service Finance, the largest third-party financial-service provider in the industry. He was the Executive Director of the National Health Club Association from 1989 to 1990.

He created Thomas Plummer and Associates in 1991 and started a limited tour with industry sponsorship. In 1999, he reformed the company as the Thomas Plummer Company and added Lloyd Collins as president and partner.

Thomas attended Western Illinois University and then attended graduate school at the University of Arkansas. He is a 3rd-degree black belt and has been involved in martial arts since 1976.

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Product Details

  • Paperback: 336 pages
  • Publisher: Healthy Learning; DVD Video edition (August 1999)
  • Language: English
  • ISBN-10: 1585187097
  • ISBN-13: 978-1585187096
  • Product Dimensions: 10.9 x 8.6 x 0.7 inches
  • Shipping Weight: 1.8 pounds (View shipping rates and policies)
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (18 customer reviews)
  • Amazon Best Sellers Rank: #347,903 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

Format: Paperback
I have been in the fitness business for 2 years and I 've been just breaking even, until I received this book from a friend that has a Gold's Gym. I was doing what was wrong with most gyms and trying to make it work. This book has given me a new perspective and by implementing just a few of the suggestions in this book, things are already turning around. My next 6 months should be very interesting. I would highly suggest this book for any owner even the ones that are making money, because you could always make more.
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This is the book that I used in a college-level hospitality course.
My department-hospitality management-was interested in showing that
the principles and orientations of a successful hotel or restaurant
applied to many other businesses as well.
One of the obvious choices was the fitness/spa business which depends
on customer perception of value received and on a strict attention to
cost controls and sales and marketing. This book was the only one that
had a useful perspective and that covered all the relevant aspects
of running a fitness operation. Of course, no book can prepare you with
all the answers about any business, but this one certainly started
students out with the right questions.

Lynn Hoffman, who interested in fitness, but really loves wine. New Short Course in Wine,The
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Format: Paperback
I wish I had this book 15 years ago when I first started my fitness business. It's easy to read and down to the point and full of tips about making money that I can apply right now in my business. Everyone who is in business or who is thinking about starting a business should read this book.
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Format: Paperback
From member service to financial foundation, this book gives you the most useful information on operating a gym. I recommend every gym owner read it and have their staff read it as well.
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Those of you that want to open a gym or join the fitness industry beyond personal training need to read Plummer's books. The writing is clear and easy to understand and will help you avoid a lot of common pitfalls! This is one of his books I highly recommend, I'm glad I read it before I started working on the business plan for my gym!
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Even if this book was relevant in 2000, it is so far out of date now as to be useless. The author repeats his few concepts over and over ad nauseum. There may be some basic business concepts here, but they could be laid out in one half to one third of the pages. The "helpful anecdotes" are so basic that if you couldn't figure them out yourself, you shouldn't be trying to start a business.

He rails against large, impersonal clubs, but clearly Planet Fitness and the emergence of "key clubs" blows most of his arguments out of the water. Maybe an update to 2014 and a reduction by half would add some relevance to this tome, but it's unlikely.
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Format: Paperback
Anyone that is serious about the gym business should read this book! The information is important to your bottom line. Owners, managers and other staff can all learn from this book.
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Format: Paperback
I am 18 years old and very interested in running a gym in the future. I believe this book can help me enormously. I worked at the front desk of a low budget gym, selling memberships for 6 months. I had a great time, but members constantly complained about the broken machines. Even so, members renewed their contracts at a pretty constant rate. By reading this book, I was able to target the pros and cons of the gym that I worked at, and I am even more excited about having a chance to possibly get involved in the fitness industry on a high level.
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